Topic: NPD Group

Here’s Why the Spectacle of Holiday Windows Is Still Crucial for Brands

Tradition builds good will and foot traffic

Dozens of heads, torsos and rows of various dismembered limbs hang on the walls of a storage room in Spaeth Design's Queens, N.Y., office. They are labeled—'Macy's, '99, Fat Man'—…

How Lauren Conrad Went From MTV Reality Princess to Social Style Queen

The lifestyle guru proves that nice girls finish first

"I'm a little nervous. I'm a lot nervous!" It's nearly 7 p.m. last Wednesday, and Lauren Conrad does indeed seem a bit anxious as she has her signature winged eyeliner touched…

Infographic: Which Wearable Tech Device Will Win?

Demographics and awareness for fitness trackers and smartwatches

In the war of the wearables, the biggest battle is finding the right audience for your innovation. Smart glasses make for a good example: Despite all the hype around Google Glass,…

What Marketers Can Learn From the Fast-Casual Restaurant Boom

Taco Bell and Chipotle’s models go beyond the in-store experience

By now, you've probably heard the back story behind Steve Ells' vision to shake up the traditional quick-service restaurant industry with fresh food inspired by gourmet dishes when he opened the first…

Apple Sells Out of Its First Large-Screen iPhone After Years of Resisting Phablets

Steve Jobs was wrong about going big

What's that you said, Steve Jobs? No one's going to buy that large phone? Apple's visionary founder got a lot right, but he appears to have been wrong about supersized phones.…

These Companies Are Bringing Fashion to Your Doorstep

Trunk Club and Le Tote prove delivery is no longer just for dog snacks and cleaning supplies

Marketers of everything from apparel to dog snacks and cleaning supplies are getting in the subscription delivery game, bringing a bounty of hand-selected products right to the consumer’s doorstep. Review…

Majesco Skips Traditional Media Mix With NBA Baller Beats

Grassroots push doesn’t move the needle on sales

As the Senate Commerce Committee begins to embark on a comprehensive examination of violent video games, one developer is offering a unique alternative to some of the more extreme forms…