Topic: Nutella

How Nutella Spread From Wartime Italy to the Tables of the World

A true Italian romance story

In March 1995, readers of The New Yorker happened across a Talk of the Town piece that, if it hadn't been about food, could easily have been about sex. Writer…

These Are the Chocolate Brands People Can't Stop Talking About on Social

Nutella and Nestlé face off

Oreo is the most talked-about chocolate brand in the world on social media, followed by Nutella, M&M's, Starbucks and Cadbury. That's just one of the tasty tidbits in an exhaustive study…

With Exclusive Nutella Partnership, Tim Hortons Looks to Boost Its Profile in the U.S.

Hazelnut spread is now featured in 3 new products

If the one thing missing from your morning routine has been Nutella-infused pastries—and you happen to live in the Tim Hortons footprint—then you're in luck. The Canada-based doughnut chain announced this…

3 Shops Chase Tic Tac's Creative Business

Merkley has handled the brand since 2004

Ferrero U.S.A. is in the late stages of a creative review of its Tic Tac brand, with three shops awaiting a selection, according to sources. The incumbent, Merkley + Partners in…

Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease and Desist

That's nuts!

Most brand marketers can only dream of having a superfan who organizes a global holiday dedicated to their product. And then there's Nutella. The chocolate-hazelnut spread's parent company, Italy-based Ferrero…