Advertisement

Topic: Nike

How Carhartt Found Its Groove With Fixers and Hipsters

Brand's top marketer on going from boots to beer

Tony Ambroza and the Maker Movement arrived at the Dearborn, Mich., offices of Carhartt about the same time four years ago. With stints at Nike and Under Armour under his…

Despite Season-Ending Injury, Giants Star Victor Cruz Scores Global Ad Campaign for Gap Factory

Brand stands by its man

Being sidelined by a dramatic injury isn't stopping New York Giants star Victor Cruz, who has landed a global endorsement deal with Gap Factory. Cruz will serve as a “global ambassador”…

34 Places Where You Can Start Using Your iPhone to Buy Stuff

McDonald's, Macy's, Disney World accept Apple Pay

So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list…

Converse Goes to Court to Challenge Chuck Taylor Look-Alikes

But experts say it's tough to prove infringements in design

Converse has filed 22 separate lawsuits in U.S. District Court that accuse 31 companies of infringing on its classic Chuck Taylor All Star design. In addition, the brand has complained to…

This Agency’s Entire Business Is Shipping Containers

Boxman Studios takes marketing outside of the box

Specs Who CEO David Campbell What Marketing experience developer Where Charlotte, N.C. When the subprime mortgage crisis of 2007 and resultant financial woes sent the country hurtling into recession, Boxman Studios CEO David…

Is Instagram Becoming a TV Substitute Like YouTube?

Its young users love social clips cut from the tube

For the past several weeks, Ellen's top-performing Instagram video has regularly blown other TV marketers out of the water when it comes to likes and shares. And in this edition of…

Will Bad Boy Michael Phelps Lose His Lucrative Brand Sponsors?

Olympian’s second DUI may prompt brands to scatter

Olympic champion swimmer Michael Phelps is taking a break from the pool to enter a “program” to ostensibly deal with a DUI conviction—his second. The gold medalist took to Twitter…

This Agency Is Trying to Raise Millennials' Blood Pressure

160over90 brings a human element to its marketing

Specs Who Principals Shannon Slusher (l.), CEO, and Darryl Cilli, CCO What Agency focused on sports, lifestyle and higher-education projects Where Philadelphia When 160over90’s founders opened their shop in 2001, they knew right away…

Why Led Zeppelin, Billy Joel and Dylan Now Readily Sell Their Songs to Brands

Easy money, new audience appeal to classic rockers

When Led Zeppelin licensed “Rock and Roll” to Cadillac for its “Break Through” spot in 2002, it was a huge coup for the carmaker, as the band had never let…

Y&R Finds New Top Planner at R/GA

Dick de Lange has worked on Samsung, Nike, State Farm

Young & Rubicam has reached into a leading digital shop to fill a top strategic role in New York. Dick de Lange, a group strategy director at R/GA who most recently…

Advertisement