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Topic: Ogilvy & Mather

Ogilvy's E-Commerce Unit Gets Tech Partner IBM will supply analytics, cloud technology

A key Ogilvy & Mather client has become a partner in the agency’s e-commerce practice. IBM has agreed to supply the analytics and cloud technology for eCommerce@Ogilvy, a relatively new unit…

September 6, 2012, 11:37 AM EDT

AmEx's Open Concludes Creative Search Account shifts after 5 years at CP+B

American Express has selected Wieden + Kennedy to handle creative responsibilities on the financial giant's Open subsidiary. The selection follows a review in which the other finalists were Ogilvy & Mather,…

August 21, 2012, 3:23 PM EDT

Coke Zero Awards U.S. Creative Business Account shifts from Crispin, lead shop since 2005

Droga5 has plenty of time to celebrate its Coke Zero win, as the new agency's first big campaign isn't expected until March. The New York shop won U.S. creative responsibilities on…

August 8, 2012, 5:21 PM EDT

Ogilvy Wins Nascar's Big Shop Battle Shop's first work will break in early '13

In Nascar's battle of the big boys, Ogilvy & Mather came out on top. The other contenders for Nascar's advertising account were Leo Burnett, McCann Erickson and Young & Rubicam. Y&R, however,…

July 19, 2012, 11:28 AM EDT

Student Behind Steve Jobs Logo Wins Grand Prix for Ogilvy's Coke Poster Jung von Matt also wins top Outdoor prize for invisible Mercedes

CANNES, France—Student work doesn't get too much respect at Cannes. Until now. Jonathan Mak Long, the 20-year-old Hong Kong design student whose logo tribute to Steve Jobs rocketed around the world…

June 19, 2012, 3:32 PM EDT

Ogilvy Taps BBDO Exec for Top N.Y. Role Hire completes management recasting

The recasting atop the New York office of Ogilvy & Mather is complete. Three months after Ogilvy hired Bartle Bogle Hegarty's Calle Sjönell to lead the office's creative department as chief…

June 18, 2012, 4:02 PM EDT

Ad of the Day: Perrier The Earth is burning up. And only one stylish astronaut, armed with bottled water, can save us

Still drinking plain old water to cool down on a hot summer's day? How bourgeois! This season's haute thirst quencher is Perrier, the French sparkling water that apparently has the…

June 7, 2012, 3:20 PM EDT

Nascar Briefs Finalists in Advertising Review Big shops vie for the high-profile account

Nascar executives visited several agencies—some with as few as 10 employees—in its search for finalists to pitch its advertising business. In the end, however, the racing giant opted for the…

May 21, 2012, 1:59 PM EDT

Ogilvy Names Head of Content Strategy Jonathan Sackett to fill new position

Jonathan Sackett is taking his digital chops to Ogilvy & Mather. After 14 months as chief digital officer at DDB in Chicago, Sackett is assuming a North American role at Ogilvy:…

May 16, 2012, 2:03 PM EDT

Ogilvy Chairman Lazarus Steps Back Longtime leader assumes emeritus role

After 41 years at Ogilvy & Mather, Shelly Lazarus is calling it a day. Lazarus, who retained her chairman role after Miles Young became global CEO in January 2009, will now…

May 4, 2012, 2:50 PM EDT

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