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Topic: Nielsen

How a New York Office Building Next to a Kmart Became a Magnet for Celebrities

HuffPost, Facebook and Billboard made 770 Broadway an A-list destination

About a century ago, New York's 770 Broadway—the building where Adweek, as well as sister titles Billboard and The Hollywood Reporter, can be found—housed the bustling Wanamaker's department store, which…

Ghouls Rule in This Week's Nielsen TV Twitter Ratings

Walking Dead and Freak Show lead the pack

In the runup to Halloween, it seems natural that Twitterphiles would be commenting on America’s two most frightening TV series. And true to form, the Sunday night time slot once again…

Walking Dead, Killer Clown Top TV Twitter Ratings

Scandal runs a distant third in Nielsen top 10

Twitter users turned their attention away from Scandal and Washington D.C machinations to zombies and freak shows in this week’s Twitter TV top ten list provided by Nielsen. AMC’s The…

The Walking Dead Ate the Face Off Everything on Broadcast This Season So Far

An 8.7 in the demo, and it's still hungry

The Walking Dead is back, and with it, viewers in the dollar demo. Broadcast watchers have stayed away in droves this season. But with the dead resurrected yet again, everyone…

Nielsen Mistake Means Ratings Are Even Lower Than We Thought

Gaffe at season’s start couldn’t have come at a worse time

Given that it premiered Sunday night, it seems like the right time to ask: Is The Walking Dead the only thing young people watch? This past season, the AMC show ranked…

Rentrak Bolsters Competitive Position via Kantar Deal

WPP sells Kantar's U.S. TV measurement business

In a move that will provide growing competition to larger rivals like Nielsen, Rentrak, the U.S.-based film and television measurement company, is acquiring WPP’s Kantar Media's U.S. TV measurement business…

Noisy Chiefs Fans Top Nielsen's TV Twitter Ratings

Patriots are No. 2 on the field and the list

The Kansas City Chiefs’ sacking of the New England Patriots on Monday night football last week came up trumps for ESPN on the Nielsen Twitter ratings. The Chiefs dominated the…

Can Mobile Rule the Ad World?

After early struggles, the small screen may ultimately emerge as the winner

For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared…

Super Bowl Rematch Tops Nielsen TV Twitter Sports Broadcasts

Top 10 sports shows for Sept. 15-21

The Hawks came out on top in a nail-biting overtime win, which did wonders for CBS, giving the network four out of 10 of its football contests in the top…

TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet

Twitter pays off for tube marketers

If TV marketers are having a hard time getting their stars to live-tweet, maybe this stat will help: Cast members’ accounts get a 228 percent increase in follow after live-tweeting…

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