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Topic: Nike

Wieden + Kennedy Finds Its First Ads Ever, Made for Nike, on Dusty Old Tapes Client's first national broadcast work had been lost for decades

Nike running: So easy, a caveman can do it? Wieden + Kennedy made quite the discovery earlier this month. The agency says it's "pretty damn pumped" to have finally found the…

March 25, 2014, 11:25 AM EDT

The Winner of March Madness? Nike in a Rout 43 of the 68 tournament teams sport the swoosh

While it’s anyone’s guess as to which team will cut down the nets in AT&T Stadium on April 7, the consensus favorite on the apparel front is Nike. Last season, Nike…

March 17, 2014, 6:35 AM EDT

Kobe Bryant Handcrafts Pianos and Sneakers in Ad That Makes Lionel Richie Cry Nike and Foot Locker's latest

Kobe Bryant doesn't just play pianos. He makes them. Or so it would appear from the opening scenes of this new ad from Wieden + Kennedy pitching "The Kobe Piano," from…

March 12, 2014, 11:57 AM EDT

Apparel Brands Are Gearing Up in the Hopes of a Cold, Snowy Super Bowl When bad weather generates buzz

The media have already made much of the fact that Super Bowl XLVIII will be the first in game history to be played outdoors in a cold-weather city (specifically, in…

January 27, 2014, 9:31 PM EST

Poll: Who Is the Best Super Bowl-Winning QB Brand Endorser Ever? Vote for your favorite

According to marketing firm Steiner Sports, there are seven Super Bowl-winning quarterbacks that—out of the few dozen in history—stand out as brand endorsers. Check out the list below, including each…

January 24, 2014, 2:31 PM EST

Wearable Tech, From Head to Toe We're way past Google Glass at this point

In the near future, tech will be wearable and marketable. Indeed, the most forward-thinking brands already see opportunities to integrate with the new mobile computing chips in glasses, watches and…

January 5, 2014, 8:47 PM EST

Wieden Media Leader Tom Winner Retires Key lieutenant Patrick Mauro succeeds him

After more than 18 years at Wieden + Kennedy, Tom Winner is calling it a day. Winner, the longtime U.S. director of media buying for the full-service shop, is retiring and…

December 10, 2013, 3:43 PM EST

The 10 Best Ads of 2013 The year's greatest triumphs in concept and craft

It was a year for thinking big, and spreading the wealth. Advertisers continued to move well beyond the 30-, 60- and even 90-second spot in 2013, as two of our…

December 9, 2013, 10:10 PM EST

Chris Paul's Jordan Sneakers Now Available in Twin Brother Cliff's Favorite Design: Argyle State Farm extends ad story into product design

A year ago, State Farm released a wonderful commercial from agency Translation suggesting NBA star Chris Paul had a twin brother, Cliff, who happened to be a State Farm agent—because…

November 26, 2013, 1:43 PM EST

This Shop Is Creating Films for Google Glass Decon’s focus on content creation attracts both brands and media

Specs Who Partners, from left: Sacha Jenkins, svp of culture and entertainment; Peter Bittenbender, co-founder and CEO; Alma Geddy-Romero, vp of development; Misha Louy, executive producer; and Jason Goldwatch, co-founder, director,…

November 20, 2013, 10:33 PM EST

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