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Topic: Nike

Nike Celebrates the 'Real Girls of Moscow' With Empowering Ads, Murals and GIFs

W+K Amsterdam's take on #betterforit message

In April, Nike Women launched its popular "Better for It" motivational campaign in the U.S. Now, the sportswear giant is expanding the tagline in Russia. A half-dozen new spots from Wieden…

Nike Makes One of the Fastest Ads Ever to Sell the Zoom Air Sneaker

All-stars challenge you to run your quickest mile

A super-fast sneaker deserves a super-fast commercial, and Nike delivers one here for its Air Zoom Elite 8 running shoe. Blink and you'll miss it. The 60-second "Find Your Fast" spot—created…

Nike Turns Can't Into Can in Its Largest Women's Campaign Ever

W+K's 'Better for It'

Nike's newest commercial captures the inner dialogue of a woman stuck behind a row of models during spin class; a runner through a half-marathon; and a beginner yogi unsure of…

Inspiring Nike Golf Ad Shows How Rory McIlroy Grew Up Idolizing Tiger Woods

From fan to heir apparent

In "Ripple," the latest Nike Golf ad, we witness the journey of a way-back-when Rory McIlroy, following the career of his idol, Tiger Woods. The young boy watches Woods play, puts…

'15 Sounds Nice?' Nike Golf Has Some Fun With 14-Time Major Winner Tiger Woods

Charles Barkley, Bo Jackson also push the Vapor driver

Tiger Woods has been having a rough time for about half a decade. He's been stuck on 14 major championships since 2008, but it's good to know he can poke…

It's 2015. And Yes, It Looks Like We'll Finally Get the Nike MAGs From Back to the Future II

With power laces!

A week into 2015, Nike says yes, it is hard at work on the self-lacing shoes that were introduced in 1989's Back to the Future II—arguably the best movie in…

And Here Is Nike's Grand, Gritty Salute to LeBron James and His Return to Cleveland

The homecoming ads continue

LeBron James can go home again. And again. And again. The NBA star's return to Cleveland from Miami was always going to be fodder for numerous ad campaigns. And indeed, we've…

Nike and AKQA Create an LED Basketball Court to Help Kids Learn Kobe's Moves

Visual display fueled brand's search for Chinese talent

Global design firm AKQA and ubiquitous shoe manufacturer Nike have collaborated on a full-size LED basketball court for Nike Rise, a program designed to train Chinese youth based on the…

Apple Beats Bud, Nike and GE to Win the 2014 Emmy for Best Commercial

'Misunderstood' takes coveted prize

Apple has had its ups and downs in advertising lately. But one recent unqualified creative success—last year's much-loved "Misunderstood" holiday spot—waltzed off with the 2014 Emmy Award for best commercial…

Nike Salutes Paul George in Powerful Ad a Week After His Horrific Injury

'The best is next,' says W+K

Nike has a habit of picking its players up—with tribute ads—after major injuries. The brand did so with Kobe Bryant in 2013, and it has now released the inspiring ad…

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