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Topic: Old Navy

Brands Target the Homebound and Blizzard-Bored With Flash Sales

The snow didn't really add up, but maybe the orders will

Even though the snowstorm that was supposed to have been the Blizzard of the Century turned out to be little more than an annoyance for many people in the Northeast,…

Brands' Next Big Celebrity Deals May Be With Social Media Stars

But how long will they last?

Marketers have long been paying social media stars to crank out branded photos, videos and tweets, and now, some of those personalities are gaining celebrity status thanks to their brand…

The Guy Who Hired Amy Poehler to Make Content 'Snackable'

CMO Cold Call with Old Navy's Ivan Wicksteed

Setting aside the recent controversy about charging higher prices for plus-size women's jeans, Old Navy has been getting its share of good press lately. Celebrating its 20th birthday at the…

Women Have to Pay More for Plus-Size Jeans at Old Navy, but Men Don't

Retailer joins other brands in body-image controversies

Old Navy becomes the latest brand to find itself embroiled in a plus-size controversy. It is under fire for charging women more for plus-size jeans, sizes 16 to 30. Men, meanwhile,…

Wish Old Navy a Happy 20th Birthday, and It Will Make a Giant Balloon Portrait of Your Selfie

Just don't get a big head

Everyone knows that if you tell people what you wish for when you blow out the candles on your birthday cake, it's not going to come true. Unless, of course,…

Yahoo Style Arrives in Time for Fashion Week

New digital magazine features Jessica Biel, two video series

Yahoo Style debuts today, just in time for a peek at New York Fashion Week. The online publication's newest digital magazine under Yahoo CEO Marissa Mayer hopes to offer viewers…

PacSun, StyleHaul Partner in Back-to-School YouTube Campaign

Online stars engage young shoppers

Lifestyle apparel company PacSun is the latest in a growing number of retailers to partner with YouTube content creators. In a cutting-edge back-to-school marketing campaign, PacSun will feature YouTube stars…

Would You Tweet for These Flip-Flops?

Old Navy, Nike, Westin Hotels dole out freebies for social chatter

Are street-based vending machines key to taking social commerce mainstream? Recent campaigns from Old Navy, Westin Hotels and Nike would suggest so, but some analysts argue that this sort of…

Ad of the Day: A Girl Faces Her Monstrous Fears in Old Navy's Back-to-School Musical

CAA's four-minute video is odd yet infectious

Old Navy has become famous for its quirky TV spots over the years. But the apparel retailer is branching out for this year's back-to-school season with an ambitious four-minute music…

Amy Poehler's Newest Job for Old Navy? World's Worst Spelling Bee Moderator

Comedy queen is becoming the retailer's go-to ad star

Amy Poehler goes to the top of the class in her latest Old Navy commercial, in which the Parks and Recreation actress moderates a spelling bee. Of course, we've seen her…

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