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Topic: Obama

Obamacare Ads Enlist Your Mother Your Mom Cares campaign hit YouTube this morning

We've seen the president on Between Two Ferns, we've seen Billy Eichner quiz Olivia Wilde on the subject of "Obamacare or shut up," and now we have your mother, who is…

March 14, 2014, 9:08 AM EDT

State of the Union: One Huge Online Branding War Politicians, marketers wage mini battles to capitalize on exposure

It's become standard practice during widely broadcasted social events (especially political ones) for interested persons and groups to wage a quiet social media war to grab real estate in front…

February 13, 2013, 5:46 AM EST

Here's the Only Part of the Debate Obama Won Across the University of Denver campus, volunteers help president win the on-site branding war

On the University of Denver's main quad, amid a sea of food trucks, fleets of motorcycle cops, and indie concert acts, it looked more like a music festival than the…

October 4, 2012, 2:42 PM EDT

The Digital Election: Money Flowing Online, but Not Persuasion Ads Spending increases, but TV reigns supreme

While much of the political world is focusing on tomorrow's big debate in Denver, Advertising Week got a taste of the political discussion today at the Interactive Advertising Bureau's Mixx…

October 2, 2012, 5:07 PM EDT

As Conventions Wrap, Democrats Win Round One of Social Media Fight Conventions show campaigns can't buy social conversations

The first round of the presidential social media dogfight wound down Thursday night with the conclusion of the Democratic National Convention in Charlotte, N.C—and it appears Democrats walked away with…

September 7, 2012, 3:03 PM EDT

White House Updates Mobile App in Time for Election App boasts open source code and easy access to live Obama events

Not one to miss out on a digital trend, the Obama White House announced a reboot of its Apple and Android mobile app on Wednesday (Sept. 5) just in time…

September 5, 2012, 5:16 PM EDT

Adweek's Digital Guide to Election Apps and Sites The best digital political tools for the conventions and election day

If the 2008 election cycle was dominated by the blog, then 2012 will most surely be the cycle defined by digital. Be it through apps, dashboards, social streams, livestream videos…

August 30, 2012, 10:31 AM EDT

Romney Will Announce Vice Presidential Pick via App Campaign hopes to leapfrog the press, break news

It would appear that the Mitt Romney campaign loves apps. With less than 100 days to go, Mitt Romney's digital team this morning announced an iPhone and Android app called "Mitt's…

July 31, 2012, 12:43 PM EDT

Politicians, Advertisers Capitalize on Healthcare Ruling As tweets fly, everyone from Obama to tech companies look to advertise

Today in Washington, the Supreme Court upheld the Affordable Care Act, known by many as Obamacare, ruling to uphold President Barack Obama's individual healthcare mandate. Well before the court offered…

June 28, 2012, 1:42 PM EDT

Analyst: Healthcare Could Quickly Turn Into a Billion-Dollar Ad Category Future ad spend hinges on court decision

Pivotal Research senior analyst Brian Wieser said today that he sees health insurance becoming a huge advertising category in the next year if the Supreme Court upholds President Obama's Affordable…

June 22, 2012, 5:11 PM EDT

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