Topic: Nivea
Beiersdorf, the 131-year-old German consumer-packaged goods firm, today is launching a branded comedy video series dubbed "Just Face It" for its Nivea Men product line, starring actor Damon Wayans, Jr.…
You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense…
With the Super Bowl out of the way, advertisers who didn't have almost $4 million to blow can resume their previously scheduled programming. There were a bunch of visually striking spots…
It's not usually the role of advertising to make people experience extreme discomfort. But it works pretty well in this Nivea stunt from Germany—a clever if highly sadistic bit of…
A year ago, it would have been a bit of a stretch to declare Carat a U.S. media-buying powerhouse. But after the year Carat has just enjoyed, there’s no denying…
This week's outcry over Nivea for Men's racist "Re-Civilize Yourself" ad has led some to call for Rihanna to cancel her endorsement contract with the company. The 23-year-old, Barbados-born singer…
Oh, those uncivilized black people—when will they get with the program? Perhaps they should try Nivea's grooming products! That's the message of the "Re-Civilize Yourself" Nivea ad above, as a…
