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Topic: Nintendo

The Most Engaging Brand Content of 2016, Month by Month

29 social marketing moves that really worked

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but…

This Week's Must-Haves: Nintendo's New NES Is a Total '80s Throwback

Plus, plenty of holiday gifts for the dapper gent

This week, the Adweek staff is highlighting Nintendo's new (and improved) NES system, Timex's subtly smart watch, Stubbs & Wootton's snarky slippers and more fun holiday gifts. Take a look!

Infographic: Pokemon Go Could Be What Farmville Never Was—Successful

Here's how brands can catch ‘em all

It hasn't even been around for a full month and Pokemon Go has already changed the way marketers and advertisers are thinking about young consumers. The augmented reality (AR) mobile…

In Less Than a Week, Pokémon Go Has More Than 6 Million Mentions on Twitter

And brands are getting in on the chatter

Nintendo's surprise hit Pokémon Go mobile app is going gangbusters, increasing the gaming company's value by $7 billion. The location-based game, which came out Thursday, uses augmented reality to place Pokémon…

This Week's Must-Haves: a Case That Turns Your iPhone Into an Underwater Camera

Plus, Vans' new Nike collab and an easy Wi-Fi upgrade

This week, the Adweek staff is highlighting a waterproof iPhone camera case, Nintendo-inspired kicks, a Bluetooth-enabled lock and more. Take a look!

Fine Bros. Discover Kids Don't Like Game Boys Anymore

Old school device doesn't cut it with today's crowd

There was a time that having a Game Boy meant you owned the coolest toy on the market. Today's kids, however, don't think it's worth writing home about. Fine Brothers Entertainment…

The 10 Best Brand Channels on YouTube

Go Pro No. 1, followed by Six Pack Shortcuts

YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest…

Check Out the Top 10 Brands on Tumblr

Disney and Facebook generate lots of buzz

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a…

Nintendo Adds Deutsch L.A. to Its Roster

Primary focus will be digital marketing

Deutsch LA has filled the hole where Sony PlayStation used to be. The Interpublic Group shop has joined Nintendo’s roster of creative agencies after a review, the company has confirmed. Principally,…

8 Types of Real-Time Marketing, and the Brands That Got It Right

Being great in the moment

Like Mother Goose's girl with the curl on her forehead, real-time marketing can be very, very good—but when it is bad, it is horrid. "Just because you can doesn't mean you…

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