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Topic: Obesity

These Blatantly Racist and Fat-Shaming Ads Aren't as Evil as They Seem A new spin on stereotypes and wage gaps

Do black people and fat people deserve to earn less money than skinny white people?  Well, no, but the arguments in favor of such a wage gap are somewhat entertaining in…

March 24, 2014, 3:23 PM EDT

Big Food Cuts the Fat in Advertising to Kids Companies deliver on commitment to adopt stricter nutrition criteria

Big food advertisers, often vilified for contributing to America’s obesity epidemic, have made good on their promise to cut the fat, salt and sugar in 171 products that are marketed…

January 17, 2014, 9:00 AM EST

Coke, Chrysler, Walmart Lean Into Larger Causes It's what millennials are looking for

The concept of brand values—as in selling something bigger than soda, cars and clothes—has been a recurring theme today at the ANA Masters of Marketing conference. Marketing chiefs at Coca-Cola, Chrysler…

October 4, 2013, 5:30 PM EDT

Coke Wants You to Live Like Grandpa, You Self-Destructive Slob Clever spot preaches moderation and the occasional cola

Your grandpa was a svelte boss. You, by comparison, are a junk-gobbling slob, according to a slick new split-screen ad for Coca-Cola from agency David in Buenos Aires. The spot,…

August 16, 2013, 8:12 AM EDT

Coca-Cola Ad Defends Aspartame Beverage giant continues push back against health concerns

Coca-Cola is continuing to fight back against health critics, this time by defending sugar alternatives like aspartame. A print ad touting the safety of artificial sweeteners was slated to run today…

August 14, 2013, 12:33 PM EDT

NYC Soda Ban Goes Down the Drain (Again) Bloomberg vows to appeal

Drink up, New Yorkers. Mayor Michael Bloomberg's ban on sugary drinks of 16 ounces and up is still dead. The New York State Supreme Court's Appellate division Monday upheld a…

July 30, 2013, 2:25 PM EDT

Shaq Fouls Out With Nutrition Group Marketing move contradicts O'Neal's public comment that he avoids soda

Shaquille O'Neal, the former basketball star who once told CNN he tries to "stay away from the sodas" to avoid diabetes, is now pitching a soda line carrying his name.…

July 17, 2013, 1:52 PM EDT

Food and Beverage Companies Slim Down Products to Fight Obesity 16 companies took 1.5 trillion calories out of the marketplace

The nation's top food and beverage companies reminded the government today that they are part of the solution—and not the cause—of American's obesity problem. Fulfilling a commitment made three years…

May 30, 2013, 11:00 AM EDT

Coca-Cola Makes Global Pledge to Not Target Kids Under 12 Can new anti-obesity pledge reduce soda's fat image?

It hasn't been a great year for soda makers. Accused of being one of the major causes of obesity, food nutritionists have all but declared war via campaigns that mocked…

May 8, 2013, 4:55 PM EDT

ANA's Liodice Warns Business to Collaborate More Notes that some guidance can help industry find its way forward

If there was any doubt that Washington has more influence over the ad industry than ever, just check out Bob Liodice’s opening statement before the Association of National Advertisers' annual…

March 19, 2013, 12:02 PM EDT

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