Advertisement

Topic: Ogilvy

Sunscreen Brand Trains Tattoo Artists to Look for Signs of Skin Cancer

Ogilvy Brazil zeroes in on the problem

In Brazil, sunscreen brands are all about creating advertising that goes above and beyond in offering you protection. This case study for Sol de Janeiro showcases a campaign from Ogilvy Rio…

How Nascar Plans to 'Own' Father's Day

New campaign builds on brand's multi-generational legacy

The brand marketer frenzy known as Mother's Day is only a few days behind us, but Nascar is already revving up for the holiday's under-celebrated spouse: Father's Day.  Family is a…

Poise Gets Awkwardly Erotic With Bladder Control Ad

This product 'knows how to take care of a woman'

Poise, the adult diaper brand, is poised to attack the lady bladder control market with a double entendre-laced spot about pee spotting. Though the product is supposed to be super discreet,…

How Real Women Would Actually Respond to a Dove 'Experiment'

'I don't think I look like a zoo animal'

Every time Dove launches a new effort to remind women they're beautiful, the brand seems to pause first to also remind women how much they hate themselves.  A new parody video…

Kevin Spacey Joins E*Trade's New Ad Campaign as a 'Type E*' Talent Scout

What would Frank do?

When Kevin Spacey appears on screen these days, you expect him to speak to camera in a South Carolina drawl, assess his chances at screwing over a rival, and perhaps…

Ad of the Day: IBM Ran 62 Different Spots on the Masters. So, How Did That Go?

Incredible series by Ogilvy

IBM wants you to know it's everywhere. It especially wants you to know that if you are a golf fanatic or C-suite executive who watches the Masters from start to finish. With…

Ad of the Day: Dove's 'Beauty Patch' Seeks to Empower Women by Fooling Them

Yet they don't seem to mind

Dove has long shown an impressive ability to have it both ways: encouraging women to respect their natural beauty while also selling them a litany of beauty-enhancement products. Now, the…

Have Another Good Cry With Thai Life Insurance's Latest Beautiful, Life-Affirming Ad

Give more, and get more back

They've done it again. Thai Life Insurance has unveiled another masterful mini-film by Ogilvy & Mather Bangkok, the latest in a string of tear-jerking, wait-to-watch-it-at-home-so-you-don't-openly-bawl-in-your-cubicle ads that make you think about…

Kids Dream of Being Racecar Drivers as Ogilvy Fine-Tunes Its Repositioning of Nascar

Boys and girls, start your engines

IDEA: Astronaut? Firefighter? Movie star? All fine professions. But it's the dream of being a racecar driver that gets kids' pulses racing in many homes across America. A new 60-second Nascar…

Jimmy Fallon Invades Your Living Room in Time Warner Cable's Latest Ad

See NBC shows anytime

Late-night talk-show hosts already commandeer your living room in the wee hours. Now they're expanding their purview. Following Jimmy Kimmel's bit before Sunday's Oscars in which he pretended to climb through…

Advertisement