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Topic: Nivea

FCB Basks in the Sun With Mobile Grand Prix for Nivea's Beach Bracelet

R/GA and Google both win gold

CANNES, France—This gorgeous beach town was the perfect setting for the Grand Prix award in the Mobile Lions contest here tonight, as FCB São Paolo took the prize for its…

Nivea Magazine Ad Really Protects With Removable Bracelet That Tracks Your Child on the Beach

Print and mobile work together

Taking your kid to the beach means worrying he or she will wander off when you're not looking. Enter sunscreen brand Nivea and FCB São Paolo with a campaign that…

Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cellphone

Draftfcb basks in the sun

A print ad that uses solar power to charge cellphones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes…

Nivea Runs Comedy Series With Damon Wayans, Jr.

Brand creates funny videos for MadeMan.com

Beiersdorf, the 131-year-old German consumer-packaged goods firm, today is launching a branded comedy video series dubbed "Just Face It" for its Nivea Men product line, starring actor Damon Wayans, Jr.…

Prankvertising: Are Outrageous Marketing Stunts Worth the Risks?

Liabilities galore

You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense…

Adweek's Top 10 Commercials of the Week: Feb. 8-15

Long-haired babies and short-haired kitties, tiny beers and giant noses

With the Super Bowl out of the way, advertisers who didn't have almost $4 million to blow can resume their previously scheduled programming. There were a bunch of visually striking spots…

Ad of the Day: Nivea

Why the brand ambushed innocent people and made them feel unbearable stress

It's not usually the role of advertising to make people experience extreme discomfort. But it works pretty well in this Nivea stunt from Germany—a clever if highly sadistic bit of…

Agency of the Year: Carat

Landing GM and Macy's catapults Carat into consideration as a major American media shop

A year ago, it would have been a bit of a stretch to declare Carat a U.S. media-buying powerhouse. But after the year Carat has just enjoyed, there’s no denying…

Will Nivea Lose Rihanna Over Racist Ad?

Singer signed major endorsement deal this spring

This week's outcry over Nivea for Men's racist "Re-Civilize Yourself" ad has led some to call for Rihanna to cancel her endorsement contract with the company. The 23-year-old, Barbados-born singer…

Nivea Apologizes for Wanting to 'Re-Civilize' Black Man

Draftfcb ad ran once, won't run again

Oh, those uncivilized black people—when will they get with the program? Perhaps they should try Nivea's grooming products! That's the message of the "Re-Civilize Yourself" Nivea ad above, as a…

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