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Topic: Nike

Chris Paul's Jordan Sneakers Now Available in Twin Brother Cliff's Favorite Design: Argyle State Farm extends ad story into product design

A year ago, State Farm released a wonderful commercial from agency Translation suggesting NBA star Chris Paul had a twin brother, Cliff, who happened to be a State Farm agent—because…

November 26, 2013, 1:43 PM EST

This Shop Is Creating Films for Google Glass Decon’s focus on content creation attracts both brands and media

Specs Who Partners, from left: Sacha Jenkins, svp of culture and entertainment; Peter Bittenbender, co-founder and CEO; Alma Geddy-Romero, vp of development; Misha Louy, executive producer; and Jason Goldwatch, co-founder, director,…

November 20, 2013, 10:33 PM EST

Heartfelt LeBron Spot for Samsung Mobile Explodes on YouTube NBA stars drive branded content surge

People seem to be over The Decision. LeBron James' poorly thought-out free agency show seems like it was 20 years ago, at least in terms of James Q score and…

November 6, 2013, 12:42 PM EST

LeBron James Trains With All of Miami in His Latest Nike Ad But a few things are off limits

All of Miami, or so it would seem, follows LeBron James around as he bikes, jogs, swims and plays pickup basketball in "Training Day," a new Nike spot from Wieden…

October 30, 2013, 11:58 AM EDT

Check Out the Top 10 Brands on Tumblr Disney and Facebook generate lots of buzz

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a…

October 29, 2013, 9:53 AM EDT

Green Is the New Black: Levi’s, Nike Among Marketers Pushing Sustainability Responding to a consumer behavior shift

Levi’s boasts of designer jeans made out of used plastic bottles. Nike tempts runners with knitted sneakers that it claims cut manufacturing waste by 88 percent. These products may be…

October 23, 2013, 3:08 PM EDT

Millennials With Kids Are Not as Coddled and Image Conscious as You Think Brand names are less important

America’s closely watched millennials are now old enough to have kids of their own. Among those 25-34, there are 10.8 million households with children, according to a new report by…

October 23, 2013, 6:58 AM EDT

Facebook Music App Gets Jack In The Box Jumping Absolut also has tested the marketing feature

Jack In The Box has launched a Facebook app that lets viewers search for tunes and click through to Spotify—if they are signed up with the digital music service—to get…

October 16, 2013, 11:54 AM EDT

Brazil’s World Cup Is a Marketer's Dream, but Also a Potential Nightmare A global audience of 3.2 billion

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup,…

October 7, 2013, 10:14 PM EDT

This Tech Startup Helps Businesses Reach Potential Customers With Apps Redemption rates over 40%

Specs Who Co-founders Brent Gilmore, CEO; and Katie Pietrowski, COO What Activity-based mobile ad platform Where Co-working space in Back Bay, Boston HighFive is the company behind devkit software that apps can download to…

September 19, 2013, 9:44 AM EDT

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