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Topic: Ogilvy & Mather

M&C Saatchi Makes a Change in Strategy N.Y. shop recruits Graceann Bennett to lead strategic planning

Jeff Brooks enjoys project work but craves retainer relationships. To that end, Brooks, the CEO of M&C Saatchi, New York, is making a change in his leadership team. Sveta Doucet, who…

October 18, 2013, 12:58 PM EDT

Mcgarrybowen Adds Chief of Staff Daniel Korn hails from Ogilvy & Mather

Daniel Korn, the North American business development director at Ogilvy & Mather since 2010, is joining mcgarrybowen as chief of staff, a new position. Korn will be based in New York…

September 6, 2013, 4:50 PM EDT

David&Goliath Hires Account Chief to Lead New Business Takes a road frequently traveled

The road to agency new business chief is paved with former account leaders. The latest example is Kingsley Taylor. Taylor, the new director of new business at David&Goliath, was previously a…

August 29, 2013, 1:21 PM EDT

Here's Who May Gain From Publicis-Omnicom Client Fallout With wide agency rosters, big marketers have options

As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to…

July 30, 2013, 4:40 PM EDT

Dobak Named New Ogilvy West Chief Agency is strengthening U.S. network

Ogilvy & Mather North America chief John Seifert is continuing his efforts to broaden the network’s U.S. identity beyond its New York flagship. To that end, he’s named Michael Dobak…

July 23, 2013, 5:59 PM EDT

Best of the 2013 Clio Awards From fairy tales to folk songs, here are the highlights

The Clio Awards has named Google its 2013 Advertiser of the Year, Ogilvy & Mather its 2013 Agency Network of the Year and Marcel Worldwide in Paris its 2013 Agency…

May 12, 2013, 11:19 PM EDT

McCann WG Wins Global Duties for Zurich Insurance Publicis was incumbent

McCann Worldgroup prevailed in a holding company shoot-out for Zurich Insurance Group, beating contenders that included the incumbent Publicis Groupe and WPP Group. The Worldgroup pitch team represented parent Interpublic…

May 3, 2013, 2:06 PM EDT

Clio Names Google 2013 Advertiser of the Year Ogilvy & Mather wins Agency Network of the Year

The Clio Awards has named Google its 2013 Advertiser of the Year, Ogilvy & Mather its 2013 Agency Network of the Year and Marcel Worldwide in Paris its 2013 Agency…

May 2, 2013, 12:21 PM EDT

Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency So don't expect a Christmas card

Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…

March 3, 2013, 11:59 PM EST

The Courage to Advertise Without Female Stereotypes How brands like Huggies, Tide and Target go beyond the clichés

Quick: picture a “mom.” Fifty years ago, advertisers and their agencies envisioned a domestic dervish spinning through her kitchen, preparing supper with one hand while waxing the floor with the…

February 25, 2013, 12:03 AM EST

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