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Topic: Old Navy

4 Brands Using Twitter Video for Extended Storytelling Takes one-click video a step further

Twitter has begun testing a new feature within its one-click video format that lets brands string together pieces of content, Adweek has learned. The ‘view more videos’ option builds on Twitter’s…

May 23, 2014, 1:56 PM EDT

Bad Grammar Are Bad for Branding Why is marketing becoming increasingly illiterate?

Just in case you haven’t checked in a while, the English language continues a steady slide into the ditch—and it’s not just texting that’s to blame, it’s marketing. Whether online…

May 9, 2014, 1:09 PM EDT

National CineMedia Buys Screenvision for $375 Million Could dominate in-cinema advertising

National CineMedia (NCM) is buying its largest competitor, Screenvision, for $225 million in cash and $150 million in stock, the companies announced late on Monday. Once the transaction closes, the…

May 5, 2014, 5:30 PM EDT

Ad of the Day: Amy Poehler Brings the Funny for Old Navy Retailer sure loves its female comics

Once upon a time, Old Navy commercials were generally accepted as wonderful. They were bright, colorful, kitschy, silly and instantly recognizable. But eventually, as these things go, they got old.…

March 6, 2014, 1:44 PM EST

Coming to a Movie Theater Near You: Ads Featuring Tweets and Vines Twitter looks to expand second-screen presence

Twitter and National CineMedia (NCM) are looking for a brand to buy into a one-year exclusive deal that will entail social media-anchored advertising on the big screen. The partnership was initially…

February 24, 2014, 12:34 PM EST

Adweek's Top 5 Commercials of the Week: Feb. 14-21 This week's ads ran hot and cold. Pick your favorite

You're probably sick and tired of those feel-good Olympic commercials. So this week we have some fresh spots: one featuring a failed rapper; one with a "legen-dary" actor; two brands'…

February 21, 2014, 8:47 AM EST

Ad of the Day: Old Navy Just Made Its Best TV Commercial in a Long Time Debra Wilson waves her magic wand

Old Navy had a long and largely fruitful relationship with Crispin Porter + Bogusky. But the retailer seems reinvigorated creatively since splitting from CP+B last summer. Part of the problem was…

February 20, 2014, 12:43 PM EST

Wait, What? Holiday Gift Cards Brand Says Bitcoin Was More Popular Than Credit Cards on Black Friday Is accounting for 'millions of dollars' in sales, per Gyft

Bitcoin’s ups and downs in terms of marketplace prices have been well documented in recent weeks. But more interestingly, this holiday season, according to some marketers, the virtual currency is…

December 24, 2013, 4:29 PM EST

Ad of the Day: Melissa McCarthy Is Game for Old Navy's Black Friday Campaign She doesn't win $1 million, but you could

Old Navy parted ways with longtime agency Crispin Porter + Bogusky over the summer, but it looks like its holiday advertising will remain as quirky as ever. Last year at this…

November 25, 2013, 12:37 PM EST

Millennials With Kids Are Not as Coddled and Image Conscious as You Think Brand names are less important

America’s closely watched millennials are now old enough to have kids of their own. Among those 25-34, there are 10.8 million households with children, according to a new report by…

October 23, 2013, 6:58 AM EDT

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