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Topic: Nike

Ad of the Day: Nike Gives Babies a Stirring Speech on Unfairness, Ambition and Triumph

LeBron, Serena and Neymar make diapered cameos

The marketing side of sports is banking hard on origin stories of late. Obviously, cute babies help too. Nike's "Unlimited Future," by Wieden + Kennedy, opens on a nursery full of…

Ad of the Day: W+K India's First Nike Ad Celebrates the Power of Sport in Women's Lives

A visual manifesto where movement feels revolutionary

Sport in India has a massive image problem, particularly for women." So says Mohamed Rizwan, creative director at Wieden + Kennedy India.  This represents an interesting challenge for a client like…

5 U.S. Olympians You Should Follow on Social Media During the Summer Games

Athletes set their sights on gold for fans and brands

Olympic athletes competing this summer in Rio will have plenty of opportunities to go for gold, both on the field and online. Social media will play an even bigger role…

This Week's Must-Haves: Nike's New Self-Lacing Sneakers

Plus, an app-connected basketball and Samsung's latest wearable

This week, the Adweek staff is highlighting Nike's new self-lacing HyperAdapt sneakers, Wilson's app-connected basketball and more smart gear for the fitness buff. Take a look!

Meet the 30 Most Powerful Women in Sports

From center court to C-suite, they're dominating the starting lineup

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought…

Ad of the Day: Cleveland Fans Are Stunned to Be Champs in Nike's Salute to the Cavaliers

NBA title is 'Worth the Wait'

The Cleveland Cavaliers have reached the playoffs 20 times in their 46-year history. But on Sunday night, they finally reached the promised land—winning the NBA title on their third trip…

Ad of the Day: Cristiano Ronaldo Swaps Lives With a Kid in Nike's Epic Euro 2016 Film

Ringan Ledwidge directs the brand's longest-ever spot

The only way England will produce its own Cristiano Ronaldo is if the Portuguese superstar accidentally crashes into a young British fan at a game and—in a bit of Freaky…

Nike's Coffee-Looking Shoe Will Go Nicely With the Krispy Kreme One

Available in venti?

There's probably a sizable crossover between people who drink Starbucks regularly and people who wear Nikes. But unless they also like ugly shoes, the Nike SB Dunk Low sneaker is…

Nike Is Giving Away Kyrie Irving's New Sneaker Boxed Up Like Krispy Kremes

He always had a sweet game

Kyrie Irving has an arsenal of secret tricks that make him great at basketball, but his latest reveal may be his most surprising edge yet—his own personal donut.  In a new…

One Tough Hijabi Stars in Nike Training's Latest Ad About Inner Strength

A profile that breaks the mold

Female weightlifter Amna Al Haddad appears in the latest online documentary for Nike Training's "Inner Strength" series. The young athlete hails from the United Arab Emirates and hopes to qualify…

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