Topic: Nike

The Nike Mag Self-Lacing Sneakers Are Finally Here, but They're Only Making 89 Pairs

Enter to win, and benefit the Michael J. Fox Foundation

The Nike Mag self-lacing sneakers from Back to the Future II are finally a reality—27 years after the movie, five years after Nike built a Mag prototype, and seven months…

Nike Calls Serena Williams the Greatest Athlete Ever in This Striking U.S. Open Ad

Quiet, career-spanning tribute spot speaks volumes

At a press conference at Wimbledon in July, a reporter asked Serena Williams how she felt about going down in the history books as "one of the greatest female athletes…

Voiceover Narrator Totally Loses Control of This Awesome Nike Ad for the Olympics

'Unlimited' campaign continues with Opening Ceremonies anthem

Nike athletes do such great things, even voiceover artists are surprised. The athletic wear brand's "Unlimited" campaign, which launched last week with this baby-themed spot, really kicks into high gear today…

Nike's Coffee-Looking Shoe Will Go Nicely With the Krispy Kreme One

Available in venti?

There's probably a sizable crossover between people who drink Starbucks regularly and people who wear Nikes. But unless they also like ugly shoes, the Nike SB Dunk Low sneaker is…

Nike Is Giving Away Kyrie Irving's New Sneaker Boxed Up Like Krispy Kremes

He always had a sweet game

Kyrie Irving has an arsenal of secret tricks that make him great at basketball, but his latest reveal may be his most surprising edge yet—his own personal donut.  In a new…

One Tough Hijabi Stars in Nike Training's Latest Ad About Inner Strength

A profile that breaks the mold

Female weightlifter Amna Al Haddad appears in the latest online documentary for Nike Training's "Inner Strength" series. The young athlete hails from the United Arab Emirates and hopes to qualify…

Nike Tells Greek Athletes to 'Just Do It' Amid Crumbling Ruins of Country's Olympic Venues

Sporting message of defiance during the financial crisis

Nike is weighing in on the Greek economic crisis with a haunting new ad featuring four competitive athletes from the debt-stricken country.  It's a visually arresting piece, set in desolate venues…

Kobe Bryant Is a Maestro to the End in Nike's Quirky Musical Sendoff 'The Conductor'

W+K spot balances comedy and respect

Advertisers have been saying goodbye to Kobe Byrant, who plays his final NBA game on Wednesday night, with either comedy or drama. But Nike, which has always prided itself at balancing…

Nike Stars Line Up to Send Their Love (and a Bit of Hate) to Kobe Bryant on His Last Day

But fans get the final word in digital

Love and hate is Nike's big theme around the retirement of Kobe Bryant, who will play his 1,346th and final NBA game on Wednesday night. We saw this last week…

Nike Just Made This Remarkable Farewell Ad to Kobe Bryant in China, Where He's Revered

The retiring star even helped with the script

Love him or hate him, Kobe Bryant is a legend. In China, they mostly love him—he's made a concerted effort, with Nike, to reach out to his Chinese fans over the…