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Topic: OgilvyOne

OgilvyOne Soars to Direct Grand Prix for BA's Plane-Detecting Billboards Interlude takes gold for Bob Dylan video

CANNES, France—Ogilvy & Mather, which won four Grand Prix in 2013, is off to a good start at this year's festival, too, winning the Direct Lions Grand Prix here tonight…

June 16, 2014, 3:30 PM EDT

British Airways Expands Its Relationship With BBH Shop adds loyalty, digital marketing responsibilities

Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of London…

March 18, 2014, 3:49 PM EDT

Can Ad Agencies Teach Women to Love Their Bodies? Marie Claire commissions print ads from six shops

Female empowerment was a major advertising theme in 2013, particularly in the area of self-esteem—led by Dove's "Real Beauty Sketches." But freed of client constraints, can ad agencies alone get…

January 9, 2014, 5:29 AM EST

Lufthansa, British Airways Launch Global Reviews Media account and creative business, respectively

Summer suddenly feels like airline review season. Just as Lufthansa confirmed a global review of its media business, British Airways acknowledged that it is reviewing its global creative account. Mindshare is…

August 16, 2013, 12:16 PM EDT

Dobak Named New Ogilvy West Chief Agency is strengthening U.S. network

Ogilvy & Mather North America chief John Seifert is continuing his efforts to broaden the network’s U.S. identity beyond its New York flagship. To that end, he’s named Michael Dobak…

July 23, 2013, 5:59 PM EDT

OgilvyOne Nabs Weight Watchers' Digital Account Succeeds Razorfish on the business

Weight Watchers has selected OgilvyOne as its new digital agency. The business came after a review that was managed by Pile + Co. in Boston. Previous shop Razorfish had handled the…

July 18, 2013, 4:59 PM EDT

Three Brands That Used Data to Transform Their Media Strategies Creating efficiencies

We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big…

March 25, 2013, 10:02 PM EDT

British Restaurant Bakes Customer Stories Directly on Its Dinner Plates Ad agency's modern take on Irani café tradition

In our age of virtual sharing gone berserk, here's a refreshingly tactile effort by a British ad agency. For new restaurant Dishoom, OgilvyOne U.K. is collecting customer stories through the…

March 25, 2013, 11:12 AM EDT

Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency So don't expect a Christmas card

Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…

March 3, 2013, 11:59 PM EST

Fanta-Flavored Print Ad Probably Not Quite as Tasty or Refreshing as Fanta Itself The latest in edible advertising

I was just thinking how much I'd like to eat a magazine ad right about now, and along comes this edible effort from OgilvyOne in Dubai for citrus-flavored Fanta. There's…

February 26, 2013, 4:27 PM EST

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