Topic: Nike
The consensus around these parts over the years has been that Roger Federer is a singularly awkward brand spokesman. But that's not entirely fair. All you have to do to make…
Like most sentient Americans, NBC is a huge Michael J. Fox fan, and the network demonstrated as much last summer when it outmaneuvered its broadcast competition by way of a…
Athletes, celebrities, media & more show support for @jasoncollins34 announcement via Twitter: nba.com/wizards/twitte… — Washington Wizards (@WashWizards) April 29, 2013 Proud of @jasoncollins34. Don't suffocate who u r because of the ignorance…
Nathan Sorrell, the heavy kid from Nike's infamous "Jogger" ad by Wieden + Kennedy, has lost 32 pounds since last summer—and plans to lose 30 more. The London, Ohio, native,…
Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a pickup…
Nike placed this ad in Sunday's Los Angeles Times (and in social media), honoring Kobe Bryant following his season-ending injury. It's classic Nike—simple, rhythmic, inspirational. It's also sly. It reads…
The No. 1-ranked golfer in the world, Tiger Woods failed to win his fifth green jacket this weekend at the Masters on Augusta National. Instead, Australian Adam Scott wore the…
Specs Who Creative director, partner Tom Phillips; public relations director Matt Arrowsmith; fashion and lifestyle director Sarah Bronilla; creative services director Carrie Roberts What PR and creative agency Where New York “showroom” Launched in…
Many brands—Capital One, Dove Men's Care, Nike and Buick, to name a few—were at the ready last weekend for March Madness, purchasing Promoted Tweets in real time around the ups…
