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Topic: Old Navy

Brands' Next Big Celebrity Deals May Be With Social Media Stars But how long will they last?

Marketers have long been paying social media stars to crank out branded photos, videos and tweets, and now, some of those personalities are gaining celebrity status thanks to their brand…

January 12, 2015, 9:46 AM EST

The Guy Who Hired Amy Poehler to Make Content 'Snackable' CMO Cold Call with Old Navy's Ivan Wicksteed

Setting aside the recent controversy about charging higher prices for plus-size women's jeans, Old Navy has been getting its share of good press lately. Celebrating its 20th birthday at the…

November 30, 2014, 11:35 PM EST

Women Have to Pay More for Plus-Size Jeans at Old Navy, but Men Don't Retailer joins other brands in body-image controversies

Old Navy becomes the latest brand to find itself embroiled in a plus-size controversy. It is under fire for charging women more for plus-size jeans, sizes 16 to 30. Men, meanwhile,…

November 12, 2014, 4:00 PM EST

Yahoo Style Arrives in Time for Fashion Week New digital magazine features Jessica Biel, two video series

Yahoo Style debuts today, just in time for a peek at New York Fashion Week. The online publication's newest digital magazine under Yahoo CEO Marissa Mayer hopes to offer viewers…

September 3, 2014, 8:56 AM EDT

PacSun, StyleHaul Partner in Back-to-School YouTube Campaign Online stars engage young shoppers

Lifestyle apparel company PacSun is the latest in a growing number of retailers to partner with YouTube content creators. In a cutting-edge back-to-school marketing campaign, PacSun will feature YouTube stars…

August 21, 2014, 2:04 PM EDT

Would You Tweet for These Flip-Flops? Old Navy, Nike, Westin Hotels dole out freebies for social chatter

Are street-based vending machines key to taking social commerce mainstream? Recent campaigns from Old Navy, Westin Hotels and Nike would suggest so, but some analysts argue that this sort of…

August 10, 2014, 10:41 PM EDT

Ad of the Day: A Girl Faces Her Monstrous Fears in Old Navy's Back-to-School Musical CAA's four-minute video is odd yet infectious

Old Navy has become famous for its quirky TV spots over the years. But the apparel retailer is branching out for this year's back-to-school season with an ambitious four-minute music…

August 6, 2014, 1:45 PM EDT

4 Brands Using Twitter Video for Extended Storytelling Takes one-click video a step further

Twitter has begun testing a new feature within its one-click video format that lets brands string together pieces of content, Adweek has learned. The ‘view more videos’ option builds on Twitter’s…

May 23, 2014, 1:56 PM EDT

Bad Grammar Are Bad for Branding Why is marketing becoming increasingly illiterate?

Just in case you haven’t checked in a while, the English language continues a steady slide into the ditch—and it’s not just texting that’s to blame, it’s marketing. Whether online…

May 9, 2014, 1:09 PM EDT

National CineMedia Buys Screenvision for $375 Million Could dominate in-cinema advertising

National CineMedia (NCM) is buying its largest competitor, Screenvision, for $225 million in cash and $150 million in stock, the companies announced late on Monday. Once the transaction closes, the…

May 5, 2014, 5:30 PM EDT

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