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Topic: Nike

Ad of the Day: Cleveland Fans Are Stunned to Be Champs in Nike's Salute to the Cavaliers

NBA title is 'Worth the Wait'

The Cleveland Cavaliers have reached the playoffs 20 times in their 46-year history. But on Sunday night, they finally reached the promised land—winning the NBA title on their third trip…

Ad of the Day: Cristiano Ronaldo Swaps Lives With a Kid in Nike's Epic Euro 2016 Film

Ringan Ledwidge directs the brand's longest-ever spot

The only way England will produce its own Cristiano Ronaldo is if the Portuguese superstar accidentally crashes into a young British fan at a game and—in a bit of Freaky…

Nike's Coffee-Looking Shoe Will Go Nicely With the Krispy Kreme One

Available in venti?

There's probably a sizable crossover between people who drink Starbucks regularly and people who wear Nikes. But unless they also like ugly shoes, the Nike SB Dunk Low sneaker is…

Nike Is Giving Away Kyrie Irving's New Sneaker Boxed Up Like Krispy Kremes

He always had a sweet game

Kyrie Irving has an arsenal of secret tricks that make him great at basketball, but his latest reveal may be his most surprising edge yet—his own personal donut.  In a new…

One Tough Hijabi Stars in Nike Training's Latest Ad About Inner Strength

A profile that breaks the mold

Female weightlifter Amna Al Haddad appears in the latest online documentary for Nike Training's "Inner Strength" series. The young athlete hails from the United Arab Emirates and hopes to qualify…

Nike Tells Greek Athletes to 'Just Do It' Amid Crumbling Ruins of Country's Olympic Venues

Sporting message of defiance during the financial crisis

Nike is weighing in on the Greek economic crisis with a haunting new ad featuring four competitive athletes from the debt-stricken country.  It's a visually arresting piece, set in desolate venues…

Kobe Bryant Is a Maestro to the End in Nike's Quirky Musical Sendoff 'The Conductor'

W+K spot balances comedy and respect

Advertisers have been saying goodbye to Kobe Byrant, who plays his final NBA game on Wednesday night, with either comedy or drama. But Nike, which has always prided itself at balancing…

Nike Stars Line Up to Send Their Love (and a Bit of Hate) to Kobe Bryant on His Last Day

But fans get the final word in digital

Love and hate is Nike's big theme around the retirement of Kobe Bryant, who will play his 1,346th and final NBA game on Wednesday night. We saw this last week…

Nike Just Made This Remarkable Farewell Ad to Kobe Bryant in China, Where He's Revered

The retiring star even helped with the script

Love him or hate him, Kobe Bryant is a legend. In China, they mostly love him—he's made a concerted effort, with Nike, to reach out to his Chinese fans over the…

Ad of the Day: Nike Soccer Relives the Birth of a Star in Electric Spot With Blaise Matuidi

French star gets an assist from Earth, Wind & Fire

A single shining moment can inspire a lifetime of greatness. That, at least, is the driving idea behind Nike's new soccer ad, "Spark Brilliance," from Wieden + Kennedy Amsterdam. In it,…

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