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Topic: Nissan

Real-Time Facebook and Twitter Ads App Debuts Shift turns posts and tweets into promos

Shift—previously known as GraphEffect—today is announcing its Media Manager application, which is designed to take Facebook posts and Twitter tweets (authored by the brand or consumers) and quickly turn them…

June 6, 2013, 8:00 AM EDT

March Madness All But Sold Out CBS, Turner eye another lucrative tournament

Unless you’re a starry-eyed Valpo alum with more school spirit than common sense, there’s a good chance your March Madness brackets remain relatively unscathed at this early juncture. And while…

March 21, 2013, 5:15 PM EDT

Datsun's Revival Won't Be a Nostaglia Play Brand is foreign to the countries it's entering next

Nostalgia won’t play a role in the marketing behind Datsun’s 2014 comeback. That’s because parent company Nissan hasn’t sold Datsuns before in the countries it will target first: India, Russia and…

March 11, 2013, 10:11 AM EDT

Show Me the Moneyball: March Madness Generates $1 Billion in Ad Sales Kantar Media study puts college hoops at the head of the class

Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut. According to a new report from Kantar…

March 6, 2013, 1:12 PM EST

Nissan Hopes Formula 1 Deal Takes Infiniti Beyond Will Nissan's nameplate get good marketing mileage?

Austin, Texas, had nothing in common with places like Valencia, Spain, or Sakir, Bahrain—at least until this past weekend, when the city played host to the 2012 Formula 1 races.…

November 19, 2012, 12:03 AM EST

Microsoft Gets 30 Brands to Run Windows 8 In-App Ads 20th Century Fox, Nissan running first campaigns

Microsoft may or may not be dropping upwards of $1 billion to promote its latest operating system Windows 8, and now the company’s announcing that 30 brands have agreed to…

November 1, 2012, 3:45 PM EDT

ESPN, Nissan Return to the Heisman House Gridiron greats huddle up for fall campaign

Robert Griffin III has an arm like a howitzer and can shoot the eyes off a potato bug at 40 paces. He also runs a 4.41 in the 40-yard dash,…

August 30, 2012, 5:21 PM EDT

Nissan Leaf Offers Free Taxi Rides on Twitter Tweet your destination and #6XCHEAPER

Nissan is tooting its own horn about recent AKQA-engineered promotions in London and Amsterdam that offered free taxi rides in Leaf electric vehicles in exchange for people tweeting their destination…

July 13, 2012, 9:47 AM EDT

Industry Reacts to GM’s Decision to Pull Facebook Ads Decision ignores relationship between paid and earned media, say experts

When Nissan debuts its newest Altima model next month, it will be the automotive brand’s biggest digital spend ever. And, yes, part of that spend will be allocated to running…

May 16, 2012, 4:48 PM EDT

Nissan Previews Big Year for Launches New ads continue 'Innovation for all' theme

Innovation is all the rage at Nissan, as the Japanese carmaker preps for one of its busiest model launch years ever in the U.S. Starting with the Altima, the company will…

March 22, 2012, 8:13 PM EDT

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