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Topic: Obamacare

Ted Cruz's Nomination Bid Begins With Web Domain Hijacking From the Left

Adversaries leverage TedCruzForAmerica.com and TedCruz.com

The political story of the day comes with a guerrilla marketing sidebar. As Ted Cruz, the U.S. Republican senator from Texas, formally announced today he's running for president in 2016, online…

Magna Global Eyes 6% Rise in U.S. Media Sales

World Cup, political spend will give TV a shot in the arm

Magna Global announced today that it revised its 2014 U.S. advertising forecast slightly upward, eyeing a 6 percent increase in overall media sales, for a total of $168 billion. The media agency…

6 Buzziest Pro- and Anti-Obamacare Marketing Moments

Between two ferns and a creepy Uncle Sam

GetInsured, a nine-year-old health insurance online retailer, gathered social media numbers for the various buzzy moments that have transpired around the Affordable Care Act (a.k.a., Obamacare) during the last several…

Obamacare Turns Hospitals Into Insurers, and Insurers Into Healthcare Providers

Brand messages have flip-flopped

An elderly woman looks around her home fondly as she sings “There’s no place like home” in an advertising message for a service that helps senior citizens live a happy,…

Obamacare Ads Enlist Your Mother

Your Mom Cares campaign hit YouTube this morning

We've seen the president on Between Two Ferns, we've seen Billy Eichner quiz Olivia Wilde on the subject of "Obamacare or shut up," and now we have your mother, who is…

Consumer Confusion Slows Healthcare Exchange Ad Market

Many states, insurers waiting for clarity

The confusion surrounding healthcare exchanges has had an unanticipated negative impact on the media sales business over the last few weeks. Advertising tied to healthcare reform was expected to slam dunk…

Colorado's Keg-Stand Ad for Obamacare Is Probably the Dumbest in the Nation

But will the bro campaign work?

Hey, bro … what's a deductible? The Colorado Consumer Health Initiative and ProgressNow Colorado Education target young adults, including the oft-maligned and frequently wasted "bro" segment, in a series of shareable…

Obamacare Provider's $1.2M Effort Focuses on Social and Local Ads

Health Republic of New York unleashes promotional blitz

The federal government may be shut down for the time being, but insurance providers planning to utilize Affordable Care Act (ACA) marketplaces aren't waiting to promote what they offer. For instance,…

Welcome to the New Face of Big Pharma

On eve of Obamacare, brands shift marketing from pill pusher to best friend

Justin, a 12-year-old with Type 1 diabetes, just started middle school and was bummed he had to regularly check his blood sugar between periods while his pals rushed to the…

Hey Washington! Where Are All The Issue Ads?

Even gun debate fails to generate a lot of messaging

Given the abundance of debate over major issues such as gun control and sequestration, it would be easy to assume Washington is pumping out issue and advocacy ads. Well, you…

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