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Topic: Old Navy

Ad of the Day: Julia Louis-Dreyfus Is an Insanely Overbearing Mom in Her Best Old Navy Ads Yet

Still dressing her tween son

Veep actress Julia Louis-Dreyfus is back to star in more commercials for Old Navy, and this time she's an uptight suburban smother mother helping promote back-to-school sales. Last seen holding up…

Instagram Unleashes a Fully Operational Ad Business

With shopping links and Facebook-powered targeting

Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is…

24 Hours in Advertising: Tuesday, May 19, 2015

Y&R brings car crash victims back to life, and Mad Men says one last goodbye

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Five defining moments from the Mad Men finale Take a look at five…

Brands Target the Homebound and Blizzard-Bored With Flash Sales

The snow didn't really add up, but maybe the orders will

Even though the snowstorm that was supposed to have been the Blizzard of the Century turned out to be little more than an annoyance for many people in the Northeast,…

Brands' Next Big Celebrity Deals May Be With Social Media Stars

But how long will they last?

Marketers have long been paying social media stars to crank out branded photos, videos and tweets, and now, some of those personalities are gaining celebrity status thanks to their brand…

The Guy Who Hired Amy Poehler to Make Content 'Snackable'

CMO Cold Call with Old Navy's Ivan Wicksteed

Setting aside the recent controversy about charging higher prices for plus-size women's jeans, Old Navy has been getting its share of good press lately. Celebrating its 20th birthday at the…

Women Have to Pay More for Plus-Size Jeans at Old Navy, but Men Don't

Retailer joins other brands in body-image controversies

Old Navy becomes the latest brand to find itself embroiled in a plus-size controversy. It is under fire for charging women more for plus-size jeans, sizes 16 to 30. Men, meanwhile,…

Wish Old Navy a Happy 20th Birthday, and It Will Make a Giant Balloon Portrait of Your Selfie

Just don't get a big head

Everyone knows that if you tell people what you wish for when you blow out the candles on your birthday cake, it's not going to come true. Unless, of course,…

Yahoo Style Arrives in Time for Fashion Week

New digital magazine features Jessica Biel, two video series

Yahoo Style debuts today, just in time for a peek at New York Fashion Week. The online publication's newest digital magazine under Yahoo CEO Marissa Mayer hopes to offer viewers…

PacSun, StyleHaul Partner in Back-to-School YouTube Campaign

Online stars engage young shoppers

Lifestyle apparel company PacSun is the latest in a growing number of retailers to partner with YouTube content creators. In a cutting-edge back-to-school marketing campaign, PacSun will feature YouTube stars…

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