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Topic: Oakley

Bubba Watson's Jetpack: The Story Behind Oakley's Latest Insane Golfing Vehicle

How Thinkmodo pulled off its loftiest brand stunt yet

At the Olympics, golfer Bubba Watson will be walking the course like everyone else. But don't be surprised if someone asks him about his insane jetpack golf cart. That's because the…

Oakley Flaunts Its Culture in New Branding Effort

Plans to get as famous as Red Bull

Oakley, maker of sunglasses and sports gear, is throwing open the doors to the inner sanctum where its products have been mysteriously designed, in the hope of joining the ranks…

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