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Topic: Ogilvy

Kotex Tells You to Be Gentle With Your Cat (What's Another Word for Cat?) Putting tape on them isn't very nice

Cats are very sensitive. And when you apply sticky tape to them, they tend to walk funny. Just like when your pad won't stay in place and decides to adhere…

September 12, 2014, 2:05 PM EDT

The Battle to Own Branded Content Creative, media and PR agencies vie to serve marketers in the burgeoning discipline

Doug Scott’s recent departure from OgilvyEntertainment, the successful unit he founded eight years ago, has raised questions about whether its WPP parent might fold it into another corporate entertainment sibling…

September 7, 2014, 8:20 PM EDT

How Do You Advertise to an Ad Agency? Put Up a Billboard Right Across the Street Small shop goes big near Ogilvy HQ

Here's one way to pitch your design studio directly to an ad agency: Buy a billboard right across the street from the shop. Intridea, a D.C.-based product design and development consultancy,…

August 26, 2014, 2:13 PM EDT

Thai Life Insurance, Master of the Tearjerker Ad, Sets Its Latest Love Story to Music Salute to the healing power of song

Life in Thailand is pretty meaningful, judging by the heartrending commercials the country produces. Companies like TrueMove and Thai Life Insurance have been rolling out masterful long-form spots about the…

August 18, 2014, 10:28 AM EDT

Social Ranking Site Creates a New Battleground for Agency Egos Pivotstack tallies audiences, and Ogilvy's on top

Does Ogilvy & Mather have the best online presence of any advertising agency in the world? Yes, according to a new site that ranks shops based on the size of…

July 18, 2014, 9:18 AM EDT

Neil deGrasse Tyson Reveals His Favorite Ad, and It's a Perfect Choice Ogilvy Paris, take a bow

CANNES, France—There's no shortage of space-themed advertising out there. And not surprisingly, Neil deGrasse Tyson loves it. Speaking to Cannes Lions TV after his Thursday seminar here, the astrophysicist was asked…

June 20, 2014, 5:53 AM EDT

Neil deGrasse Tyson: We Must Celebrate Innovators or 'Move Back Into the Cave' Cannes creatives challenged to be part of the solution

CANNES, France—He is one of the world's only household names in the field of science, but Neil deGrasse Tyson definitely wishes that weren't the case. Standing before an audience of global…

June 19, 2014, 11:39 AM EDT

The Year's Best Radio Ads, for Lucozade Energy Drinks, Will Pump You Up Ogilvy Johannesburg wins Grand Prix

CANNES, France—Ogilvy won its second Grand Prix of the 2014 Cannes Lions festival here tonight, as its Johannesburg office topped the Radio contest with some amusingly faux-epic spots for Lucozade…

June 18, 2014, 3:30 PM EDT

Coca-Cola Has Flower Power in Ogilvy Ads for Its New PlantBottles Plastic made partially from plants

Coca-Cola's orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York. The ads are rendered in Coke's signature colors and…

June 12, 2014, 10:56 AM EDT

Volkswagen Freaks Out a Whole Movie Theater With Devious 'Don't Text and Drive' PSA One small distraction

We've seen lots of "Don't text and drive" ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they'll…

June 10, 2014, 11:47 AM EDT

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