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Topic: Old Navy

Coming to a Movie Theater Near You: Ads Featuring Tweets and Vines Twitter looks to expand second-screen presence

Twitter and National CineMedia (NCM) are looking for a brand to buy into a one-year exclusive deal that will entail social media-anchored advertising on the big screen. The partnership was initially…

February 24, 2014, 12:34 PM EST

Adweek's Top 5 Commercials of the Week: Feb. 14-21 This week's ads ran hot and cold. Pick your favorite

You're probably sick and tired of those feel-good Olympic commercials. So this week we have some fresh spots: one featuring a failed rapper; one with a "legen-dary" actor; two brands'…

February 21, 2014, 8:47 AM EST

Ad of the Day: Old Navy Just Made Its Best TV Commercial in a Long Time Debra Wilson waves her magic wand

Old Navy had a long and largely fruitful relationship with Crispin Porter + Bogusky. But the retailer seems reinvigorated creatively since splitting from CP+B last summer. Part of the problem was…

February 20, 2014, 12:43 PM EST

Wait, What? Holiday Gift Cards Brand Says Bitcoin Was More Popular Than Credit Cards on Black Friday Is accounting for 'millions of dollars' in sales, per Gyft

Bitcoin’s ups and downs in terms of marketplace prices have been well documented in recent weeks. But more interestingly, this holiday season, according to some marketers, the virtual currency is…

December 24, 2013, 4:29 PM EST

Ad of the Day: Melissa McCarthy Is Game for Old Navy's Black Friday Campaign She doesn't win $1 million, but you could

Old Navy parted ways with longtime agency Crispin Porter + Bogusky over the summer, but it looks like its holiday advertising will remain as quirky as ever. Last year at this…

November 25, 2013, 12:37 PM EST

Millennials With Kids Are Not as Coddled and Image Conscious as You Think Brand names are less important

America’s closely watched millennials are now old enough to have kids of their own. Among those 25-34, there are 10.8 million households with children, according to a new report by…

October 23, 2013, 6:58 AM EDT

This Man Is Not Alex Bogusky. And That's OK How Andrew Keller is reshaping CP+B

The first time Andrew Keller interviewed at Crispin Porter + Bogusky, in 1996, Alex Bogusky didn’t give him the gig. “Alex used to have a trick interview question, which was basically,…

October 21, 2013, 10:30 PM EDT

Foursquare Ads Are Now Available for All Businesses Marketers can use UGC as creative, too

Foursquare is rolling out its self-service ads for all companies after letting some 800 merchants test the platform in the last two months. The New York-based social-mobile firm has 1.5…

October 14, 2013, 9:01 AM EDT

Crispin Trims Staff Cuts follow Old Navy loss

On the heels of news that 5-year client Old Navy was parting ways with Crispin Porter + Bogusky, the agency on Thursday announced it was laying off 21 employees.  “This has…

July 18, 2013, 4:34 PM EDT

Old Navy Splits With Crispin Porter + Bogusky Ends five-year relationship

Old Navy has parted ways with Crispin Porter + Bogusky, five years after first hiring the agency as its lead creative shop. The marketer, owned by Gap, has no immediate plans…

July 16, 2013, 7:33 PM EDT

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