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Topic: Obamacare

Magna Global Eyes 6% Rise in U.S. Media Sales World Cup, political spend will give TV a shot in the arm

Magna Global announced today that it revised its 2014 U.S. advertising forecast slightly upward, eyeing a 6 percent increase in overall media sales, for a total of $168 billion. The media agency…

April 25, 2014, 9:53 AM EDT

6 Buzziest Pro- and Anti-Obamacare Marketing Moments Between two ferns and a creepy Uncle Sam

GetInsured, a nine-year-old health insurance online retailer, gathered social media numbers for the various buzzy moments that have transpired around the Affordable Care Act (a.k.a., Obamacare) during the last several…

April 22, 2014, 3:14 PM EDT

Obamacare Turns Hospitals Into Insurers, and Insurers Into Healthcare Providers Brand messages have flip-flopped

An elderly woman looks around her home fondly as she sings “There’s no place like home” in an advertising message for a service that helps senior citizens live a happy,…

March 25, 2014, 12:11 PM EDT

Obamacare Ads Enlist Your Mother Your Mom Cares campaign hit YouTube this morning

We've seen the president on Between Two Ferns, we've seen Billy Eichner quiz Olivia Wilde on the subject of "Obamacare or shut up," and now we have your mother, who is…

March 14, 2014, 9:08 AM EDT

Consumer Confusion Slows Healthcare Exchange Ad Market Many states, insurers waiting for clarity

The confusion surrounding healthcare exchanges has had an unanticipated negative impact on the media sales business over the last few weeks. Advertising tied to healthcare reform was expected to slam dunk…

October 24, 2013, 4:13 PM EDT

Colorado's Keg-Stand Ad for Obamacare Is Probably the Dumbest in the Nation But will the bro campaign work?

Hey, bro … what's a deductible? The Colorado Consumer Health Initiative and ProgressNow Colorado Education target young adults, including the oft-maligned and frequently wasted "bro" segment, in a series of shareable…

October 23, 2013, 8:51 AM EDT

Obamacare Provider's $1.2M Effort Focuses on Social and Local Ads Health Republic of New York unleashes promotional blitz

The federal government may be shut down for the time being, but insurance providers planning to utilize Affordable Care Act (ACA) marketplaces aren't waiting to promote what they offer. For instance,…

October 1, 2013, 11:35 AM EDT

Welcome to the New Face of Big Pharma On eve of Obamacare, brands shift marketing from pill pusher to best friend

Justin, a 12-year-old with Type 1 diabetes, just started middle school and was bummed he had to regularly check his blood sugar between periods while his pals rushed to the…

September 29, 2013, 10:21 PM EDT

Hey Washington! Where Are All The Issue Ads? Even gun debate fails to generate a lot of messaging

Given the abundance of debate over major issues such as gun control and sequestration, it would be easy to assume Washington is pumping out issue and advocacy ads. Well, you…

March 7, 2013, 5:18 PM EST

Advertisers Gird for Gridlock Lobbyists brace for battle over corporate taxes and privacy regulation

The advertising business has, for the past four years, managed to dodge a barrage of bullets in Washington. But it might not be so fortunate in the years to come.…

November 12, 2012, 12:01 AM EST

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