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Topic: Nike

Reebok Is Quietly Emerging as a Challenger Brand to Contend With

Athletic company is leveraging 'tough fitness' movement to boost sales

For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be…

Here's How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies

Data showed interest in winners lasts just 15 minutes

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards. Google said…

Big Brands' Dedication to Instagram Video Pays Off With Follower Lifts

Nike and Victoria's Secret are killing it

The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: Starbucks, Victoria's Secret, Nike, GoPro and the National Basketball Association. Those names also appear in…

It's 2015. And Yes, It Looks Like We'll Finally Get the Nike MAGs From Back to the Future II

With power laces!

A week into 2015, Nike says yes, it is hard at work on the self-lacing shoes that were introduced in 1989's Back to the Future II—arguably the best movie in…

Here Are the Brands Whose Follower Counts Were Hit Hardest in Instagram's Spam Purge

Nike, Forever 21 and Ellen lose fake fans by the hundred thousand

The great Instagram purge of the past 24 hours hit Justin Bieber hardest—3.5 million lost followers—but some of social media's biggest brands felt the sting of loss, too. National Geographic, Nike, Adidas…

These Are the Top 10 Brands That Nailed Social Video in 2014

World Cup advertisers dominate the list

Activia, Samsung, Nike and Coca-Cola are among the brands that created this year's best social and viral videos, according to new data from Unruly Media. Unsurprisingly, this year's chart is dominated…

Ad of the Day: Nike Warms Up to the Cold in Its 'Choose Your Winter' Campaign

Chris O'Dowd has your weather

Winter is here, people. And unless you're a baseball player passed out somewhere in the Caribbean sun, you're going to have to deal with it. Or rather, enjoy it. Wieden + Kennedy's…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Check Out This Week's 10 Must-See Digital Marketing Stats

Michael Jordan, LeBron and Instagram's data reach rarified air

Here are this week's 10 most intriguing statistics from the digital marketing world, including a trio of basketball-driven data points as the NBA season is upon us. Check them out…

And Here Is Nike's Grand, Gritty Salute to LeBron James and His Return to Cleveland

The homecoming ads continue

LeBron James can go home again. And again. And again. The NBA star's return to Cleveland from Miami was always going to be fodder for numerous ad campaigns. And indeed, we've…

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