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Topic: Nike

Here Are Some Advertising Slogans. Do You Remember the Brands? [Video] We test people in Times Square

What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? To find…

June 25, 2014, 3:33 PM EDT

Fans Still Cheering for World Cup Branded Videos No matter what you call it, everyone has football/soccer fever

With the World Cup in full swing, fans can't get enough of soccer-themed content. Nike's The Last Game ad—which features animated versions of Portugal's Cristiano Ronaldo, Brazil's Neymar da Silva Santos…

June 20, 2014, 5:00 PM EDT

Facebook Auto-Play Video Is Running on Brand Pages Could ramp up branded video on the social platform

Brand marketers, you may soon be able to run auto-play videos on your Facebook page without buying an ad. Some of your peers already are. Facebook is testing a feature that…

June 16, 2014, 3:24 PM EDT

Ad of the Day: Nike's 5-Minute Animated World Cup Film Has Humans Everywhere Cheering Attack of the clones

Last week we wondered if another marketer had managed to out-Nike Nike with a flashy short film around the World Cup. Nike probably didn't care, though, as it was busy…

June 9, 2014, 1:47 PM EDT

Which World Cup Sponsors Are Resonating With Fans? Omnicom breaks down the social love

As the World Cup quickly approaches, brands are pouring millions into showing the world that they love and understand soccer that much more than their competitors. But are fans listening,…

June 9, 2014, 8:25 AM EDT

World Cup Mania Takes Over Top 10 Branded Videos Adidas, Samsung, Visa all top the VidIQ chart

With less than a week to go until the World Cup, seven of the top 10 branded videos plug soccer-themed spots this week. Adidas claimed the No. 1 spot this week…

June 6, 2014, 4:33 PM EDT

Nike Inches in on Adidas’ World Cup Social Turf Still time to win the chatter game

Nike is not a sponsor of next week’s coveted World Cup, but exclusive data from Globe Runner reveals that the brand is catching up to Adidas’ official stake via social…

June 2, 2014, 2:57 PM EDT

Google Beats Apple in List of World’s Most Valuable Brands Brand value highlights tech sector growth

Google, Apple, IBM and Microsoft are the companies that rank the highest in terms of brand value, according to a new study commissioned by WPP and conducted by Millward Brown.…

May 20, 2014, 7:00 PM EDT

Nike FuelBand and Other Health Wearables Have Branding Issues Data suggest the niche hasn't created enough awareness

If you want to figure out why Nike might be giving up on marketing FuelBand, its wellness tech product that joggers wear on their wrist, numbers from iModerate could provide…

May 16, 2014, 12:58 PM EDT

NBA Fashion Is Ruling Instagram Video Tops brand charts for the second consecutive week

It’s partly due to excitement currently generated by the National Basketall Association playoffs, but the pro hoops brand has been killing it on Instagram video. For the second consecutive week,…

May 9, 2014, 3:52 PM EDT

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