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Topic: Nike

Nike Tells Greek Athletes to 'Just Do It' Amid Crumbling Ruins of Country's Olympic Venues

Sporting message of defiance during the financial crisis

Nike is weighing in on the Greek economic crisis with a haunting new ad featuring four competitive athletes from the debt-stricken country.  It's a visually arresting piece, set in desolate venues…

Kobe Bryant Is a Maestro to the End in Nike's Quirky Musical Sendoff 'The Conductor'

W+K spot balances comedy and respect

Advertisers have been saying goodbye to Kobe Byrant, who plays his final NBA game on Wednesday night, with either comedy or drama. But Nike, which has always prided itself at balancing…

Nike Stars Line Up to Send Their Love (and a Bit of Hate) to Kobe Bryant on His Last Day

But fans get the final word in digital

Love and hate is Nike's big theme around the retirement of Kobe Bryant, who will play his 1,346th and final NBA game on Wednesday night. We saw this last week…

Nike Just Made This Remarkable Farewell Ad to Kobe Bryant in China, Where He's Revered

The retiring star even helped with the script

Love him or hate him, Kobe Bryant is a legend. In China, they mostly love him—he's made a concerted effort, with Nike, to reach out to his Chinese fans over the…

Rory McIlroy Gets Serious in His Most Intense Nike Golf Commercial Yet

No pain, no gain

Rory McIlroy keeps a grueling schedule, but he likes it. The pro golfer stars in a new ad for Nike, from Wieden + Kennedy Portland, as he gears up in real…

Say Hello to Biketown, Nike's Incredibly Cool Bike-Share Program for Portland, Ore.

Sexier than your busted Huffy

Nike, which has been based in the Portland, Ore., area for the last 40 years, just gifted the hipster-chic city with Biketown, a sleek and super-recognizable take on city bikes.  In…

Nike Athletes Dropped Some Insane Product on Fans in San Francisco Last Weekend

A Super Bowl treat for Nike+ members

While many advertisers were shelling out millions of dollars for TV slots on the Super Bowl broadcast last Sunday, Nike was on the ground in San Francisco getting much more…

Russell Westbrook Gets the Best Hype Man Ever in Bravado-Packed Jordan Ad

W+K imagines the NBA star's pre-game monologue

The new Air Jordan XXX sneakers on Russell Westbrook's feet might actually be spaceships, a new commercial suggests—so everyone should probably get out of his way.  The Oklahoma City Thunder point…

Nike Welcomes Winter With Epic, Star-Studded, Two-Minute 'Snow Day' Commercial

More than 20 athletes brave the cold in style

After last year's brutal weather, folks in the Boston area might not be screaming "Snow day!" quite as exuberantly upon the arrival of this winter's first big storm. But New…

Nike Salutes the Last-Place Marathon Finisher in Ad That's Like a Sequel to 'Jogger'

Same director and backward tracking shot

Nike has assembled the same creative partners behind the famous 2012 "Jogger" spot—ad agency Wieden + Kennedy and Park Pictures director Lance Acord—for its latest running ad, which makes a…

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