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Topic: Old Navy

Ad of the Day: A Girl Faces Her Monstrous Fears in Old Navy's Back-to-School Musical

CAA's four-minute video is odd yet infectious

Old Navy has become famous for its quirky TV spots over the years. But the apparel retailer is branching out for this year's back-to-school season with an ambitious four-minute music…

Amy Poehler's Newest Job for Old Navy? World's Worst Spelling Bee Moderator

Comedy queen is becoming the retailer's go-to ad star

Amy Poehler goes to the top of the class in her latest Old Navy commercial, in which the Parks and Recreation actress moderates a spelling bee. Of course, we've seen her…

4 Brands Using Twitter Video for Extended Storytelling

Takes one-click video a step further

Twitter has begun testing a new feature within its one-click video format that lets brands string together pieces of content, Adweek has learned. The ‘view more videos’ option builds on Twitter’s…

Bad Grammar Are Bad for Branding

Why is marketing becoming increasingly illiterate?

Just in case you haven’t checked in a while, the English language continues a steady slide into the ditch—and it’s not just texting that’s to blame, it’s marketing. Whether online…

National CineMedia Buys Screenvision for $375 Million

Could dominate in-cinema advertising

National CineMedia (NCM) is buying its largest competitor, Screenvision, for $225 million in cash and $150 million in stock, the companies announced late on Monday. Once the transaction closes, the…

Amy Poehler Goes From Lawyer to Fast-Food Worker in Old Navy Campaign

Want fashion with that?

Amy Poehler is back to grilling strangers about their Old Navy outfits. Last month, she played a high-powered lawyer questioning a job applicant about her checkered pants. Here, she plays a…

Ad of the Day: Amy Poehler Brings the Funny for Old Navy

Retailer sure loves its female comics

Once upon a time, Old Navy commercials were generally accepted as wonderful. They were bright, colorful, kitschy, silly and instantly recognizable. But eventually, as these things go, they got old.…

Coming to a Movie Theater Near You: Ads Featuring Tweets and Vines

Twitter looks to expand second-screen presence

Twitter and National CineMedia (NCM) are looking for a brand to buy into a one-year exclusive deal that will entail social media-anchored advertising on the big screen. The partnership was initially…

Adweek's Top 5 Commercials of the Week: Feb. 14-21

This week's ads ran hot and cold. Pick your favorite

You're probably sick and tired of those feel-good Olympic commercials. So this week we have some fresh spots: one featuring a failed rapper; one with a "legen-dary" actor; two brands'…

Ad of the Day: Old Navy Just Made Its Best TV Commercial in a Long Time

Debra Wilson waves her magic wand

Old Navy had a long and largely fruitful relationship with Crispin Porter + Bogusky. But the retailer seems reinvigorated creatively since splitting from CP+B last summer. Part of the problem was…

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