Topic: Officemax

Office Depot Selects New Agencies

McCann, UM take on creative, media efforts

McCann Erickson and fellow Interpublic Group shop UM have won Office Depot’s creative and media accounts, respectively, after a review that began in the summer. The search, which was managed by…

Office Depot's Review Follows Merger With OfficeMax

Retailers combined forces in November

Office Depot’s creative and media review comes amid store closings at the retailer, which merged with OfficeMax late last year. The decision to close 400 stores by the end of 2016…

ElfYourself Refuses to Die, as OfficeMax Introduces ElfYourself Live

Seventh year for holiday app

There may be a few remote humans left in isolated areas of the Amazon who have not yet "elfed" themselves. Everyone else has. Yet OfficeMax's ElfYourself holiday app, introduced in…

How the Election Slowed Down Black Friday

Holidays craze would otherwise have been full-on weeks ago, trade org says

Everyone's heard by now how Black Friday campaigns by Walmart and other big-box retailers are encroaching on Thanksgiving this year, threatening kitchens with distracted cooks and therefore dinner tables with…

OfficeMax launching kids out into orbit, too

Space travel is shaping up as a popular back-to-school theme this year. First, we had the BBC spot (advertising a documentary series about schools) in which a mother sends…