Topic: Ogilvy & Mather

Energy Drink Makes the Most of the Buttered-Cat Paradox

Age-old physics law inspires Ogilvy ad

It's an old law of jocular physics: the buttered-cat paradox. Falling toast always lands on the buttered side, and falling cats always land on their feet. So, combine those two…

Dove Lets Women Give Facebook Advertising a Makeover

Australian app counters body-hating ads

Dove Australia has created the world's first makeover targeted at advertisements instead of women. Created by Ogilvy, the campaign introduces an app that lets Facebook users choose a feel-good message…

Rice Company Serves Up a Different Kind of 'Super Bowl' Spot

Utterly manipulative yet irresistible

This Chinese New Year-themed spot, which fits bowls of rice into its story line, packs more punch than most of the bikini- and effects-driven Super Bowl commercials that have been…

Boy Scouts Grow Beards in Hairy New Print Campaign

Tagline: 'Be one with the wild'

Usually when brands try "back to the wild" campaigns, they shit the bed, because most brands either have no connection to anything approximating the wild, or they outgrew it decades…

Young Talent at Ogilvy: 'TV Is Not Evil'

Traditional advertising is 'not dead yet'

Marketers may be scrambling to keep pace with changing technology and trying to leverage the latest shiny, digital toy to help them hawk to a younger crowd. But Ogilvy &…

Thai Life Insurance Ad Will Leave You a Blubbering Wreck

Man, advertising doesn't get much more throat-lump-inducing than this. Oh hell, go ahead and weep uncontrollably at your desk, it's OK. Another tear-jerker in a long line of tear-jerkers for…

Six Questions: Steve Simpson

For the Ogilvy & Mather chief creative officer, North America, Cannes is a battlefield for talent

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Hungry? Why Wait? Try Volkswagen's Edible Print Ad

Volkswagen is all about the unusual print ads lately. In Norway, the automaker recently offered test drives right inside a print ad. Now, VW South Africa has cooked up a…

Cadbury's Dancing Monks Are a Total Embarrassment

Cadbury's Glass and a Half Full Productions comes up empty with this visually lush but oddly soulless 90-second spot filmed in China by Ogilvy Johannesburg. It features a monastery of…