Topic: nonprofits

Will Facebook's New 'Donate Now' Buttons Be a Boon for Nonprofits?

And drive donations to charity?

Facebook is about to get a whole lot more useful for nonprofits. Today, the social giant launched a "Donate Now" button organizations can plug directly into their Pages and ads to…

This Young, Video-Centric Agency Is Making a Web Series With Reddit and Wired

Following work for de Blasio and Airbnb

Specs Who Partners Matt McLaughlin (l.) and Andrew Simkiss What Creative content studio Where New York After working at production companies and ad agencies, partners Matt McLaughlin and Andrew Simkiss started Acres in 2013.…

Airbnb for Gingerbread Houses? Fully Baked Parody Is a Sweet Fundraiser for Homeless

McKinney turns bookings into donations

Well, this is adorable.  For its pro-bono holiday project, agency McKinney created, a site that mimics Airbnb but lets you book virtual stays at confectionary cabins instead. All "bookings" become contributions…

Smokey Bear’s 70th Birthday Is Cause for Celebration—on Instagram

The U.S. Forest Service dives deeper into social media

The U.S. Forest Service is about to become one of the first federal organizations to run Instagram ads in the mobile-social app with a splash tomorrow to celebrate the 70th…

Adweek's Top 5 Commercials of the Week: May 2-9

These hot and cool spots crossed borders. Vote for your favorite

As the tulips pop and the winter garb is tucked away in the backs of closets, some of the brands that gave us our biggest ad hits of the week…

This New York Anti-Agency Helps Clients Like HP Do Good in the World

Also has worked for the Clinton Global Initiative

Specs Who (From left) Sean Donovan, strategy director; Jeff Smith, chief innovation officer; Rob Holzer, co-founder and CEO; and Nancy Elder, co-founder and chief strategy officer What Creative agency Where New York Societal change…

'Skip' Button Shows How Easily Job Interviewers Can Ignore Ex-Cons

Would you hear him out?

If job interviews had a skip button, would anyone be willing to hear out an ex-con? That's the question Leo Burnett and a U.K. nonprofit try to make you answer…

First Mover: Joe Rospars

Obama's former chief digital strategist on what the former candidate and Lady Gaga have in common

Specs Age 31 Ongoing gig Founding partner and creative director at Blue State Digital Old gig Chief digital strategist on the Obama campaign How’re you keeping busy now that the election is over? We’re…