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Topic: Old Spice

These 6 Great CPG Commercials Were the Whole Package

See the brands that shook up boring categories and turned shoppers into believers

Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and…

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Influence may shift, but ideas endure

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction. Along the way you've…

Old Spice Offers to Turn Your Run Maps Into (Questionably) Fabulous Prizes

Upload your route, see what you get

If you like mapping your runs and wish someone would reward you for your cardio cartography, Old Spice might have you covered. Old Spice Dream Runner, launched today, is a mobile…

Old Spice Pitchmen Wage a Battle for (Shirtless) Control of SportsCenter

Rivalry between Mustafa and Crews reaches finale

Fans of ESPN's SportsCenter will find Terry Crews and Isaiah Mustafa behind the show's anchor desk tonight, but they're not there to talk through highlight reels. Old Spice's resident pitchmen will…

By the Numbers: How Do Terry Crews and Isaiah Mustafa Really Stack Up?

A career-spanning comparison of the Old Spice rivals

For years, Old Spice has used quirky spokespeople—robots, moms, fingers, or whatever else the brand could cook up—but Terry Crews and Isaiah Mustafa, with their wildly different personas, are certainly the two…

Terry Crews and Isaiah Mustafa Are Now Battling for the Hearts of Old Spice Fans

The brand's best pitchmen, together at last

For the first time, Old Spice's two resident ad stars, Terry Crews and Isaiah Mustafa, are appearing in commercials together. In a new campaign to help customers choose a scent to…

The 'Great Concoction' of Creatives, Marketers and Open Minds Is What Makes Cannes Work

Jim Stengel tells how P&G met W+K

Jim Stengel's history with the Cannes Lions International Festival of Creativity dates back to 2003, when, as global marketing chief of Procter & Gamble, he and a team of colleagues…

American Greetings' Mother's Day Video Takes Top Prize at Effie Awards

'World's Toughest Job' ad made by Mullen Lowe

After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards. The Grand Effie winner…

Deposit Bits of Nature Into Old Spice's Weird Vending Machine, Get Even Stranger Stuff Back

Got a pinecone? Trade it for a Sega Genesis

To promote a new collection of scents—Timber, Amber and Citron—Old Spice has placed a rather generous and oddly specific machine in Grand Central Terminal's Vanderbilt Hall. Nestled behind fake pine trees…

Ad of the Day: Old Spice Walks on the Wild Side in an Outdoorsy New Campaign

Just spray for a crazy outdoor adventure

Anything can happen when you're out and about in the wilderness. And these new Old Spice ads prove it.  The latest kooky campaign from Old Spice, courtesy of Wieden + Kennedy,…

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