Nike | Adweek Nike | Adweek
Advertisement

Topic: Nike

YouTube's 10 Most-Watched Ads in August Nike, NBC Sports are the big movers in a quiet month

August was a sleepy month for commercials on YouTube, with only five videos posted during the month able to break the 1 million view mark—and two of those just barely. The…

September 6, 2013, 11:07 AM EDT

Argentine Soccer Star Deletes His 92,000 Twitter Followers for Nike Campaign Playing every game like it's his first

Here's a nice little Twitter activation from Nike and BBDO Argentina. The marketer had Burrito "The Mule" Martinez, star forward for the Boca Juniors soccer team, wipe out all of…

August 23, 2013, 1:06 PM EDT

Adweek's Top 10 Commercials of the Week Coke gets moving, Pepsi MAX gets Barry Sanders, and Nike gets more mileage out of 'Just do it'

In this new spot for Heinz Beanz, little brother Charlie may be infuriating in his inability to keep up and his knack for toy destruction, but older brother Tom still…

August 23, 2013, 8:47 AM EDT

Ad of the Day: Nike Tests Your Limits as It Redefines 'Just Do It' at 25 Bradley Cooper voices grand new spot

Kids, try this at home! Run a marathon! Punch a professional MMA fighter! Humiliate the local street-basketball star! Ride an electric bull in the back of a moving pickup truck!…

August 21, 2013, 1:22 PM EDT

Digital Agency Swift Buys PR Shop Saeger Media Group Drops "Collective" from name

Portland, Oregon-based digital creative agency Swift Collective has acquired Los Angeles-based public relations agency Saeger Media Group for an undisclosed sum. The combined company, announced Monday, will operate under the name…

August 19, 2013, 7:00 AM EDT

Global Ad Buys Might Finally Become a Reality Marketing across borders

When the holding companies Publicis and Omnicom announced last month they were joining forces to form the world’s largest ad agency group, they called it “a new company for a…

August 18, 2013, 10:26 PM EDT

Twitter Promoted Trends Typically Cost Less in Latin America $200K price tag not usually applied, per IMS

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a…

August 13, 2013, 11:07 AM EDT

Adidas Makes Gains Among Black Consumers, L'Oréal Lags Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

July 26, 2013, 7:17 AM EDT

Pair of Ad Women Take a Stand Against Nike Over Sneaker Designs Demand men's shoes for women

Emily Hodgson and Emilie Riis, staffers at London ad agency 18 Feet & Rising, have harnessed the awesome global power of the Internet for its ultimate purpose—pestering Nike. They've created…

July 24, 2013, 9:26 AM EDT

TBWA\Chiat\Day Names Top Strategist Nick Barham comes from Wieden + Kennedy

TBWA\Chiat\Day has reached into Wieden + Kennedy to find a new strategy chief for its office in Playa del Rey, Calif. Nick Barham most recently was global director of W+K Tomorrow,…

July 10, 2013, 11:02 AM EDT

Advertisement