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Topic: Nike

Apple Hires Former Nike Exec to Expand Its Social Media

Musa Tariq goes to work for CEO Tim Cook

Apple surprised the marketing world five months ago when it launched a Tumblr account, its first social media presence. Up until that point, the brand seemed adverse to social. But now…

Nike Packages Ultra-Flexible Sneakers in a Tiny Shoebox 1/3 of the Regular Size

Cute, and not bad for the planet either

Here's a lovely little packaging idea from Nike, and we do mean little. The Nike Free 5.0 is one of the most flexible sneakers ever made. And that's clear right from…

Can Brands Ride the Next Wave of Fitness Apps and Wearables?

Data reups branded health investments

A new set of investments from big-name brands Nike, The North Face and Tory Burch are bringing some much-needed utility and appeal to mobile apps that keep them afloat. Once considered…

Adweek's Top 5 Commercials of the Week: July 11-18

Some people dance naked, while others are fast asleep. Vote for your favorite

Sports are a major theme of this week's roundup of the best ads, as Samsung propels fútbol into a dystopian future, ESPN uses plucky '70s walk-on Daniel "Rudy" Ruettiger to spark…

Nike Boosts Brazil's Morale After World Cup by Looking Ahead to the Olympics

'Tomorrow Starts Now'

Nike doesn't want Brazil to linger on its loss in the World Cup. Instead, the brand's new ad is aimed at pumping up the passionate nation of sports fans for…

Check Out Airbnb's New Logo That Has the Internet Talking

Goes for aspirational feel

Airbnb, which facilitates brief home rentals in 190 countries, has unveiled a new logo and site redesign this afternoon as the brand wants to achieve more of a global appeal. To…

Amazon Has the Best Consumer Perception of Any Brand

Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

6 Brands That Saw Huge Digital Lifts During World Cup

Adidas, Visa and Listerine spill fútbol-generated stats

While mobile, social media and video were new territory to large companies during South Africa’s 2010 World Cup, four years later, digital played a major role in brands’ tournament-themed campaigns.…

Ad of the Day: Proud New Yorkers (and a Few Other Familiar Faces) Tip Their Hats to Derek Jeter

Jordan Brand's round of respect for a retiring legend

Respect. That’s what Derek Jeter of the New York Yankees is about. Everyone from Tiger Woods and Michael Jordan to Yankee haters tip their caps to Jeter in an epic…

Is Tim Howard the Perfect Brand Partner?

World Cup phenom already has deals with Nike, McDonald's—more on the way?

Following his gutsy performance for Team USA in the FIFA World Cup, goalkeeper Tim Howard is preparing for a big score. The 35-year-old American, who also plays for Everton in England,…

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