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Topic: The North Face

Jeep's Super Bowl Ad Is Almost a Carbon Copy of a Recent Spot from The North Face

Right down to the soundtrack

It looks like Jeep has pulled more than a few pages from The North Face's playbook for its Super Bowl ad. The car brand aired "Beautiful Lands" commercial (created by The…

Top 10 Branded Videos: Victoria's Secret Angels Go Viral by Channeling Taylor Swift

Online video builds buzz for fashion show

Victoria's Secret struck YouTube gold this week on the Adweek/VidIQ top branded video chart by having a group of models channel Taylor Swift. On Dec. 8, the retailer posted a video…

This North Face Store's Floor Disappears, Forcing Startled Shoppers to Climb the Walls

Sudden sporting challenge for visitors

Fancy yourself the outdoorsy type, eh? You've got all the slickest gear for the rugged lifestyle you live every day. Maybe you even have a gnarly beard and a Clif…

Can Brands Ride the Next Wave of Fitness Apps and Wearables?

Data reups branded health investments

A new set of investments from big-name brands Nike, The North Face and Tory Burch are bringing some much-needed utility and appeal to mobile apps that keep them afloat. Once considered…

For Some Retail Brands, Lifetime Guarantees Never Went Out of Fashion

No expiration, no questions asked

Even if you’re up on your legal reading, it’s likely that you missed the case of Roy L. Pearson v. Soo Chung, et al. In 2007, Washington, D.C., resident Roy…

Ad of the Day: Don't Watch This North Face Video If You're Even Mildly Afraid of Heights

Alex Honnold free-solos El Sendero Luminoso

It's just kind of weird helping your friend do something that you know could potentially lead to his death." So says videographer and climber Cedar Wright, as the camera pans over…

What Brands in Sochi Are Doing for Security May Surprise You

On-location marketer reveals preparations and headaches

C-suite brand executives are descending on Sochi to do what big companies often do at the Olympics and other huge sports events—curry favor with clients and partners by showing them…

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