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Topic: Nike

Russell Westbrook Gets the Best Hype Man Ever in Bravado-Packed Jordan Ad

W+K imagines the NBA star's pre-game monologue

The new Air Jordan XXX sneakers on Russell Westbrook's feet might actually be spaceships, a new commercial suggests—so everyone should probably get out of his way.  The Oklahoma City Thunder point…

Nike Welcomes Winter With Epic, Star-Studded, Two-Minute 'Snow Day' Commercial

More than 20 athletes brave the cold in style

After last year's brutal weather, folks in the Boston area might not be screaming "Snow day!" quite as exuberantly upon the arrival of this winter's first big storm. But New…

Nike Salutes the Last-Place Marathon Finisher in Ad That's Like a Sequel to 'Jogger'

Same director and backward tracking shot

Nike has assembled the same creative partners behind the famous 2012 "Jogger" spot—ad agency Wieden + Kennedy and Park Pictures director Lance Acord—for its latest running ad, which makes a…

Nike Recreated the Toga Party From Animal House With Famous University of Oregon Alumni

Otis Day and the Knights showed up, too

This one goes out to all the Ducks fans—but all you really need to appreciate it is to have liked the movie Animal House. Nike celebrates its deep ties to the…

Nike's New Ad Discourages Budding Athletes, Who Won't Make It Anyway

Just don't do it?

Nike Korea's new "Just do it" campaign kicks off with "Play Loud," a 90-second short film by Wieden + Kennedy Tokyo. Like past Nike works, it promotes team sports as…

Kevin Durant Goes Nuts for a Street Baller's Dunk in Ad for Nike and Foot Locker

Zach LaVine is like, whatever, though

Kevin Durant may be a basketball star, but he knows how to cheer for the little people, too. In this new co-branded ad for Nike and Foot Locker, the Oklahoma City…

Nike Celebrates the 'Real Girls of Moscow' With Empowering Ads, Murals and GIFs

W+K Amsterdam's take on #betterforit message

In April, Nike Women launched its popular "Better for It" motivational campaign in the U.S. Now, the sportswear giant is expanding the tagline in Russia. A half-dozen new spots from Wieden…

Nike Makes One of the Fastest Ads Ever to Sell the Zoom Air Sneaker

All-stars challenge you to run your quickest mile

A super-fast sneaker deserves a super-fast commercial, and Nike delivers one here for its Air Zoom Elite 8 running shoe. Blink and you'll miss it. The 60-second "Find Your Fast" spot—created…

Nike Turns Can't Into Can in Its Largest Women's Campaign Ever

W+K's 'Better for It'

Nike's newest commercial captures the inner dialogue of a woman stuck behind a row of models during spin class; a runner through a half-marathon; and a beginner yogi unsure of…

Inspiring Nike Golf Ad Shows How Rory McIlroy Grew Up Idolizing Tiger Woods

From fan to heir apparent

In "Ripple," the latest Nike Golf ad, we witness the journey of a way-back-when Rory McIlroy, following the career of his idol, Tiger Woods. The young boy watches Woods play, puts…

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