Topic: North America
Type
Citi Reviews Direct Marketing Business
Focus is on N.A. retail bank, credit cards
Citi is reviewing direct marketing efforts for its retail bank and credit cards in North America. The review is in the middle stages, with the financial giant reviewing initial agency submissions.…
Y&R Finds N.A. Strategy Chief at Burnett
Hope Cowan to work on existing accounts, new biz
Hope Cowan embraces the challenge of reinventing storied brands. Well, she'll certainly get that chance in her new job as North American chief strategy officer at Young & Rubicam. Cowan, a…
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