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Topic: Ogilvy & Mather

Ad of the Day: France's Kronenbourg Crosses the Channel and Gorgeously Trolls the U.K.

A tasty, bitter campaign

The England-France rivalry lives on, and this week's fuel to a long-simmering feud is a charmingly duplicitous campaign from French brewer Kronenbourg 1664. Back in June, French national and former Manchester…

Ogilvy & Mather Inks a Data Deal to Help It 'Create More Tailored Messaging'

Clients stand to gain from real-time stats

Ogilvy & Mather North America has forged a partnership with analytics company Hundredx that will give the ad agency new real-time data for campaigns, mobile apps and websites. New York-based…

With CEO Miles Young Leaving Ogilvy, Will His Loyalists Follow Him Out?

Speculation after global chief's retirement

Word this week that Ogilvy creative exec Chris Garbutt will be leaving the agency arrived amid speculation that some loyalists to Miles Young, the agency network CEO who recently announced…

Inside Grey's Global Sweep of 113 Lions at Cannes

18 offices won, nearly double the amount in 2014

While Ogilvy & Mather received recognition as Cannes' Network of the Year, smaller WPP corporate sibling Grey generated much of the unofficial buzz at Cannes last week as it was awarded…

Ogilvy Chief Always Planned to Step Down; Oxford Offer Accelerated the Move

A search for Miles Young's successor is underway

Ogilvy & Mather chief Miles Young is leaving for a top job at Oxford University. But before that offer even came along, Young planned to step back into a chairman's role at…

Ogilvy CEO Miles Young to Step Down, Become Oxford Administrator

Global chief returns to his alma mater

Miles Young, the global CEO of Ogilvy & Mather, will leave the agency after more than three decades to take a top administrative position at Oxford University. Ogilvy issued a statement…

American Greetings' Mother's Day Video Takes Top Prize at Effie Awards

'World's Toughest Job' ad made by Mullen Lowe

After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards. The Grand Effie winner…

Modern PSAs Shock or Amuse Where Classics Only Preached

The format can help jumpstart creatives' careers

Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer. Believe…

Newly Combined Mullen Lowe Taps Ogilvy Leader to Run Its U.S. Offices

Lee Newman will be based in L.A.

Now that Alex Leikikh is stepping up to global CEO at the newly merged Mullen Lowe Group, he has named an Ogilvy & Mather leader to run the combined agency's…

'Dead Kid Ad' Notwithstanding, Roster Shops Didn't See Nationwide CMO's Exit Coming

Matt Jauchius leaves after 9 years

Matt Jauchius' demise at Nationwide surprised roster shops like McKinney and Ogilvy & Mather even though it came after a public pummeling of the brand's "dead kid" Super Bowl ad. Jauchius…

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