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Topic: Nielsen

VOD, Streaming Offer Incremental Ratings Gains Commercial views reinforce broadcasters’ extra-credit push

Just days after reiterating his advocacy for a more inclusive ratings currency, CBS Corp. CEO Les Moonves told investors that he wants to expand beyond the proposed C7 stream. Speaking Nov.…

November 18, 2013, 5:06 PM EST

Google and Nielsen Partner on Online Campaign Ratings [Updated] Buyers are starting to test buys negotiated on OCR

As part of the ongoing quest to get more TV dollars to Web video, buyers and sellers are suddenly in love with old school metrics like ratings and GRPs. Over…

November 7, 2013, 12:48 PM EST

Nielsen's Own Mitch Barns Will Succeed Outside Hire David Calhoun as CEO Company vet will take over Jan. 1

Sixteen-year Nielsen veteran Dwight "Mitch" Barns will become CEO of the company in 2014, succeeding David Calhoun, who will become executive chairman of Nielsen's board of directors, the company announced.…

November 6, 2013, 2:54 PM EST

More Tricks Than Treats: November Sweeps Begin on Halloween Ratings predictably meager as HUT levels plummet

By a quirk of the calendar, this year’s November sweeps began on Halloween night and will end on the night before Thanksgiving. Bad news, good news. In kicking off on an evening…

November 1, 2013, 3:01 PM EDT

Nielsen Partners With Credit-Check Giant Experian's Marketing Side Online campaign ratings will parse demos even finer

Ever gotten a credit report on yourself? If so, you probably used data mining company Experian to get the information. Now, the company will be providing specific consumer info to…

October 21, 2013, 11:22 AM EDT

Sleepy Hollow, Agents of S.H.I.E.L.D. Enjoy C3 Ratings Boost Overall, Premiere Week holds steady

The very first batch of C3 ratings for the 2013-14 broadcast season has been processed, and while the variance between the initial live-plus-same-day numbers and the currency was predictably unremarkable,…

October 14, 2013, 3:28 PM EDT

Analyst: FTC Condition on Nielsen-Arbitron Hardly Matters Commission’s quibble benefits ESPN but puts no restrictions on ratings giant

Commissioner Joshua Wright blasted the Federal Trade Commission in his dissent for over-reaching in the condition it imposed on Nielsen’s purchase of Arbitron, but the ultimate impact of the condition…

September 24, 2013, 6:25 PM EDT

FTC Approves Nielsen Acquisition of Arbitron Deal subject to conditions

The Federal Trade Commission on Friday gave Nielsen Holdings the necessary clearance to acquire Arbitron. Subject to standard closing conditions, the deal is now expected to close on Sept. 30. Per…

September 20, 2013, 7:04 PM EDT

Commercial Breaks Aren’t Twitter Breaks Nielsen SocialGuide report says only 30 percent of TV tweets are sent in ad time

While Twitter is rapidly changing the way we watch live television, a new study suggests that the social media giant isn’t necessarily having a corrosive effect on commercial deliveries. According to…

September 18, 2013, 4:05 PM EDT

Nielsen's New Consumer App Is Really a Market Research Tool [Updated] Company should be more upfront about its purpose, says privacy advocate

Nielsen's new "topten" app seems harmless enough: offer consumers a quick and easy way to find out the most popular TV shows, books, songs, video games, movies and more. You…

September 16, 2013, 4:28 PM EDT

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