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Topic: Nike

Tumblr Debuts New Ad That Sits at the Top of Users' Dashboards for 24 Hours

Nike is the first brand to buy in

Tumblr today is releasing an ad product called Sponsored Day that allows marketers to appear at the top of viewers' dashboards for a 24-hour period. Nike is the first brand to…

The North Face Wants to Own the Athlete Market and Beat Big Names Like Nike and Adidas

'Four-season, year-round brand' launches new campaign

Gone are the days when sports retailers specialized in one thing. While Nike, Adidas and Under Armour are starting to look more like tech brands, The North Face is making…

Nike Turns Can't Into Can in Its Largest Women's Campaign Ever

W+K's 'Better for It'

Nike's newest commercial captures the inner dialogue of a woman stuck behind a row of models during spin class; a runner through a half-marathon; and a beginner yogi unsure of…

Converse Hires a New Agency to Plan and Buy Media

PHD wins review

Converse has hired a new agency to plan and buy its media in North America. PHD, a unit of Omnicom Group, has inherited the business from MediaVest after a review, sources…

Inspiring Nike Golf Ad Shows How Rory McIlroy Grew Up Idolizing Tiger Woods

From fan to heir apparent

In "Ripple," the latest Nike Golf ad, we witness the journey of a way-back-when Rory McIlroy, following the career of his idol, Tiger Woods. The young boy watches Woods play, puts…

Samsung's 6 Greatest Marketing Moments on Todd Pendleton's Watch

U.S. CMO exits after 4 fruitful years

Samsung, in four years under U.S. marketing leader Todd Pendleton, went from an also-ran to a household name. With "The Next Big Thing Is Here" campaign in 2011, which slyly punched…

170 U.S. Brands Are Already Using This Ad Tech That Can Target People in a Specific Building

xAd shows how precise location data is getting

The motto of the 28th annual Mobile World Congress is "The Edge of Innovation," and xAd's message at the conference is particularly on theme. The New York tech company can…

'15 Sounds Nice?' Nike Golf Has Some Fun With 14-Time Major Winner Tiger Woods

Charles Barkley, Bo Jackson also push the Vapor driver

Tiger Woods has been having a rough time for about half a decade. He's been stuck on 14 major championships since 2008, but it's good to know he can poke…

Reebok Is Quietly Emerging as a Challenger Brand to Contend With

Athletic company is leveraging 'tough fitness' movement to boost sales

For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be…

Here's How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies

Data showed interest in winners lasts just 15 minutes

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards. Google said…

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