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Topic: Old Spice

Breaking the Rules at Deutsch Creative chief Kerry Keenan wants to act small, win big

Specs Who Kerry Keenan New gig Chief creative officer, Deutsch, New York Old gig Global executive creative director, YR Entertainment Twitter @kerry_keenan Age 45 After studying religion in college, how did you end up in advertising? I…

June 9, 2014, 9:57 PM EDT

Adweek's Top 5 Commercials of the Week: Jan. 3-10 It was a very good and very bad week for moms. Vote for your favorite spot

In our first ad showdown of 2014, brands come strong with spots focusing on family—particularly mothers, both happy and sad—and all the good and bad life can bring.  Three of our…

January 10, 2014, 7:44 AM EST

Ad of the Day: Old Spice Sprays Boys Into Men, and Moms Lose Their Minds W+K's creepy-crazy musicals

Old Spice appears to be gunning directly for Axe with a new line of refresh body sprays, two new spray scents—with the explosively awesome names of Bearglove and Lionpride—and some…

January 6, 2014, 9:43 AM EST

Wieden Media Leader Tom Winner Retires Key lieutenant Patrick Mauro succeeds him

After more than 18 years at Wieden + Kennedy, Tom Winner is calling it a day. Winner, the longtime U.S. director of media buying for the full-service shop, is retiring and…

December 10, 2013, 3:43 PM EST

Hunkvertising: The Objectification of Men in Advertising Some wish they’d just keep their assets covered

Call it hunkvertising. The objectification of men in advertising (as with women) is not new. Consider icons like the Marlboro Man and Old Spice’s sexy pitchman Isaiah Mustafa. And yet, a…

October 7, 2013, 10:09 PM EDT

Ad of the Day: Old Spice Perfects the Stupid-Funny Parody Jingle in NFL Spots Wes Welker, Jerod Mayo star

Here's a sentence I never thought I'd write: The bar for deodorant ads has gotten really, really high over the last few years. Don't look at me. I didn't decide this…

September 4, 2013, 2:25 PM EDT

Wieden + Kennedy Takes on Tax Preparation TurboTax leaves Dailey after 11 years

The agency that found a way to contemporize an old deodorant brand is venturing into tax preparation software. Wieden + Kennedy, famous for its award-winning rebranding of Procter & Gamble's Old…

July 16, 2013, 6:02 PM EDT

The World's Best Commercials, 2012-13 See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

June 25, 2013, 8:59 AM EDT

YouTube's 10 Most-Watched Ads in May Gaming videos dominated, while Kmart and Old Spice kept the party going

Let the games begin!                                       Sony and Microsoft stormed Adweek and YouTube's Ads Leaderboard in May as both companies introduced their next-gen gaming consoles—the PlayStation 4 and Xbox One—in teaser videos. Both…

June 7, 2013, 8:28 AM EDT

Ad of the Day: Old Spice Terry Crews is back, and multiplying, in W+K's work for the brand's new shave gel

He's the man your man could shave like. Terry Crews, the most notable Old Spice guy these days—last seen in the amusing Muscle Music interactive campaign last fall—is back in a…

May 14, 2013, 1:25 PM EDT

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