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Topic: Obesity

Coca-Cola Makes Global Pledge to Not Target Kids Under 12 Can new anti-obesity pledge reduce soda's fat image?

It hasn't been a great year for soda makers. Accused of being one of the major causes of obesity, food nutritionists have all but declared war via campaigns that mocked…

May 8, 2013, 4:55 PM EDT

ANA's Liodice Warns Business to Collaborate More Notes that some guidance can help industry find its way forward

If there was any doubt that Washington has more influence over the ad industry than ever, just check out Bob Liodice’s opening statement before the Association of National Advertisers' annual…

March 19, 2013, 12:02 PM EDT

Marketing to Kids Is an Obstacle Course Less inventory, more restrictions

If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…

March 17, 2013, 11:04 PM EDT

Bloomberg’s Supersized Soda Ban Fizzles Judge dismisses regulations as ‘arbitrary and capricious’

In a huge victory for big soda and a blow to nutritionists, a New York Supreme Court judge Monday shot down New York Mayor Michael Bloomberg’s ban on soda servings more…

March 11, 2013, 4:46 PM EDT

Ad of the Day: Coca-Cola The soda giant makes an awkward first stab at addressing obesity

Skinny, happy people drink soda too, says Coca-Cola. The beverage giant is diving face-first into the fray about sugary drinks and health, releasing the two-minute commercial below, patting itself on the…

January 15, 2013, 4:51 PM EST

Nutrition Watchdog Urges Beyoncé to Drop Pepsi Deal Or donate proceeds to treat diabetes, obesity, etc.

A nutrition watchdog urged Beyoncé Knowles to rethink her $50 million deal with Pepsi as the soft drink's "brand ambassador." In a letter to the pop star, the Center for Science…

December 18, 2012, 3:32 PM EST

Pebbles Boulders, Alpha Bits Now Safer for Children Kids cereals cut the sugar

Cereal companies that pledged to cut sugar and increase whole grains in the 21 brands marketed to children are making progress, according to the industry's own estimate. Today, more than…

October 23, 2012, 7:29 AM EDT

Study: Slow Progress in Cereal Marketed to Kids Health advocates hoping report will raise obesity awareness

Public health organizations may have lost the battle to have the federal government impose stricter food marketing guidelines, but they aren't giving up on their overarching mission. A new study…

June 22, 2012, 12:00 AM EDT

Health Advocates Say Nestlé Co-Branded Candy With Girl Scouts Violates Pledge Girl Scouts tie-in attractive to kids

No doubt Nestlé thought that co-branding its Nestlé Crunch candy bars with the Girl Scouts was a good way to burnish the company's image. But health activists fighting childhood obesity…

June 18, 2012, 4:08 PM EDT

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