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Topic: Obesity

Marketing to Kids Is an Obstacle Course

Less inventory, more restrictions

If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…

Bloomberg’s Supersized Soda Ban Fizzles

Judge dismisses regulations as ‘arbitrary and capricious’

In a huge victory for big soda and a blow to nutritionists, a New York Supreme Court judge Monday shot down New York Mayor Michael Bloomberg’s ban on soda servings more…

Ad of the Day: Coca-Cola

The soda giant makes an awkward first stab at addressing obesity

Skinny, happy people drink soda too, says Coca-Cola. The beverage giant is diving face-first into the fray about sugary drinks and health, releasing the two-minute commercial below, patting itself on the…

Nutrition Watchdog Urges Beyoncé to Drop Pepsi Deal

Or donate proceeds to treat diabetes, obesity, etc.

A nutrition watchdog urged Beyoncé Knowles to rethink her $50 million deal with Pepsi as the soft drink's "brand ambassador." In a letter to the pop star, the Center for Science…

Pebbles Boulders, Alpha Bits Now Safer for Children

Kids cereals cut the sugar

Cereal companies that pledged to cut sugar and increase whole grains in the 21 brands marketed to children are making progress, according to the industry's own estimate. Today, more than…

This 'Toxic Fat' PSA Is Super Gross but Effective

Australian ad shows internal impact of obesity

If you thought some of New York City's anti-obesity ads were a little graphic, then you'll probably lose an hour of sleep after watching this Australian spot cautioning against the…

Study: Slow Progress in Cereal Marketed to Kids

Health advocates hoping report will raise obesity awareness

Public health organizations may have lost the battle to have the federal government impose stricter food marketing guidelines, but they aren't giving up on their overarching mission. A new study…

Health Advocates Say Nestlé Co-Branded Candy With Girl Scouts Violates Pledge

Girl Scouts tie-in attractive to kids

No doubt Nestlé thought that co-branding its Nestlé Crunch candy bars with the Girl Scouts was a good way to burnish the company's image. But health activists fighting childhood obesity…

Life Is Sweet for Man Eating Sugar Packets in PSA

NYC anti-obesity spot picked up nationally

We all know New York City is very concerned about our diet, but now the Centers for Disease Control and Prevention have picked up one of the city's anti-junk-food ads…

Cut Back on Junk Food If You Like Having Legs, Says NYC

New set of shock ads fight obesity

New York City's health department has used startling imagery for its anti-obesity ads in the past, including the guy who drank the tall glass of pure fat. Its latest effort…

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