Topic: Ogilvy New York

Coke Chooses 3 WPP Agencies for Its Next Big Global Ad Campaign

Ogilvy New York, Sra Rushmore and Santo make the cut

Coca-Cola has named the three agencies that will create its next global campaign after inviting a total of 10 shops to pitch ideas earlier this year. Coke confirmed to Adweek that the winning…

New Head of Ogilvy New York Will 'Aggressively' Invest in Digital

Lou Aversano seeks influence rather than control

Specs Name Lou Aversano Age 47 New gig Chief executive officer, Ogilvy & Mather, New York Old gig Chief operating officer, Ogilvy & Mather, New York   Photo: Alfred Maskeroni So how did you get into advertising? My dad…

San Pellegrino App Lets You Control a Real-Time Robot on the Streets of Sicily

Facebook fans can spend 'Three Minutes in Italy'

So, San Pellegrino will let folks remotely control robots on the ground and in the air over Italy … but NOT for the purpose of Dalek-like mass destruction? Where's the…

How the World's Most Iconic Brand Was Saved From Itself

Coke is the Cannes Advertiser of the Year

David Turner and Dan Wieden, whose agencies have created some of the most memorable creative for Coca-Cola in recent years, actually came close to snubbing the world’s most famous brand. Coca-Cola…