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Topic: nonprofits

W+K Amsterdam Is Helping Médecins Sans Frontières Raise More Money From Young People

Crowdfunding campaign for French nonprofit

Millennials want to feel like they're making a difference in the world, donating to worthy causes or buying responsibly made products. But it never hurts to give them something in…

How Iconic Charities Like Red Cross and United Way Are Trying to Win Over Millennial Donors

Are they up for the challenge?

Some of the country's most iconic nonprofits have struggled to raise money in the past few years while a new breed of philanthropic organization is thriving thanks in large part…

360i Launches New Program to Equip All Nonprofits With Digital and Social Media Skills

The free event will be held in May

Late last year, as 360i employees prepared to take time off to celebrate the holidays and spend time with their families, the giving spirit kicked in at the company. At…

How This Watchmaker Is Turning Rock Icons' Clothes Into Classic Timepieces

And why stars like Richards are donating the leather

Wouldn't it be cool to put on an old leather jacket that's been worn, torn and sweat-baptized by your favorite rock 'n' roll god? Well, assuming you can afford it,…

Christy Turlington Is on an Ambitious Quest to Save the World, One Mother at a Time

Adweek's 2015 Brand Genius winner for 'Brand Save'

As they often are, the statistics that sparked the action to address them are as heartbreaking as they are frightening: Of the 289,000 women who die every year as a…

Will Facebook's New 'Donate Now' Buttons Be a Boon for Nonprofits?

And drive donations to charity?

Facebook is about to get a whole lot more useful for nonprofits. Today, the social giant launched a "Donate Now" button organizations can plug directly into their Pages and ads to…

This Young, Video-Centric Agency Is Making a Web Series With Reddit and Wired

Following work for de Blasio and Airbnb

Specs Who Partners Matt McLaughlin (l.) and Andrew Simkiss What Creative content studio Where New York After working at production companies and ad agencies, partners Matt McLaughlin and Andrew Simkiss started Acres in 2013.…

Airbnb for Gingerbread Houses? Fully Baked Parody Is a Sweet Fundraiser for Homeless

McKinney turns bookings into donations

Well, this is adorable.  For its pro-bono holiday project, agency McKinney created Gingerbreadbnb.com, a site that mimics Airbnb but lets you book virtual stays at confectionary cabins instead. All "bookings" become contributions…

Smokey Bear’s 70th Birthday Is Cause for Celebration—on Instagram

The U.S. Forest Service dives deeper into social media

The U.S. Forest Service is about to become one of the first federal organizations to run Instagram ads in the mobile-social app with a splash tomorrow to celebrate the 70th…

Adweek's Top 5 Commercials of the Week: May 2-9

These hot and cool spots crossed borders. Vote for your favorite

As the tulips pop and the winter garb is tucked away in the backs of closets, some of the brands that gave us our biggest ad hits of the week…

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