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Topic: Nike

Nike Packages Ultra-Flexible Sneakers in a Tiny Shoebox 1/3 of the Regular Size Cute, and not bad for the planet either

Here's a lovely little packaging idea from Nike, and we do mean little. The Nike Free 5.0 is one of the most flexible sneakers ever made. And that's clear right from…

July 25, 2014, 7:22 AM EDT

Nike Boosts Brazil's Morale After World Cup by Looking Ahead to the Olympics 'Tomorrow Starts Now'

Nike doesn't want Brazil to linger on its loss in the World Cup. Instead, the brand's new ad is aimed at pumping up the passionate nation of sports fans for…

July 17, 2014, 4:02 PM EDT

NBA Fashion Is Ruling Instagram Video Tops brand charts for the second consecutive week

It’s partly due to excitement currently generated by the National Basketall Association playoffs, but the pro hoops brand has been killing it on Instagram video. For the second consecutive week,…

May 9, 2014, 3:52 PM EDT

Wieden + Kennedy Finds Its First Ads Ever, Made for Nike, on Dusty Old Tapes Client's first national broadcast work had been lost for decades

Nike running: So easy, a caveman can do it? Wieden + Kennedy made quite the discovery earlier this month. The agency says it's "pretty damn pumped" to have finally found the…

March 25, 2014, 11:25 AM EDT

Kobe Bryant Handcrafts Pianos and Sneakers in Ad That Makes Lionel Richie Cry Nike and Foot Locker's latest

Kobe Bryant doesn't just play pianos. He makes them. Or so it would appear from the opening scenes of this new ad from Wieden + Kennedy pitching "The Kobe Piano," from…

March 12, 2014, 11:57 AM EDT

Chris Paul's Jordan Sneakers Now Available in Twin Brother Cliff's Favorite Design: Argyle State Farm extends ad story into product design

A year ago, State Farm released a wonderful commercial from agency Translation suggesting NBA star Chris Paul had a twin brother, Cliff, who happened to be a State Farm agent—because…

November 26, 2013, 1:43 PM EST

Heartfelt LeBron Spot for Samsung Mobile Explodes on YouTube NBA stars drive branded content surge

People seem to be over The Decision. LeBron James' poorly thought-out free agency show seems like it was 20 years ago, at least in terms of James Q score and…

November 6, 2013, 12:42 PM EST

LeBron James Trains With All of Miami in His Latest Nike Ad But a few things are off limits

All of Miami, or so it would seem, follows LeBron James around as he bikes, jogs, swims and plays pickup basketball in "Training Day," a new Nike spot from Wieden…

October 30, 2013, 11:58 AM EDT

Argentine Soccer Star Deletes His 92,000 Twitter Followers for Nike Campaign Playing every game like it's his first

Here's a nice little Twitter activation from Nike and BBDO Argentina. The marketer had Burrito "The Mule" Martinez, star forward for the Boca Juniors soccer team, wipe out all of…

August 23, 2013, 1:06 PM EDT

Pair of Ad Women Take a Stand Against Nike Over Sneaker Designs Demand men's shoes for women

Emily Hodgson and Emilie Riis, staffers at London ad agency 18 Feet & Rising, have harnessed the awesome global power of the Internet for its ultimate purpose—pestering Nike. They've created…

July 24, 2013, 9:26 AM EDT

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