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Topic: Nike

Happy 25th Birthday to Nike's 'Just Do It,' the Last Great Advertising Slogan W+K celebrates a milestone

Nike's "Just do it" slogan, unveiled 25 years ago this month by Wieden + Kennedy, might be the last great tagline in advertising history. Yes, other notables have come since—among them,…

July 2, 2013, 11:22 AM EDT

Nike Gives Kevin Durant a Second Chance at Being Drafted First Only Anton Barrels stands in his way

"He can't ball, he just tall." With smack talk on his sneering lips, 5-foot-9 forward Anton Barrels makes his commercial debut in this Nike Basketball spot from Wieden + Kennedy,…

June 28, 2013, 9:04 AM EDT

No, Seriously, Golf Is a Real Sport, Says Nike's New Tiger Woods Ad At least one golfer is in great shape, anyway

Tiger Woods's latest chapter in his blood oath to Nike is this ad from Wieden + Kennedy in which the golfer is compared to a track-and-field competitor, a boxer, a…

June 11, 2013, 2:31 PM EDT

Nathan Sorrell, Overweight Jogger From Famous Nike Ad, Loses 32 Pounds Ohio teenager is halfway to his goal

Nathan Sorrell, the heavy kid from Nike's infamous "Jogger" ad by Wieden + Kennedy, has lost 32 pounds since last summer—and plans to lose 30 more. The London, Ohio, native,…

April 26, 2013, 2:37 PM EDT

Nike Honors and Challenges Kobe Bryant in Inspirational New Ad Laker says the surprise 'touched me beyond words'

Nike placed this ad in Sunday's Los Angeles Times (and in social media), honoring Kobe Bryant following his season-ending injury. It's classic Nike—simple, rhythmic, inspirational. It's also sly. It reads…

April 22, 2013, 2:21 PM EDT

Lance Armstrong and Oscar Pistorius Get (Fake) Tiger Woods-Style Nike 'Winning' Ads Isn't winning awesome?

Does winning take care of everything? Perhaps for Tiger Woods. Probably not for some other athletes who've been on Nike's payroll. Here are some nicely done spoofs of the much-discussed…

March 28, 2013, 11:50 AM EDT

Nike's New Tiger Woods Ad Says More About Us Than Him Yet another twist in the kind of narrative we crave

Now that Tiger Woods has regained the top ranking on the pro golf tour, Nike is celebrating its star endorser's comeback with an online ad emblazoned with one of Woods's…

March 27, 2013, 9:16 AM EDT

Oscar Pistorius Ad by Nike Not Looking Quite as Awesome Today Gun metaphor is one of several

Gun metaphors are probably never a good idea in sports marketing. But Nike is feeling the sting more than most today, having produced this ad in 2011 with Oscar Pistorius—who…

February 14, 2013, 12:54 PM EST

Rory McIlroy and Tiger Woods Trade Shots for Nike Golf W+K spot echoes other sports-rivalry ads

Rory McIlroy made headlines this week by signing an endorsement deal with Nike worth a gazillion bucks (or at least $20 million a year for five years, possibly more). The…

January 16, 2013, 9:14 AM EST

Nike Scores With New Ad as Fans Declare, 'Hockey Is Ours' Defiance in face of NHL lockout

Hockey die-hards should be stirred by this Nike spot that captures fans' passion for the game and, by implication, their displeasure with the ongoing NHL lockout. The company and its…

January 2, 2013, 11:14 AM EST