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Topic: Nissan

Top 10 Branded Videos: GoPro Shows It Doesn't Need Jaw-Dropping Footage to Create Buzz

These kooky owls are enough

It's well-known that GoPro's products market themselves, filming jaw-dropping footage around the world that online viewers can't seem to get enough of. But a new clip on this week's Adweek/VidIQ…

Six Automakers' Super Bowl Ads Claim Spots On Top 10 Branded Video Chart

Nissan and Fiat speed past competition

Despite the smaller-than-usual showing of automakers at this year's Super Bowl, six brands continue to rack up post- Big Game YouTube views on this week's Adweek/VidIQ top branded video chart. Nissan's…

7 YouTube Stars Help Tease Nissan's Return to the Super Bowl

Dads have more fun in these clips

Nissan has turned to YouTube stars to build buzz around its first Super Bowl appearance in 18 years. Seven YouTube stars, including Roman Atwood, Action Movie Kid, Dude Perfect and Jabbawockeez,…

Nissan Returns to the Super Bowl for the First Time in 18 Years

But some other automakers take the bench

After nearly 20 years on the bench, Nissan USA will run a 60-second spot during the 2015 Super Bowl. The Nashville-based company's last Super Bowl ad ran in 1997, but according…

#BreakTheInternet Day 2: More Brands Have Fun With an Even Nuder Kim Kardashian

Nissan wins most popular tweet

It's Break the Internet Day Two, and brands and Twitter users are still having fun with Kim Kardashian's nude cover photo for Paper magazine. In fact, the magazine, which featured…

Brands Try to #BreakTheInternet by Jumping on Kim Kardashian's Nude Cover Photo

Nissan, Southwest, IFC got back

Kim Kardashian's derrière was too much to resist today, as everyone including brands tried to break the Internet by commenting on her famously curvaceous backside. The star posed nude and…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Conversation and Celebration

From panels and launches to festivals, creative minds connected

From left, Perry Farrell, Lollapalooza founder; Lee Anderson, AM Only agent; Peter Shapiro, Brooklyn Bowl owner; Tom Poleman, president of programming, iHeartMedia; John Sykes, president of entertainment ventures, iHeartMedia; and…

UPDATED: Infiniti, at Last, Picks a New Global Lead Agency

Automaker spends $450 million in media annually

Infiniti, in a long-running review that lived up to its name, has selected Crispin Porter + Bogusky to lead its global creative efforts, the automaker has confirmed.  Crispin, a unit of…

7 Marketing Heavyweights Spill Huge Digital Stats

CMOs reveal data-driven insights

Big-name marketers have descended on Orlando this week at the ANA Masters of Marketing conference. So far, it's clear that digital has taken over with some intriguing results backed up…

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