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Topic: Ogilvy

IBM's Outdoor Ads Actually Try to Be Useful and Make Cities Better Bench, shelter, ramp

IBM's technology is helping cities get smarter in innumerable ways. Now, its outdoor advertising is doing the same—by making simple little improvements to the landscape. A triad of outdoor ads…

June 7, 2013, 10:00 AM EDT

Coca-Cola Making Bottles Entirely Out of Ice Just in Time for Summer I'm melting!

First, Coca-Cola tried to thaw relations between India and Pakistan. Now, the brand has created bottles that are guaranteed to melt in your hands. Foodbeast gives a chilly reception to…

June 6, 2013, 9:49 AM EDT

Burger King Debuts the Hands-Free Whopper, and Life Will Never Be the Same Imagine the possibilities

Burger King in Puerto Rico celebrated its 50th anniversary by giving away "Hands-Free Whopper" holders to 50 lucky customers. DLC/Ogilvy & Mather helped develop the gag gift, which is still…

June 3, 2013, 9:17 AM EDT

Coca-Cola's New Can Splits in Half So You Can Really Share the Happiness Brand positioning comes to package design

Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand's global "Share Happiness" concept. The split-can…

May 31, 2013, 6:39 AM EDT

Diet Coke Invents World's Thinnest Vending Machine, So You Can Feel Even Fatter by Comparison Skinny can redux?

Oh, hey there, ladies. Feeling fat? Of course you are. Don't worry. I've got some advice. Don't get sugary, fattening soda from that fat, tubby vending machine over there. Get…

May 6, 2013, 9:56 AM EDT

Ogilvy Creates Saudi Arabia's First Major Ad Campaign Condemning Violence Against Women 'Some things can't be covered'

Saudi Arabia, which ranked 131st out of 134 countries for gender parity in a recent report from the World Economic Forum, has unveiled what is believed to be its first…

April 30, 2013, 2:11 PM EDT

5 Reasons Why Some Critics Are Hating on Dove's Real Beauty Sketches Video Contrarian views on Ogilvy's creation

Dove's "Real Beauty Sketches" quickly became a viral phenomenon. But as it blazed past 1 million views on YouTube, the video has racked up its fair share of critics, too.…

April 19, 2013, 4:37 PM EDT

Low Self-Esteem Is Not a Problem in Dove's Real Beauty Sketches … for Men Perfect parody of Ogilvy campaign

Ogilvy Brazil's "Real Beauty Sketches" campaign for Dove took the Internet by storm this week with its clever use of a forensics artist to show women that they're really more…

April 18, 2013, 3:10 PM EDT

Dove Hires Criminal Sketch Artist to Draw Women as They See Themselves and as Others See Them Moving work by Ogilvy Brazil

Gil Zamora is an FBI-trained forensics artist with over 3,000 criminal sketches under his belt. Dove (through Unilever's U.K. office) and Ogilvy Brazil hired him to interview and draw seven…

April 16, 2013, 10:20 AM EDT

Perrier Invites You to a 'Secret Place' Where Sparkling Water Makes People Get Crazy Step inside this underground Paris nightclub

Perrier is the sexiest sparkling water you'll ever taste, says Perrier. It's so sexy, you'll find yourself transported to a secret party at an underground nightclub in Paris. There, you…

April 2, 2013, 12:20 PM EDT

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