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Topic: Ogilvy

Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects Ogilvy's '2nd Lives' campaign

Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful. Is that just…

June 5, 2014, 9:17 AM EDT

Drunk People Passed Out in Japan Get Turned Into PSA Billboards While They Sleep Ambushed as a warning to others

Next time you're out at a bar tying one on, you might want to reconsider your choices—if you happen to be drinking in Japan.  Two agencies, Ogilvy & Mather and Geometry…

May 29, 2014, 12:53 PM EDT

Ogilvy Apologizes for Shooting Malala Yousafzai in Mattress Ad Work from India is shockingly crass

Someone at Ogilvy India thought it would be a good idea to depict Malala Yousafzai being shot by the Taliban to sell Kurl-On mattresses. Clearly it wasn't. Ogilvy has now officially…

May 16, 2014, 8:59 AM EDT

24-Hour Chain Pays Local Merchants to Advertise Overnight on Their Security Gates Win-win for rival shops

Delis, grocery stores, liquor marts and bakeries in Bogota, Colombia—most which close at 8 p.m.—agreed to advertise for one of their competitors, Carulla, by turning their late-night security shutters into…

May 15, 2014, 9:09 AM EDT

Coca-Cola Builds Adorable Mini Kiosks to Sell Mini Cokes Ogilvy Berlin comes up small

"It's the little things in life that make us happy." That's the message in this print and outdoor Coca-Cola campaign from Ogilvy & Mather Berlin, and it's true in advertising…

May 14, 2014, 1:19 PM EDT

Real People Thank Those Closest to Them, While They Still Can, in Emotional Ogilvy Ads Follow-up to Grand Prix winner

Get out your Kleenex, because Ogilvy Amsterdam and funeral insurance company Dela have brought back their Cannes-conquering "Why wait until it's too late?" campaign—urging people to "say something wonderful" to…

May 14, 2014, 11:07 AM EDT

Sunscreen Brand Trains Tattoo Artists to Look for Signs of Skin Cancer Ogilvy Brazil zeroes in on the problem

In Brazil, sunscreen brands are all about creating advertising that goes above and beyond in offering you protection. This case study for Sol de Janeiro showcases a campaign from Ogilvy Rio…

May 13, 2014, 11:53 AM EDT

How Nascar Plans to 'Own' Father's Day New campaign builds on brand's multi-generational legacy

The brand marketer frenzy known as Mother's Day is only a few days behind us, but Nascar is already revving up for the holiday's under-celebrated spouse: Father's Day.  Family is a…

May 13, 2014, 9:42 AM EDT

Poise Gets Awkwardly Erotic With Bladder Control Ad This product 'knows how to take care of a woman'

Poise, the adult diaper brand, is poised to attack the lady bladder control market with a double entendre-laced spot about pee spotting. Though the product is supposed to be super discreet,…

April 29, 2014, 10:16 AM EDT

How Real Women Would Actually Respond to a Dove 'Experiment' 'I don't think I look like a zoo animal'

Every time Dove launches a new effort to remind women they're beautiful, the brand seems to pause first to also remind women how much they hate themselves.  A new parody video…

April 22, 2014, 9:34 AM EDT

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