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Topic: Ogilvy

Former Publicis COO Richard Pinder on Reimagining Global Networks His start-up, The House, shuns legacy traditions

Former top Publicis exec Richard Pinder has spent his career at big networks like Grey, Ogilvy, and Leo Burnett before he became worldwide chief operating officer at Publicis Groupe's flagship…

May 17, 2013, 4:27 PM EDT

YouTube's 10 Most-Watched Ads in April A pair of megahits led the way in a staggering month for online video

It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more…

May 8, 2013, 7:14 AM EDT

A Philips Sonicare Ad That Was 5,000 Years in the Making Still using that old toothbrush, caveman?

IDEA: You're an intelligent, civilized human who enjoys all the efficiencies of modern life. So why do you use knuckledragging technology to clean your teeth? That's Philips Sonicare's question to…

May 6, 2013, 10:18 PM EDT

Diet Coke Invents World's Thinnest Vending Machine, So You Can Feel Even Fatter by Comparison Skinny can redux?

Oh, hey there, ladies. Feeling fat? Of course you are. Don't worry. I've got some advice. Don't get sugary, fattening soda from that fat, tubby vending machine over there. Get…

May 6, 2013, 9:56 AM EDT

Ad of the Day: IBM The company makes the world's smallest movie with atoms, but that's just the beginning of the story

IBM and Ogilvy make a big impact with the smallest of building blocks in their latest video, billed as "the world's smallest movie"—a rudimentary stop-motion animation made by IBM scientists…

May 1, 2013, 9:57 AM EDT

Ogilvy Creates Saudi Arabia's First Major Ad Campaign Condemning Violence Against Women 'Some things can't be covered'

Saudi Arabia, which ranked 131st out of 134 countries for gender parity in a recent report from the World Economic Forum, has unveiled what is believed to be its first…

April 30, 2013, 2:11 PM EDT

5 Reasons Why Some Critics Are Hating on Dove's Real Beauty Sketches Video Contrarian views on Ogilvy's creation

Dove's "Real Beauty Sketches" quickly became a viral phenomenon. But as it blazed past 1 million views on YouTube, the video has racked up its fair share of critics, too.…

April 19, 2013, 4:37 PM EDT

Low Self-Esteem Is Not a Problem in Dove's Real Beauty Sketches … for Men Perfect parody of Ogilvy campaign

Ogilvy Brazil's "Real Beauty Sketches" campaign for Dove took the Internet by storm this week with its clever use of a forensics artist to show women that they're really more…

April 18, 2013, 3:10 PM EDT

Ad of the Day: Philips Norelco Manscaping leaves guys feeling obscenely good about themselves in Ogilvy's new campaign

Almost-obscenities are having a good run in ads this month. First, we had Kmart's "Ship My Pants" spot, which has made millions of people laugh like 9-year-olds. Now, it's Philips…

April 16, 2013, 11:24 AM EDT

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