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Topic: Obesity

Big Food Cuts the Fat in Advertising to Kids

Companies deliver on commitment to adopt stricter nutrition criteria

Big food advertisers, often vilified for contributing to America’s obesity epidemic, have made good on their promise to cut the fat, salt and sugar in 171 products that are marketed…

Coke, Chrysler, Walmart Lean Into Larger Causes

It's what millennials are looking for

The concept of brand values—as in selling something bigger than soda, cars and clothes—has been a recurring theme today at the ANA Masters of Marketing conference. Marketing chiefs at Coca-Cola, Chrysler…

Coca-Cola Ad Defends Aspartame

Beverage giant continues push back against health concerns

Coca-Cola is continuing to fight back against health critics, this time by defending sugar alternatives like aspartame. A print ad touting the safety of artificial sweeteners was slated to run today…

NYC Soda Ban Goes Down the Drain (Again)

Bloomberg vows to appeal

Drink up, New Yorkers. Mayor Michael Bloomberg's ban on sugary drinks of 16 ounces and up is still dead. The New York State Supreme Court's Appellate division Monday upheld a…

Shaq Fouls Out With Nutrition Group

Marketing move contradicts O'Neal's public comment that he avoids soda

Shaquille O'Neal, the former basketball star who once told CNN he tries to "stay away from the sodas" to avoid diabetes, is now pitching a soda line carrying his name.…

Food and Beverage Companies Slim Down Products to Fight Obesity

16 companies took 1.5 trillion calories out of the marketplace

The nation's top food and beverage companies reminded the government today that they are part of the solution—and not the cause—of American's obesity problem. Fulfilling a commitment made three years…

Coca-Cola Makes Global Pledge to Not Target Kids Under 12

Can new anti-obesity pledge reduce soda's fat image?

It hasn't been a great year for soda makers. Accused of being one of the major causes of obesity, food nutritionists have all but declared war via campaigns that mocked…

ANA's Liodice Warns Business to Collaborate More

Notes that some guidance can help industry find its way forward

If there was any doubt that Washington has more influence over the ad industry than ever, just check out Bob Liodice’s opening statement before the Association of National Advertisers' annual…

Marketing to Kids Is an Obstacle Course

Less inventory, more restrictions

If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…

Bloomberg’s Supersized Soda Ban Fizzles

Judge dismisses regulations as ‘arbitrary and capricious’

In a huge victory for big soda and a blow to nutritionists, a New York Supreme Court judge Monday shot down New York Mayor Michael Bloomberg’s ban on soda servings more…

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