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Topic: Nokia

Microsoft Announces Largest Ever Round of Layoffs Company plans to cut up to 18,000 jobs by next year

Microsoft plans to cut up to 18,000 jobs by the middle of next year, as part of "a restructuring plan to simplify its organization and align the recently acquired Nokia…

July 17, 2014, 10:16 AM EDT

Retail, Automotive Biggest Spenders in 2013 P&G, GM, AT&T among Kantar's top 10 spenders for the year

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue…

March 25, 2014, 4:18 PM EDT

5 Epic Branded Twitter #Fails of 2013 Commemorating the terrible tweets

While the potential benefits of real-time marketing have been documented, the tactic's perils helped keep the ad industry entertained during 2013. Well, the brands that got caught in Twitter's crosshairs…

December 26, 2013, 6:44 AM EST

Ad of the Day: Nokia Grows a Mullet in Oddest Tablet Spot Ever Business in the front, weirdness all around

In the long list of ways we've seen tablets marketed over the past few years, from highlighting their technical aspects to their family-friendliness to their excellent customer service, there's one…

December 19, 2013, 3:44 PM EST

Retailers Hope to Bag Rivals' Customers on Twitter Poaching purchasers via social 'conquesting'

Google “conquesting” has long been an e-commerce practice where marketers buy ads targeted at consumers searching for other brands’ products. But for holidays 2013, ’tis the season for poaching customers…

November 10, 2013, 8:34 PM EST

JWT Joins Google's Creative Roster New York office wins Enterprise assignment after a pitch

Add JWT to the list of creative agencies that work for Google. The New York office of the WPP Group shop has landed a creative assignment from Google's Enterprise division after…

October 25, 2013, 1:58 PM EDT

Every Apple Competitor Bought Twitter Ads for iPad Reveal Samsung, Microsoft, Nokia go for brand-jacking

Apple's iPad Air reveal has easily been the business tech story of the day, and competitors were more than ready to attempt to brand-jack the news. Samsung, Microsoft, Nokia, LG…

October 22, 2013, 3:38 PM EDT

Consumers Like Microsoft Nokia Deal, At Least Based on YouTube Numbers Nintendo, MotoX command top spots on VideoWatch brand video ranking

In the smartphone game, Microsoft has been a distant third-place player for a while, which is what makes the company’s acquisition of Nokia so interesting. It looks to be a…

September 4, 2013, 12:00 AM EDT

Apple Stays Muted in Latest 'Every Day' Ad, for FaceTime Better than brand's 'designed by' work, though

Add FaceTime video chat to the list of features covered by Apple and TBWA\Media Arts Lab in their "Every Day" spots for the iPhone 5. This new clip is similar…

August 8, 2013, 10:41 AM EDT

Firehouse Combines Business Consulting With Advertising Work Dallas-based boutique promotes local farmers

Specs Who (l. to r.) Tripp Westbrook, partner, executive creative director; Steve Smith, partner, planning insights; Mark Hall, president, founder; Doug Miller, partner, finance and options What Advertising agency Where Dallas offices Farmers markets…

May 23, 2013, 6:54 AM EDT

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