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Topic: Nissan

The Voice Inks Three-Season Sponsorship With Nissan Includes big mobile, social push

When NBC’s The Voice comes back on air Monday with new celebrity judges Pharrell Williams and Gwen Stefani, viewers can also expect to see lots of splashy ads for Nissan. The…

September 18, 2014, 5:21 PM EDT

How Nissan Beat Everyone With a Royal Baby Tweet in Just Seven Minutes It's worth listening to rumors

It was about as real-time as marketing gets. A mere seven minutes after the royal family's announcement Monday that the Duke and Duchess of Cambridge are expecting again, Nissan U.K.…

September 9, 2014, 11:21 AM EDT

Bret Michaels Is the Newest Endurance Test for Nissan's Commercial Vans in Viral Clip Glam rocker racks up 1.5 million views in a week

This fun clip of glam rocker and reality TV star Bret Michaels performing a high-octane take on the '80s ballad "Endless Love" as a paean to Nissan's commercial vans is…

August 5, 2014, 10:23 AM EDT

7 Agencies Chase Infiniti's Global Account Annual media spending totals $450 million

Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account. The meetings are taking place this week, with…

June 26, 2014, 4:58 PM EDT

Snapchat Video Chat Is Already on Brands' Agendas Millennial-focused marketers start to dig in to new feature

It was only yesterday that Snapchat introduced video chat, but millennial-minded brands are already drawing up plans to use it. Karmaloop, a 14-year-old e-commerce brand that brings in $200 million annually, has…

May 2, 2014, 4:16 PM EDT

Nissan's Self-Cleaning Car Goes Viral That’s one less chore for your kids to do

Car manufacturers constantly boast about their technological advances, but Nissan is saying it can give customers what they really want: Self-cleaning cars. Say goodbye to desperate "wash me" pleas written in…

April 30, 2014, 6:44 PM EDT

The Lazy Half of the Internet Is Now Obsessed With Nissan's 'Self-Cleaning Car' It's not an official paint option ... yet

Nissan has created the world’s first self-cleaning car prototype and introduced it with an eye-popping NeverWet-like viral spot. The car's coating isn't actually the well known hydrophobic spray owned by Rust-Oleum,…

April 29, 2014, 12:13 PM EDT

TBWA Names a New Creative Chief for L.A. Insider Stephen Butler succeeds John Norman

After first looking outside, TBWA\Chiat\Day has filled the top creative role in its Playa del Rey, Calif. office with insider Stephen Butler. The chief creative officer position had been vacant since…

April 28, 2014, 9:29 PM EDT

Carisa Bianchi Leaves TBWA After 24 Years Agency veteran's exit follows Laurie Coots' last year

Another veteran of TBWA is exiting the agency. Carisa Bianchi, who has worked at the shop for 24 years, most recently as president of its largest office in Playa del Rey,…

April 10, 2014, 5:25 PM EDT

Adobe-SAP Deal Brings Ads and CRM Together Still work to be done, analyst says

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients. Adobe serves names such as Hyatt, Comcast and Scottrade,…

March 25, 2014, 4:11 PM EDT

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