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Topic: Nike

Mustang Instead of a DeLorean? Swatch Hoverboards? Back to the Future's Rejected Brand Tie-Ins

Tales from co-screenwriter Bob Gale

Now that we've reached Oct. 21, 2015—or Back to the Future Day—the brands featured in the 1989 film have been capitalizing on the film's nostalgia with campaigns showcasing their original…

USA Today Will Make Back to the Future II's Fictional News a Reality (Sort Of)

Fake cover will wrap real newspaper

Joining brands like Pepsi, Toyota and Nike, USA Today is the latest brand prominently featured in Back to the Future II to make a fictionalized product from the movie a reality. On…

This Global Brand Marketer's Winning Intensity Has Helped Multiply Under Armour's Success

Adweek's 2015 Brand Genius winner for apparel

While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton…

Why Adidas's Samba Design Is Still Kicking It After 65 Years

The sneaker with three stripes and 35 million fans

Six years ago, a little-known U.K. film called Awaydays took a nostalgic walk back to the Thatcher-era world of "the casuals," a pack of working-class English adolescents who smoked, drank,…

10 Dream Jobs for Creatives and How the People Who Have Them Got Them

From working Snickers at BBDO to Dove with Ogilvy

A career in advertising can be a notorious slog, especially at the beginning. Working grueling hours on dog's-breakfast accounts, watching 99 percent of your ideas—often the best ones—die on the vine,…

Nike Salutes the Last-Place Marathon Finisher in Ad That's Like a Sequel to 'Jogger'

Same director and backward tracking shot

Nike has assembled the same creative partners behind the famous 2012 "Jogger" spot—ad agency Wieden + Kennedy and Park Pictures director Lance Acord—for its latest running ad, which makes a…

Nike Recreated the Toga Party From Animal House With Famous University of Oregon Alumni

Otis Day and the Knights showed up, too

This one goes out to all the Ducks fans—but all you really need to appreciate it is to have liked the movie Animal House. Nike celebrates its deep ties to the…

The Year's 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell

See why these brands made the cut

The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably…

Nike's New Ad Discourages Budding Athletes, Who Won't Make It Anyway

Just don't do it?

Nike Korea's new "Just do it" campaign kicks off with "Play Loud," a 90-second short film by Wieden + Kennedy Tokyo. Like past Nike works, it promotes team sports as…

These Are the Top 6 Trends Shaping Video Content Today

Brands should take a cue from Nike, Target and Dove

Recognizing there is life after the :30, brands earlier this year began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the…

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