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Topic: Old Spice

The 'Great Concoction' of Creatives, Marketers and Open Minds Is What Makes Cannes Work

Jim Stengel tells how P&G met W+K

Jim Stengel's history with the Cannes Lions International Festival of Creativity dates back to 2003, when, as global marketing chief of Procter & Gamble, he and a team of colleagues…

American Greetings' Mother's Day Video Takes Top Prize at Effie Awards

'World's Toughest Job' ad made by Mullen Lowe

After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards. The Grand Effie winner…

Deposit Bits of Nature Into Old Spice's Weird Vending Machine, Get Even Stranger Stuff Back

Got a pinecone? Trade it for a Sega Genesis

To promote a new collection of scents—Timber, Amber and Citron—Old Spice has placed a rather generous and oddly specific machine in Grand Central Terminal's Vanderbilt Hall. Nestled behind fake pine trees…

Ad of the Day: Old Spice Walks on the Wild Side in an Outdoorsy New Campaign

Just spray for a crazy outdoor adventure

Anything can happen when you're out and about in the wilderness. And these new Old Spice ads prove it.  The latest kooky campaign from Old Spice, courtesy of Wieden + Kennedy,…

Ad of the Day: Fathers Are Thrilled Their Boys Are Men in Old Spice's 'Dadsong'

The moms, of course, are still weeping

Distraught mothers became psychotic stalkers in Old Spice's epic "Momsong" musical, following their sons around and weeping about how they've grown into men too soon, thanks to the brand's female-luring…

Breaking the Rules at Deutsch

Creative chief Kerry Keenan wants to act small, win big

Specs Who Kerry Keenan New gig Chief creative officer, Deutsch, New York Old gig Global executive creative director, YR Entertainment Twitter @kerry_keenan Age 45 After studying religion in college, how did you end up in advertising? I…

Adweek's Top 5 Commercials of the Week: Jan. 3-10

It was a very good and very bad week for moms. Vote for your favorite spot

In our first ad showdown of 2014, brands come strong with spots focusing on family—particularly mothers, both happy and sad—and all the good and bad life can bring.  Three of our…

Ad of the Day: Old Spice Sprays Boys Into Men, and Moms Lose Their Minds

W+K's creepy-crazy musicals

Old Spice appears to be gunning directly for Axe with a new line of refresh body sprays, two new spray scents—with the explosively awesome names of Bearglove and Lionpride—and some…

Wieden Media Leader Tom Winner Retires

Key lieutenant Patrick Mauro succeeds him

After more than 18 years at Wieden + Kennedy, Tom Winner is calling it a day. Winner, the longtime U.S. director of media buying for the full-service shop, is retiring and…

Hunkvertising: The Objectification of Men in Advertising

Some wish they’d just keep their assets covered

Call it hunkvertising. The objectification of men in advertising (as with women) is not new. Consider icons like the Marlboro Man and Old Spice’s sexy pitchman Isaiah Mustafa. And yet, a…

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