Topic: Nike
Nathan Sorrell, the heavy kid from Nike's infamous "Jogger" ad by Wieden + Kennedy, has lost 32 pounds since last summer—and plans to lose 30 more. The London, Ohio, native,…
Nike placed this ad in Sunday's Los Angeles Times (and in social media), honoring Kobe Bryant following his season-ending injury. It's classic Nike—simple, rhythmic, inspirational. It's also sly. It reads…
Does winning take care of everything? Perhaps for Tiger Woods. Probably not for some other athletes who've been on Nike's payroll. Here are some nicely done spoofs of the much-discussed…
Now that Tiger Woods has regained the top ranking on the pro golf tour, Nike is celebrating its star endorser's comeback with an online ad emblazoned with one of Woods's…
Gun metaphors are probably never a good idea in sports marketing. But Nike is feeling the sting more than most today, having produced this ad in 2011 with Oscar Pistorius—who…
Rory McIlroy made headlines this week by signing an endorsement deal with Nike worth a gazillion bucks (or at least $20 million a year for five years, possibly more). The…
Hockey die-hards should be stirred by this Nike spot that captures fans' passion for the game and, by implication, their displeasure with the ongoing NHL lockout. The company and its…
A three-time Olympian and star of a controversial Nike ad from the 2000 Summer Games has recently been living a double life as a high-price call girl, according to a…
We've reached the point where having a skeleton is bold and empowering, judging by Nike's new X-Ray Bones women's athletic tights. They do look pretty cool. And as Blisstree's Hanna…
Nike and LAIKA Studios are reaching out to weirdos with a Twitter contest promoting the movie ParaNorman, which hit theaters last week. Fans who follow ParaNorman's official Twitter account @ParaNorman…
