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Topic: Nike

TBWA\Chiat\Day Names Top Strategist Nick Barham comes from Wieden + Kennedy

TBWA\Chiat\Day has reached into Wieden + Kennedy to find a new strategy chief for its office in Playa del Rey, Calif. Nick Barham most recently was global director of W+K Tomorrow,…

July 10, 2013, 11:02 AM EDT

YouTube's 10 Most-Watched Ads in June Samsung powers this month's list with help from Usher and Jay-Z

Samsung has innovative cross-promotions with musicians down cold. Separate divisions of the company—Samsung Televisions and Samsung Mobile—had the two biggest hits on YouTube and Adweek's Ads Leaderboard for June, ranking the…

July 8, 2013, 12:13 PM EDT

Happy 25th Birthday to Nike's 'Just Do It,' the Last Great Advertising Slogan W+K celebrates a milestone

Nike's "Just do it" slogan, unveiled 25 years ago this month by Wieden + Kennedy, might be the last great tagline in advertising history. Yes, other notables have come since—among them,…

July 2, 2013, 11:22 AM EDT

Nike Gives Kevin Durant a Second Chance at Being Drafted First Only Anton Barrels stands in his way

"He can't ball, he just tall." With smack talk on his sneering lips, 5-foot-9 forward Anton Barrels makes his commercial debut in this Nike Basketball spot from Wieden + Kennedy,…

June 28, 2013, 9:04 AM EDT

Ad of the Day: Nike W+K lets you leave NBA champion LeBron James a message on his answering machine

Not long ago, many people would have loved to have a direct line to LeBron James's answering machine—to leave him a nasty message, or 10. Times have changed, to the point…

June 25, 2013, 1:21 PM EDT

Nike Sharing Its New FuelBand Data With Marketers Fitness tracker toes the line between 'awesome' and 'creepy'

Nike hopes to become a vanguard of intimate, sensor-based advertising with the help of its activity-monitoring device, the Nike+ FuelBand. Along with other gadgets in its Nike+ network—including iOS and Android…

June 21, 2013, 11:47 AM EDT

Brands Are Already Using Instagram Videos and Planning for More Stoked marketers quickly whip up 15-second ideas

Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smartphone users act like stylistic photographers—social media creatives are licking…

June 20, 2013, 4:19 PM EDT

No, Seriously, Golf Is a Real Sport, Says Nike's New Tiger Woods Ad At least one golfer is in great shape, anyway

Tiger Woods's latest chapter in his blood oath to Nike is this ad from Wieden + Kennedy in which the golfer is compared to a track-and-field competitor, a boxer, a…

June 11, 2013, 2:31 PM EDT

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