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Topic: Nielsen

Eight Digital Trends to Watch in 2013 Look for Amazon to pounce, two-screen viewing to take hold and Pinterest to be bought

Making predictions in digital media can be a dangerous game. Conjecture such as "2006 is going to be the year of mobile" come to mind. How many of us this…

December 31, 2012, 12:05 AM EST

Nielsen Acquiring Arbitron in Bid to Expand Measurement Abilities Multiplatform radio and TV engagement a priority

Nielsen Holdings has signed an agreement to acquire radio ratings and marketing research firm Arbitron as it seeks to expand its measurement abilities, the company announced today. The deal, which is…

December 18, 2012, 7:47 AM EST

Nielsen: Broadcast Ad Spend Zooms in Q3 Networks book $5.33 billion in sales as Olympics, auto dollars flow

Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33…

December 12, 2012, 10:00 AM EST

Foursquare Has 10.4 Million Monthly Users Nielsen says 42% of those who downloaded app use it at least once a month

Lost in the midst of Nielsen's layered "Social Media Report 2012" report earlier this week was the nugget that Foursquare had 10.4 million Android/iPhone users in July, representing about 42…

December 5, 2012, 4:20 PM EST

BlueKai: Not Just a Data Warehouse Anymore Ad tech firm expands its offerings

Ad tech firm BlueKai derived its name from a book, Blue Ocean Strategy, about identifying untapped markets. Originally that market was operating the Nasdaq for companies to buy and sell…

December 4, 2012, 7:12 AM EST

C-3POh No! Broadcasters Agitate for Better Ratings Currency Push to adopt C7 metric heats up as live ratings falter

Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers. Speaking…

November 14, 2012, 5:26 PM EST

Is SocialGuide Enough to Give Nielsen a Leg Up? Measurement giant's new purchase knows Twitter, but there's more to social media

Nielsen and NM Incite (Nielsen's joint venture with McKinsey & Co.) have acquired SocialGuide, a company that tracks the viewing habits of Twitter users. The question is, will the deal…

November 13, 2012, 12:01 AM EST

Earnings: Cable Helps Lift News Corp. Profits Fox News Channel, FX boost ad sales in Q1

News Corp. reported today that its fiscal year first-quarter earnings tripled from a year ago, reflecting a one-time gain from the sale of its NDS holdings and a strong showing…

November 6, 2012, 8:12 PM EST

Vote of Confidence: CBS Gives Full-Season Orders to Vegas, Elementary To date, 40 percent of new series have back-nine orders

CBS has gone all-in on its two surviving freshman dramas, giving back-nine orders to Vegas and Elementary. Starring Dennis Quaid and Michael Chiklis, Vegas premiered Sept. 25 to 14.9 million viewers and…

October 23, 2012, 5:09 PM EDT

C3 Ratings: Premiere Week Falls Flat A sneak peek at C3 ratings has the new season holding steady

The first batch of fall Nielsen C3 ratings has been processed, and while the numbers for many of the individual programs are less than encouraging, media buyers say there may…

October 22, 2012, 12:01 AM EDT

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