Advertisement

Topic: Nielsen

How More Precise Data Science Will Be Advertising's Ultimate Savior

Targeted, nuanced marketing sparks ad spend

For the past 25 years, advertising's share of total marketing spending has trended slowly downward. Until recently, that is. Two recent analyses of the marketing of large American advertisers showed…

Why Nielsen's Ambitious Total Audience Measurement Won’t Be Used During the Upfronts

Clients need more time to process new metrics

Since first announcing its Total Audience Measurement in October, Nielsen has maintained that the new tool, which will include viewers across all linear and digital platforms in a single metric, would…

Facebook Partners With 3 Companies to Improve Its Verification of Ad Metrics

Social media platform increases transparency

In an effort to improve transparency and maintain marketers' trust, Facebook is expanding its third-party verification program related to viewability and attention metrics for ads. In a blog post published today,…

Time Warner and Nielsen Will Study How Virtual Reality Affects the Subconscious

Plan includes eye-tracking, biometrics and EEG

Time Warner and Nielsen are partnering up to study how video content affects the actual hearts and minds of those viewing short-form video and virtual reality. The three-year partnership between Time…

How Millennials Consume TV Depends on Which Stage of Life They're In

Nielsen report examines the demo's viewing habits

There's a reason that millennials are so hard for advertisers to pin down: Their media consumption is in constant flux, given that adults in that 18-34 demo are in "rapid…

With Its Total Audience Measurement Rollout Delayed, Nielsen Will Share More Connected TV Data

Clients can track devices like Roku and Apple TV

Networks will have to wait a few months longer for full access to Nielsen's new Total Audience Measurement data, but in the interim, the company is preparing to share more…

Nielsen's New COO Explains Why Total Audience Measurement Is Taking So Long

Soon, 'everybody sees everything'

Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total…

Fans Who Follow Bands on Instagram Spend More Money on Music and Live Shows

Nielsen study says they listen longer, too

Now that the music portion of South by Southwest is underway, the Instagrammers of the music world have plenty to post this weekend from Austin, Texas. According to a new Instagram-commissioned…

With Vinyl's Resurgence, Here's How Brands Are Capitalizing on Music's Most Analog Medium

In a streaming era, records represent a 'premium experience'

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or,…

Snapchat Inks Nielsen Deal and Signals That It's Taking Ad Performance Data Seriously

Marketers get more stats from the app

Brands spending money on Snapchat campaigns have demanded more performance data for the past several months, and now they appear to be getting at least some of what they asked…

Advertisement
Advertisement