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Topic: NowThis News

The Cast of Girls Just Made This Sexual Assault PSA Dedicated to the Stanford Victim

'She is someone,' says the simple yet strong message

Lena Dunham and the cast of HBO's Girls just released this sexual assault PSA, which questions the way society treats victims. The 90-second spot urges people to create a "safer,…

9 Members of Video’s Vanguard Discuss Creating Content for the Scrolling Economy

And how to get consumers' attention

  brightcove.createExperiences(); As the fifth annual Digital Content NewFronts kick off today, Adweek and the IAB convened a panel of nine…

Digital Startups Are Teaching the Big Guys Some Lessons

Traditional news outlets are discovering new forms of storytelling

Scott Cohen spent his career working for media conglomerates, including a stint as executive editor for the digital arm of the New York Daily News. But after hearing about Vocativ’s…

NBCUniversal Invests in Mobile Startup NowThis News

Aims to ensure reach of millennials

As the audience for TV news ages, NBCUniversal News Group wants to make sure that it has a pulse on those mobile-first millennials. The media conglomerate has taken a minority stake…

NowThis News Attracts High-Profile Supporters

Will introduce sponsored video content

Coming soon to NowThis News: native ads and big-name investors. The New York-based startup, which describes itself as a mobile-centric news outlet for millennials, plans this summer to introduce sponsored video…

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