Topic: Nike+

Nike Sharing Its New FuelBand Data With Marketers Fitness tracker toes the line between 'awesome' and 'creepy'

Nike hopes to become a vanguard of intimate, sensor-based advertising with the help of its activity-monitoring device, the Nike+ FuelBand. Along with other gadgets in its Nike+ network—including iOS and Android…

June 21, 2013, 11:47 AM EDT

Wish I Did That Johnny Vulkan founding partner, Anomaly

In a Nutshell: A virtual race between men and women, merging 3-D visualization with real-time user running data, incentivizing Nike+ runners to run more. Why I Wish I Did It:…

February 13, 2013, 6:29 AM EST

Ad of the Day: Nike+ W+K and Adam Berg turn your world into a video game in sublime new spots

Thanks to Nike+, exercise is officially a video game. That's the clear message delivered in two eye-catching new ads for Nike+ FuelBand from Wieden + Kennedy in Portland, Ore. The FuelBand…

July 18, 2012, 11:13 AM EDT