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Topic: Nike

Heartfelt LeBron Spot for Samsung Mobile Explodes on YouTube NBA stars drive branded content surge

People seem to be over The Decision. LeBron James' poorly thought-out free agency show seems like it was 20 years ago, at least in terms of James Q score and…

November 6, 2013, 12:42 PM EST

LeBron James Trains With All of Miami in His Latest Nike Ad But a few things are off limits

All of Miami, or so it would seem, follows LeBron James around as he bikes, jogs, swims and plays pickup basketball in "Training Day," a new Nike spot from Wieden…

October 30, 2013, 11:58 AM EDT

Argentine Soccer Star Deletes His 92,000 Twitter Followers for Nike Campaign Playing every game like it's his first

Here's a nice little Twitter activation from Nike and BBDO Argentina. The marketer had Burrito "The Mule" Martinez, star forward for the Boca Juniors soccer team, wipe out all of…

August 23, 2013, 1:06 PM EDT

Pair of Ad Women Take a Stand Against Nike Over Sneaker Designs Demand men's shoes for women

Emily Hodgson and Emilie Riis, staffers at London ad agency 18 Feet & Rising, have harnessed the awesome global power of the Internet for its ultimate purpose—pestering Nike. They've created…

July 24, 2013, 9:26 AM EDT

Happy 25th Birthday to Nike's 'Just Do It,' the Last Great Advertising Slogan W+K celebrates a milestone

Nike's "Just do it" slogan, unveiled 25 years ago this month by Wieden + Kennedy, might be the last great tagline in advertising history. Yes, other notables have come since—among them,…

July 2, 2013, 11:22 AM EDT

Nike Gives Kevin Durant a Second Chance at Being Drafted First Only Anton Barrels stands in his way

"He can't ball, he just tall." With smack talk on his sneering lips, 5-foot-9 forward Anton Barrels makes his commercial debut in this Nike Basketball spot from Wieden + Kennedy,…

June 28, 2013, 9:04 AM EDT

No, Seriously, Golf Is a Real Sport, Says Nike's New Tiger Woods Ad At least one golfer is in great shape, anyway

Tiger Woods's latest chapter in his blood oath to Nike is this ad from Wieden + Kennedy in which the golfer is compared to a track-and-field competitor, a boxer, a…

June 11, 2013, 2:31 PM EDT

Nathan Sorrell, Overweight Jogger From Famous Nike Ad, Loses 32 Pounds Ohio teenager is halfway to his goal

Nathan Sorrell, the heavy kid from Nike's infamous "Jogger" ad by Wieden + Kennedy, has lost 32 pounds since last summer—and plans to lose 30 more. The London, Ohio, native,…

April 26, 2013, 2:37 PM EDT

Nike Honors and Challenges Kobe Bryant in Inspirational New Ad Laker says the surprise 'touched me beyond words'

Nike placed this ad in Sunday's Los Angeles Times (and in social media), honoring Kobe Bryant following his season-ending injury. It's classic Nike—simple, rhythmic, inspirational. It's also sly. It reads…

April 22, 2013, 2:21 PM EDT

Lance Armstrong and Oscar Pistorius Get (Fake) Tiger Woods-Style Nike 'Winning' Ads Isn't winning awesome?

Does winning take care of everything? Perhaps for Tiger Woods. Probably not for some other athletes who've been on Nike's payroll. Here are some nicely done spoofs of the much-discussed…

March 28, 2013, 11:50 AM EDT

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