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Topic: Ogilvy & Mather

After 15 Years With BBH, Johnnie Walker Picks a New Agency Anomaly wins Diageo's global marquee brand

Diageo has awarded Johnnie Walker, its global marquee creative account, to Anomaly after a pitch that included 15-year incumbent Bartle Bogle Hegarty as well as BBDO, Ogilvy & Mather and…

December 18, 2014, 10:46 AM EST

How Philips Hooked Young Men With a Choose-Your-Own-Adventure Campaign A guy needs to shave. It could go 1,296 ways

Engaging an audience online—especially the fickle millennial male—can be a tall order. To capture his attention and show off the versatility of the Click & Style electric razor, Philips decided…

December 8, 2014, 1:15 PM EST

American Family Insurance Finds a New Lead Agency BBDO takes on a brand that spends $150 million in media annually

BBDO has outstripped Grey to claim lead creative responsibilities on American Family Insurance, which spent more than $150 million in media last year. The two shops emerged as finalists for the…

November 20, 2014, 10:56 AM EST

American Family Insurance Narrows Its Search to 2 Agencies BBDO, Grey compete for creative account

American Family Insurance (AFI) is down to two finalists in its search for a creative agency, BBDO and Grey, sources said. Last year, AFI spent nearly $157 million on measured media,…

November 10, 2014, 6:32 PM EST

Even BBH's Rivals Wonder Why Johnnie Walker Is in Review After all, the shop's 'Keep walking' campaign has delivered results

Diageo’s $40 million global creative review of its marquee Johnnie Walker brand has caught many by surprise, given the sales growth the brand has enjoyed under longtime lead agency Bartle…

November 10, 2014, 12:02 AM EST

Tiffany Consolidates Its Global Media Business at a Single Shop Brand with $100m annual spend goes to MEC

Fresh off the hunt for a new creative shop, Tiffany now has a new agency for media, as well. The luxury brand has hired MEC to handle its global media business,…

October 24, 2014, 11:24 AM EDT

Holiday Inn's Digital-Only Approach Has Generated 175 Million Video Views So Far Instagram also has been a key driver

Holiday Inn is three months into its first digital-only campaign, dubbed Journey to Extraordinary, and the brand doesn't appear to have any regrets. "Over a hundred million views of our video…

October 17, 2014, 1:53 PM EDT

As the Definition of a Media Agency Changes, MEC Hires a Talent Chief Marie-Claire Barker assumes a global role

The seismic shift inside media agencies toward data analysis and digital delivery has spurred MEC to name its first global chief talent officer, with the shop reaching into a creative…

October 6, 2014, 2:27 PM EDT

It's What You Do With Big Data That Counts Leaders of BBH, Crispin, Ogilvy stress the human touch

Big data can inform creativity but is no substitute for the human ingenuity. To illustrate that point during an Advertising Week panel discussion today, Crispin Porter + Bogusky's Chuck Porter quoted…

September 29, 2014, 6:04 PM EDT

Spotify Ties Music to Personal Stories in Its New Ads Ogilvy & Mather, David partnered on the push

Few things are as evocative of memories as music and Spotify is using that emotional connection in a new online and social media push that invites Spotify users to share…

September 29, 2014, 12:26 PM EDT

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