Advertisement

Topic: Oakley

This Week’s Must-Haves: A Robotic Assistant That Gets to Know Your Family

Plus, Segway’s take on the hoverboard

This week, the Adweek staff is highlighting a robotic family assistant, a hoverboard that won't spontaneously combust, Oakley's Olympian-worthy sunglasses and more. Take a look!

Bubba Watson's Jetpack: The Story Behind Oakley's Latest Insane Golfing Vehicle

How Thinkmodo pulled off its loftiest brand stunt yet

At the Olympics, golfer Bubba Watson will be walking the course like everyone else. But don't be surprised if someone asks him about his insane jetpack golf cart. That's because the…

Oakley Flaunts Its Culture in New Branding Effort

Plans to get as famous as Red Bull

Oakley, maker of sunglasses and sports gear, is throwing open the doors to the inner sanctum where its products have been mysteriously designed, in the hope of joining the ranks…

How Is Bubba Watson's Hovercraft Golf Cart Not an April Fools' Joke?

Masters champ has coolest ride ever

At first glance, it looks like it has to be a prank. But despite being released suspiciously close to April Fools' Day, Bubba Watson and Oakley insist that the new…

Advertisement
Advertisement