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Topic: Ogilvy

Ogilvy Brazil Scores Promo Grand Prix for Soccer Team's Organ Donor Campaign Rabid fans' hearts still beat

CANNES, France—Ogilvy & Mather in Brazil, which had an enormous success this spring with its "Real Beauty Sketches" campaign for Dove, picked up a Grand Prix here tonight in the…

June 17, 2013, 3:30 PM EDT

IBM's Outdoor Ads Actually Try to Be Useful and Make Cities Better Bench, shelter, ramp

IBM's technology is helping cities get smarter in innumerable ways. Now, its outdoor advertising is doing the same—by making simple little improvements to the landscape. A triad of outdoor ads…

June 7, 2013, 10:00 AM EDT

Coca-Cola Making Bottles Entirely Out of Ice Just in Time for Summer I'm melting!

First, Coca-Cola tried to thaw relations between India and Pakistan. Now, the brand has created bottles that are guaranteed to melt in your hands. Foodbeast gives a chilly reception to…

June 6, 2013, 9:49 AM EDT

Burger King Debuts the Hands-Free Whopper, and Life Will Never Be the Same Imagine the possibilities

Burger King in Puerto Rico celebrated its 50th anniversary by giving away "Hands-Free Whopper" holders to 50 lucky customers. DLC/Ogilvy & Mather helped develop the gag gift, which is still…

June 3, 2013, 9:17 AM EDT

Coca-Cola's New Can Splits in Half So You Can Really Share the Happiness Brand positioning comes to package design

Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand's global "Share Happiness" concept. The split-can…

May 31, 2013, 6:39 AM EDT

Former Publicis COO Richard Pinder on Reimagining Global Networks His start-up, The House, shuns legacy traditions

Former top Publicis exec Richard Pinder has spent his career at big networks like Grey, Ogilvy, and Leo Burnett before he became worldwide chief operating officer at Publicis Groupe's flagship…

May 17, 2013, 4:27 PM EDT

YouTube's 10 Most-Watched Ads in April A pair of megahits led the way in a staggering month for online video

It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more…

May 8, 2013, 7:14 AM EDT

A Philips Sonicare Ad That Was 5,000 Years in the Making Still using that old toothbrush, caveman?

IDEA: You're an intelligent, civilized human who enjoys all the efficiencies of modern life. So why do you use knuckledragging technology to clean your teeth? That's Philips Sonicare's question to…

May 6, 2013, 10:18 PM EDT

Diet Coke Invents World's Thinnest Vending Machine, So You Can Feel Even Fatter by Comparison Skinny can redux?

Oh, hey there, ladies. Feeling fat? Of course you are. Don't worry. I've got some advice. Don't get sugary, fattening soda from that fat, tubby vending machine over there. Get…

May 6, 2013, 9:56 AM EDT

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