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Topic: Ogilvy

Netflix's Fun Outdoor Ads Use 100 Awesome GIFs From Shows and Movies

And some of them are even responsive

GIFs have left the nest! The digital video files first made a jump to TV a while back, thanks to Fiat. And now they've ventured all the way outside in a…

Holiday Inn's Digital-Only Approach Has Generated 175 Million Video Views So Far

Instagram also has been a key driver

Holiday Inn is three months into its first digital-only campaign, dubbed Journey to Extraordinary, and the brand doesn't appear to have any regrets. "Over a hundred million views of our video…

Sprite's 'Bill the Billboard' Keeps Drivers Entertained by Cracking Endless Jokes

Chatty ad from Ogilvy Nairobi

If it's more comedy you want from your billboard, Sprite is happy to oblige. Ogilvy Kenya recently put up "Bill the Billboard" at a busy intersection in Nairobi, and programmed him…

Ad of the Day: Dove Shows Moms Just What They're Teaching Their Girls About Beauty

Good and not so good

Over the past decade, Dove has established itself as a brand that initiates conversation about real beauty and self-esteem. It latest long-form spot, "Legacy," at less than three minutes, is…

Kotex Tells You to Be Gentle With Your Cat (What's Another Word for Cat?)

Putting tape on them isn't very nice

Cats are very sensitive. And when you apply sticky tape to them, they tend to walk funny. Just like when your pad won't stay in place and decides to adhere…

The Battle to Own Branded Content

Creative, media and PR agencies vie to serve marketers in the burgeoning discipline

Doug Scott’s recent departure from OgilvyEntertainment, the successful unit he founded eight years ago, has raised questions about whether its WPP parent might fold it into another corporate entertainment sibling…

How Do You Advertise to an Ad Agency? Put Up a Billboard Right Across the Street

Small shop goes big near Ogilvy HQ

Here's one way to pitch your design studio directly to an ad agency: Buy a billboard right across the street from the shop. Intridea, a D.C.-based product design and development consultancy,…

Thai Life Insurance, Master of the Tearjerker Ad, Sets Its Latest Love Story to Music

Salute to the healing power of song

Life in Thailand is pretty meaningful, judging by the heartrending commercials the country produces. Companies like TrueMove and Thai Life Insurance have been rolling out masterful long-form spots about the…

Social Ranking Site Creates a New Battleground for Agency Egos

Pivotstack tallies audiences, and Ogilvy's on top

Does Ogilvy & Mather have the best online presence of any advertising agency in the world? Yes, according to a new site that ranks shops based on the size of…

Neil deGrasse Tyson Reveals His Favorite Ad, and It's a Perfect Choice

Ogilvy Paris, take a bow

CANNES, France—There's no shortage of space-themed advertising out there. And not surprisingly, Neil deGrasse Tyson loves it. Speaking to Cannes Lions TV after his Thursday seminar here, the astrophysicist was asked…

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