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Topic: Nissan

Carisa Bianchi Leaves TBWA After 24 Years Agency veteran's exit follows Laurie Coots' last year

Another veteran of TBWA is exiting the agency. Carisa Bianchi, who has worked at the shop for 24 years, most recently as president of its largest office in Playa del Rey,…

April 10, 2014, 5:25 PM EDT

Adobe-SAP Deal Brings Ads and CRM Together Still work to be done, analyst says

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients. Adobe serves names such as Hyatt, Comcast and Scottrade,…

March 25, 2014, 4:11 PM EDT

Top 10 Auto Brands for Sprint Subscribers Infographic shows Toyota is winning this lead gen battle

Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages. And such…

March 25, 2014, 11:43 AM EDT

Startup TripleLift Looks to Marry Native and Programmatic Promises exchange for 'beautiful' native ads at scale

Two of the bigger macro trends in the online ad industry of late, programmatic buying and native advertising, don’t seem to have much in common—as one is about automation and…

February 11, 2014, 6:00 AM EST

TBWA Veteran Luis DeAnda Takes New Role in L.A. Office Becomes gm under president Carisa Bianchi

A leader on major accounts at TBWA, including Apple and Nissan, is taking on management responsibilities at the global shop's largest office. Luis DeAnda, who most recently was a global managing…

January 27, 2014, 10:23 AM EST

FTC Says 'No Way' to Nissan Frontier-Pushing Dune Buggy Ad Settlement should serve as a wake-up call to creative shops

"Man, no way, are you kidding?" That line of copy, uttered by a tank-topped dude in a Nissan Frontier ad, pretty much sums up the Federal Trade Commission's take on the…

January 23, 2014, 12:00 PM EST

Nissan Rogue Comes in Handy When You're Battling a Marauding Band of Evil Snowmen Cold-blooded killers

Next time you're caught driving in a winter storm, Nissan Canada wants you to be grateful you're only dealing with the natural elements and not a supernatural mob of malicious…

January 17, 2014, 2:07 PM EST

Nissan Delivers a Versa Note to One Lucky Buyer in an Enormous Amazon Box Reddit blows automaker's cover

When Nissan offered to sell its Versa Note on Amazon last fall, it promised to ship the cars to three lucky buyers in actual Amazon boxes. Well, this weekend it…

January 8, 2014, 9:46 AM EST

This Homemade Ad for a '96 Maxima Was So Incredible, Nissan Bought the Car From the Guy Automaker also donated to his favorite charity

When it comes to unloading an old clunker, Luke Aker knows how to kick it into a higher gear. The Orlando, Fla., filmmaker's subversively funny campaign to sell his 17-year-old Nissan…

December 19, 2013, 10:09 AM EST

Infiniti Launches Global Creative Review Incumbent TBWA is defending

Nissan is reviewing global creative responsibilities for its luxury Infiniti brand, an Infiniti representative has confirmed. Worldwide media spending on the brand was not immediately available. In the U.S. alone last…

December 6, 2013, 5:57 PM EST

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