Topic: Office Depot

Ad of the Day: Office Depot Has Comically Snarky Little Holiday Gifts for Your Co-Workers

Someone get us a pack of 'Stop Stealing All My Pens' pens

In this fun, snarky Office Depot campaign, McCann New York turns boring old office supplies into amusingly pointed workplace-themed holiday gifts. Let's say one of your co-workers is constantly stealing your…

Google Is Making It Easier to Figure Out if Online Ads Actually Drive In-Store Traffic

Famous Footwear, Office Depot are initial testers

Google wants to prove to advertisers that there's a direct correlation between someone seeing a search ad and then going into a brick-and-mortar store.  The tech giant is rolling out a…

Accounts in Review: See What's Up for Grabs and Who's Chasing It

Samsung ends its big search; Office Depot finds new shops

Welcome to Adweek's Accounts in Review page—a staple of our weekly iPad edition that you can now read online. We follow big-ticket reviews of brands that spend between $25 million…

Office Depot Selects New Agencies

McCann, UM take on creative, media efforts

McCann Erickson and fellow Interpublic Group shop UM have won Office Depot’s creative and media accounts, respectively, after a review that began in the summer. The search, which was managed by…

White Castle Reviews Its Creative and Media Business

Zimmerman finds itself on the defensive—once again

White Castle represents the fourth Zimmerman Advertising client to launch a review in the past eight months. The other clients were Office Max, Papa John's and Ashley Furniture. Ashley landed at McCann…

Office Depot Teams Up With R5 for Back-to-School Campaign

Retailer layers social, video into augmented reality

Office Depot is the latest retailer to bet on augmented reality to target millennial back-to-school shoppers this year. The retailer is launching a mobile campaign for the second year that…

Office Depot's Review Follows Merger With OfficeMax

Retailers combined forces in November

Office Depot’s creative and media review comes amid store closings at the retailer, which merged with OfficeMax late last year. The decision to close 400 stores by the end of 2016…

Amazon Is Among Pinterest's Best Retailers for the Holidays

Walmart and Apple trail badly, per researcher

Amazon has been among the most popular holiday season e-retailers for passed-along Pinterest content, drawing more than 16,300 pins/shares a week since Thanksgiving, per Searchmetrics' research. The German marketing vendor studied…

[Updated] Office Max Tests Web Program That Offers Political Targeting

LivePredict can pinpoint blue and red voter groups

Office Max, which goes against back-to-school competitors such as Staples, Office Depot, Walmart and Target, thinks it has a secret weapon as the annual shopping season hits the mid-way point. (UPDATED:…