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Topic: Nike

Ray Rice's Last Sponsor, Nike, Has Dropped Him

No brand is standing by disgraced NFL player

Nike, who was former Baltimore Ravens running back Ray Rice's last official sponsor, confirmed today that the athlete is no longer on its roster. The company follows a slew of brands…

Instagram Users Like NASA’s Worldly View

Time lapse video shows the Earth turning from space

NASA's Earth-to-audience message on its Instagram page is leading governmental agency efforts to reach online viewers this week. The aeronautics and aerospace research group's time lapse video of our planet was…

Nike’s Soccer Endorsements Pay Off With Viral Videos

Watch an animated Ronaldo score

Nike continues to push its hefty endorsements of Neymar da Silva Santos Júnior and Cristiano Ronaldo after this summer’s rousing World Cup. Two new spots featuring the soccer stars hit gold on…

Nike and AKQA Create an LED Basketball Court to Help Kids Learn Kobe's Moves

Visual display fueled brand's search for Chinese talent

Global design firm AKQA and ubiquitous shoe manufacturer Nike have collaborated on a full-size LED basketball court for Nike Rise, a program designed to train Chinese youth based on the…

Apple Beats Bud, Nike and GE to Win the 2014 Emmy for Best Commercial

'Misunderstood' takes coveted prize

Apple has had its ups and downs in advertising lately. But one recent unqualified creative success—last year's much-loved "Misunderstood" holiday spot—waltzed off with the 2014 Emmy Award for best commercial…

Adidas Vows to Outsprint Nike in Ad Race

German sportswear maker spending millions

Adidas is vowing to overtake archrival Nike to win the No. 1 spot in the sportswear world by spending millions of euros on an ad campaign set to launch next…

Would You Tweet for These Flip-Flops?

Old Navy, Nike, Westin Hotels dole out freebies for social chatter

Are street-based vending machines key to taking social commerce mainstream? Recent campaigns from Old Navy, Westin Hotels and Nike would suggest so, but some analysts argue that this sort of…

Nike Salutes Paul George in Powerful Ad a Week After His Horrific Injury

'The best is next,' says W+K

Nike has a habit of picking its players up—with tribute ads—after major injuries. The brand did so with Kobe Bryant in 2013, and it has now released the inspiring ad…

Apple Hires Former Nike Exec to Expand Its Social Media

Musa Tariq goes to work for CEO Tim Cook

Apple surprised the marketing world five months ago when it launched a Tumblr account, its first social media presence. Up until that point, the brand seemed adverse to social. But now…

Nike Packages Ultra-Flexible Sneakers in a Tiny Shoebox 1/3 of the Regular Size

Cute, and not bad for the planet either

Here's a lovely little packaging idea from Nike, and we do mean little. The Nike Free 5.0 is one of the most flexible sneakers ever made. And that's clear right from…

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