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Topic: Old Spice

Adweek's Top 5 Commercials of the Week: Jan. 3-10 It was a very good and very bad week for moms. Vote for your favorite spot

In our first ad showdown of 2014, brands come strong with spots focusing on family—particularly mothers, both happy and sad—and all the good and bad life can bring.  Three of our…

January 10, 2014, 7:44 AM EST

Ad of the Day: Old Spice Sprays Boys Into Men, and Moms Lose Their Minds W+K's creepy-crazy musicals

Old Spice appears to be gunning directly for Axe with a new line of refresh body sprays, two new spray scents—with the explosively awesome names of Bearglove and Lionpride—and some…

January 6, 2014, 9:43 AM EST

Hello, English Ladies. Isaiah Mustafa Returns for Old Spice in the U.K. Hunt for 'the great British gentleman'

If you've been unable to sleep since the Old Spice guy faded from the spotlight, or suffered from nightmares that he was permanently relegated to playing a lesser version of…

December 11, 2013, 11:06 AM EST

Wieden Media Leader Tom Winner Retires Key lieutenant Patrick Mauro succeeds him

After more than 18 years at Wieden + Kennedy, Tom Winner is calling it a day. Winner, the longtime U.S. director of media buying for the full-service shop, is retiring and…

December 10, 2013, 3:43 PM EST

YouTube's 10 Most-Watched Ads in September Three spots break the 10 million mark, as Chipotle finishes fourth

Chipotle's "The Scarecrow" may have been the most lavishly constructed ad posted to YouTube in September. But the CAA Marketing production could manage only fourth place on Adweek and YouTube's…

October 8, 2013, 12:33 PM EDT

Hunkvertising: The Objectification of Men in Advertising Some wish they’d just keep their assets covered

Call it hunkvertising. The objectification of men in advertising (as with women) is not new. Consider icons like the Marlboro Man and Old Spice’s sexy pitchman Isaiah Mustafa. And yet, a…

October 7, 2013, 10:09 PM EDT

8 Types of Real-Time Marketing, and the Brands That Got It Right Being great in the moment

Like Mother Goose's girl with the curl on her forehead, real-time marketing can be very, very good—but when it is bad, it is horrid. "Just because you can doesn't mean you…

September 8, 2013, 10:05 PM EDT

Adweek's Top 10 Commercials of the Week Lots of comedy, lots of fear, and lots and lots of animals

Plenty of prankvertising stunts have cruelly ambushed people over the past year. But LG's latest spot takes the genre's sadism to a new level—if it's real and not staged.

September 6, 2013, 9:03 AM EDT

Ad of the Day: Old Spice Perfects the Stupid-Funny Parody Jingle in NFL Spots Wes Welker, Jerod Mayo star

Here's a sentence I never thought I'd write: The bar for deodorant ads has gotten really, really high over the last few years. Don't look at me. I didn't decide this…

September 4, 2013, 2:25 PM EDT

Dos Equis Spokesman Does the Most Interesting 'Ask Me Anything' in the World Jonathan Goldsmith stops by Reddit for mine-clearing charity

You might think Dos Equis' mind-bendingly classy pitchman was too busy saving supermodels on the far side of the world to spend any time answering to the dweebish hoi polloi…

August 5, 2013, 1:30 PM EDT

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