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Topic: Ogilvy

Agency Pitches Christmas to a Focus Group, and Their Reaction Is Anything but Merry Scrooges run amok

So, you hate focus groups. Understandable. They can make a mess of anything. In fact, they can even hate Christmas. Ogilvy & Mather in Paris put together this entertaining little (fake)…

December 17, 2014, 10:42 AM EST

NYC Sparkles in Ogilvy's Gorgeous Animated Christmas Ad for Tiffany Psyop adds more magic to the season

Ice shimmers on the streets of New York in Ogilvy & Mather's animated holiday ad for Tiffany & Co. It sparkles from the trees and bridges, too. Its glow radiates…

November 18, 2014, 5:10 PM EST

Netflix's Fun Outdoor Ads Use 100 Awesome GIFs From Shows and Movies And some of them are even responsive

GIFs have left the nest! The digital video files first made a jump to TV a while back, thanks to Fiat. And now they've ventured all the way outside in a…

October 30, 2014, 3:29 PM EDT

Sprite's 'Bill the Billboard' Keeps Drivers Entertained by Cracking Endless Jokes Chatty ad from Ogilvy Nairobi

If it's more comedy you want from your billboard, Sprite is happy to oblige. Ogilvy Kenya recently put up "Bill the Billboard" at a busy intersection in Nairobi, and programmed him…

October 16, 2014, 8:32 AM EDT

Kotex Tells You to Be Gentle With Your Cat (What's Another Word for Cat?) Putting tape on them isn't very nice

Cats are very sensitive. And when you apply sticky tape to them, they tend to walk funny. Just like when your pad won't stay in place and decides to adhere…

September 12, 2014, 2:05 PM EDT

How Do You Advertise to an Ad Agency? Put Up a Billboard Right Across the Street Small shop goes big near Ogilvy HQ

Here's one way to pitch your design studio directly to an ad agency: Buy a billboard right across the street from the shop. Intridea, a D.C.-based product design and development consultancy,…

August 26, 2014, 2:13 PM EDT

Thai Life Insurance, Master of the Tearjerker Ad, Sets Its Latest Love Story to Music Salute to the healing power of song

Life in Thailand is pretty meaningful, judging by the heartrending commercials the country produces. Companies like TrueMove and Thai Life Insurance have been rolling out masterful long-form spots about the…

August 18, 2014, 10:28 AM EDT

Social Ranking Site Creates a New Battleground for Agency Egos Pivotstack tallies audiences, and Ogilvy's on top

Does Ogilvy & Mather have the best online presence of any advertising agency in the world? Yes, according to a new site that ranks shops based on the size of…

July 18, 2014, 9:18 AM EDT

Coca-Cola Has Flower Power in Ogilvy Ads for Its New PlantBottles Plastic made partially from plants

Coca-Cola's orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York. The ads are rendered in Coke's signature colors and…

June 12, 2014, 10:56 AM EDT

Volkswagen Freaks Out a Whole Movie Theater With Devious 'Don't Text and Drive' PSA One small distraction

We've seen lots of "Don't text and drive" ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they'll…

June 10, 2014, 11:47 AM EDT

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