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Topic: Nokia

Here's a Look at How Microsoft Makes Its Money in the Post-PC Era

Hint: it's in the cloud

Microsoft had to absorb a $7.5 billion loss because its plan to buy Nokia and then grab a bigger share of mobile devices mostly failed. The Redmond, Wash.-based company has…

4 Mobile Innovations That Are Hastening the Decline of Desktops

Smartphones are radically changing digital design, advertising and production

Earlier this winter I joined several hundred investors at Helsinki's annual Slush event, which started in 2008 as a cozy gathering of Nordic entrepreneurs and has since grown into a…

How One Man Hopes to Restore the Legacy of Kodak

Steven Overman is the new CMO

Steven Overman has been passed a torch that is very bright but awfully heavy. On Oct. 1, he was named CMO of Kodak. Remember Kodak? With the first handheld camera…

Microsoft Announces Largest Ever Round of Layoffs

Company plans to cut up to 18,000 jobs by next year

Microsoft plans to cut up to 18,000 jobs by the middle of next year, as part of "a restructuring plan to simplify its organization and align the recently acquired Nokia…

Retail, Automotive Biggest Spenders in 2013

P&G, GM, AT&T among Kantar's top 10 spenders for the year

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue…

5 Epic Branded Twitter #Fails of 2013

Commemorating the terrible tweets

While the potential benefits of real-time marketing have been documented, the tactic's perils helped keep the ad industry entertained during 2013. Well, the brands that got caught in Twitter's crosshairs…

Ad of the Day: Nokia Grows a Mullet in Oddest Tablet Spot Ever

Business in the front, weirdness all around

In the long list of ways we've seen tablets marketed over the past few years, from highlighting their technical aspects to their family-friendliness to their excellent customer service, there's one…

Retailers Hope to Bag Rivals' Customers on Twitter

Poaching purchasers via social 'conquesting'

Google “conquesting” has long been an e-commerce practice where marketers buy ads targeted at consumers searching for other brands’ products. But for holidays 2013, ’tis the season for poaching customers…

JWT Joins Google's Creative Roster

New York office wins Enterprise assignment after a pitch

Add JWT to the list of creative agencies that work for Google. The New York office of the WPP Group shop has landed a creative assignment from Google's Enterprise division after…

Every Apple Competitor Bought Twitter Ads for iPad Reveal

Samsung, Microsoft, Nokia go for brand-jacking

Apple's iPad Air reveal has easily been the business tech story of the day, and competitors were more than ready to attempt to brand-jack the news. Samsung, Microsoft, Nokia, LG…

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