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Topic: Ogilvy

Princess Leia and Ridley Scott Reintroduce the World to Artifical Intelligence in IBM's Oscars Ads

'Obsolete' robots will live tweet the Academy Awards

Here's what millions of Star Wars fans around the world want to know: What has General Leia Organa been up to since helping destroy the Starkiller Base and defeat the…

Big Tech Firms Are Ready for the Internet of Things, Even If Marketers Are Not

Too much data and unclear ROI keeps brands from buying in

BARCELONA, Spain—By 2020, there will be 50 billion Internet of Things (IoT) devices globally, according to Cisco. That's the one big stat that keeps coming up at Mobile World Congress…

5 Reasons a Job in Asia Will Propel Your Creative Career Forward

Gaining hugely marketable insights

As clients and agencies increasingly look overseas to Asia for growth opportunities, smaller and midsize outfits like kbs+ are setting up offices in China, Singapore and beyond, challenging larger agencies…

Ad of the Day: IBM's Watson Talks Love and Loss With Bob Dylan in Advertising's Oddest Pairing

And the machine's made peace with Ken Jennings

Most of us know IBM's Watson as a threat to humanity's dominance of Jeopardy and the AI successor to a machine that similarly dethroned chessmaster Garry Kasparov. But now Watson wants…

Ad of the Day: This Woman's Heartbreaking Makeup Tutorials Double as Powerful PSAs

Reshma's beauty tips

This isn't the kind of makeup tutorial you see every day. In this compelling video by Ogilvy & Mather, a young vlogger named Reshma neatly walks viewers through the process of…

Ogilvy & Mather Inks a Data Deal to Help It 'Create More Tailored Messaging'

Clients stand to gain from real-time stats

Ogilvy & Mather North America has forged a partnership with analytics company Hundredx that will give the ad agency new real-time data for campaigns, mobile apps and websites. New York-based…

This Quirky Campaign to Rename British Landmarks Boosted Chinese Visits 27%

Ogilvy effort won 3 PR Lions at Cannes

Would you be more likely to shop Savile Row if it were called "The Street for the Tall, Rich and Handsome"? Or maybe book a visit to Sherwood Forest if…

India's First Ad With a Lesbian Couple Goes Viral

Ogilvy pushes boundaries for clothing brand Anouk

An Indian clothing company is out with an ad that news reports are billing as the socially conservative country's first to feature a lesbian couple. Anouk and Ogilvy & Mather Bangalore…

Ogilvy Gets Potholes to Tweet, Asking to Be Fixed, Every Time They're Run Over

Complaints from the source

People aren't the only ones complaining about potholes in Panama City. The potholes are complaining! With so many streets in Panama City damaged, local agency P4 Ogilvy & Mather placed special…

Coca-Cola Shows You How to Get 6 Million Views on an Ad Without Even Trying

Ogilvy Amsterdam's simpler spot

Coca-Cola unveiled its first work from Ogilvy Amsterdam a couple of weeks ago—a rousing, visually rich pan-European anthem that tried to raise some political issues and surely cost a ton…

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