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Topic: Nike

NBA Fashion Is Ruling Instagram Video

Tops brand charts for the second consecutive week

It’s partly due to excitement currently generated by the National Basketall Association playoffs, but the pro hoops brand has been killing it on Instagram video. For the second consecutive week,…

Wieden + Kennedy Finds Its First Ads Ever, Made for Nike, on Dusty Old Tapes

Client's first national broadcast work had been lost for decades

Nike running: So easy, a caveman can do it? Wieden + Kennedy made quite the discovery earlier this month. The agency says it's "pretty damn pumped" to have finally found the…

Kobe Bryant Handcrafts Pianos and Sneakers in Ad That Makes Lionel Richie Cry

Nike and Foot Locker's latest

Kobe Bryant doesn't just play pianos. He makes them. Or so it would appear from the opening scenes of this new ad from Wieden + Kennedy pitching "The Kobe Piano," from…

Chris Paul's Jordan Sneakers Now Available in Twin Brother Cliff's Favorite Design: Argyle

State Farm extends ad story into product design

A year ago, State Farm released a wonderful commercial from agency Translation suggesting NBA star Chris Paul had a twin brother, Cliff, who happened to be a State Farm agent—because…

Heartfelt LeBron Spot for Samsung Mobile Explodes on YouTube

NBA stars drive branded content surge

People seem to be over The Decision. LeBron James' poorly thought-out free agency show seems like it was 20 years ago, at least in terms of James Q score and…

LeBron James Trains With All of Miami in His Latest Nike Ad

But a few things are off limits

All of Miami, or so it would seem, follows LeBron James around as he bikes, jogs, swims and plays pickup basketball in "Training Day," a new Nike spot from Wieden…

Argentine Soccer Star Deletes His 92,000 Twitter Followers for Nike Campaign

Playing every game like it's his first

Here's a nice little Twitter activation from Nike and BBDO Argentina. The marketer had Burrito "The Mule" Martinez, star forward for the Boca Juniors soccer team, wipe out all of…

Pair of Ad Women Take a Stand Against Nike Over Sneaker Designs

Demand men's shoes for women

Emily Hodgson and Emilie Riis, staffers at London ad agency 18 Feet & Rising, have harnessed the awesome global power of the Internet for its ultimate purpose—pestering Nike. They've created…

Happy 25th Birthday to Nike's 'Just Do It,' the Last Great Advertising Slogan

W+K celebrates a milestone

Nike's "Just do it" slogan, unveiled 25 years ago this month by Wieden + Kennedy, might be the last great tagline in advertising history. Yes, other notables have come since—among them,…

Nike Gives Kevin Durant a Second Chance at Being Drafted First

Only Anton Barrels stands in his way

"He can't ball, he just tall." With smack talk on his sneering lips, 5-foot-9 forward Anton Barrels makes his commercial debut in this Nike Basketball spot from Wieden + Kennedy,…

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