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Topic: Nike

Kobe Bryant Is a Maestro to the End in Nike's Quirky Musical Sendoff 'The Conductor'

W+K spot balances comedy and respect

Advertisers have been saying goodbye to Kobe Byrant, who plays his final NBA game on Wednesday night, with either comedy or drama. But Nike, which has always prided itself at balancing…

Nike Stars Line Up to Send Their Love (and a Bit of Hate) to Kobe Bryant on His Last Day

But fans get the final word in digital

Love and hate is Nike's big theme around the retirement of Kobe Bryant, who will play his 1,346th and final NBA game on Wednesday night. We saw this last week…

Nike Just Made This Remarkable Farewell Ad to Kobe Bryant in China, Where He's Revered

The retiring star even helped with the script

Love him or hate him, Kobe Bryant is a legend. In China, they mostly love him—he's made a concerted effort, with Nike, to reach out to his Chinese fans over the…

Ad of the Day: Nike Soccer Relives the Birth of a Star in Electric Spot With Blaise Matuidi

French star gets an assist from Earth, Wind & Fire

A single shining moment can inspire a lifetime of greatness. That, at least, is the driving idea behind Nike's new soccer ad, "Spark Brilliance," from Wieden + Kennedy Amsterdam. In it,…

Rory McIlroy Gets Serious in His Most Intense Nike Golf Commercial Yet

No pain, no gain

Rory McIlroy keeps a grueling schedule, but he likes it. The pro golfer stars in a new ad for Nike, from Wieden + Kennedy Portland, as he gears up in real…

Nike Just Made Back to the Future's Self-Lacing Shoes a Reality

HyperAdapt 1.0 coming this holiday season

The Nike Mag is finally coming. Well, sort of. A version of it, at least. The elusive shoe, from the fictional film Back to the Future II, has been something fans…

Nike Ends Endorsement Deal With Manny Pacquiao After Homophobic Comments

Brand calls remarks 'abhorrent'

Nike will no longer be endorsing Manny Pacquiao. The brand's decision to cut ties with the boxer follows backlash over homophobic remarks he made on Filipino television, saying people in…

Say Hello to Biketown, Nike's Incredibly Cool Bike-Share Program for Portland, Ore.

Sexier than your busted Huffy

Nike, which has been based in the Portland, Ore., area for the last 40 years, just gifted the hipster-chic city with Biketown, a sleek and super-recognizable take on city bikes.  In…

Nike Athletes Dropped Some Insane Product on Fans in San Francisco Last Weekend

A Super Bowl treat for Nike+ members

While many advertisers were shelling out millions of dollars for TV slots on the Super Bowl broadcast last Sunday, Nike was on the ground in San Francisco getting much more…

Russell Westbrook Gets the Best Hype Man Ever in Bravado-Packed Jordan Ad

W+K imagines the NBA star's pre-game monologue

The new Air Jordan XXX sneakers on Russell Westbrook's feet might actually be spaceships, a new commercial suggests—so everyone should probably get out of his way.  The Oklahoma City Thunder point…

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