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Topic: Nielsen

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue Even incremental lifts will lead to a windfall

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to…

April 24, 2014, 10:10 AM EDT

TiVo: Adherence to C3 Is Sucking Millions Out of TV Ad Market $87.8 million down the tubes—and that’s just the impact on the top 10 shows

In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are…

April 21, 2014, 12:58 PM EDT

Google's Mobile 'Problem' Squeezes Pricing in First Quarter Costs Per Click down 9 percent

Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads. Google’s quarterly results also fell short…

April 16, 2014, 7:08 PM EDT

You Can Buy Nielsen Ratings on YouTube Starting Next Month OCR product ready to roll with pre-roll ads on Google's ubiquitous video service

Google is now confident enough in Nielsen's Online Campaign Ratings product (which has been nipped and tucked by the data company over the last few years in ways that have…

April 1, 2014, 3:19 PM EDT

Is This the Long-Awaited Answer to Measuring Video Viewers Everywhere They’re Watching? Handicapping the cross-platform players

Call it the time-shifted, made-for-tablets Winter Olympics. When Americans took in the jumps, spills and crashes from Sochi in February, they made Olympic history of their own. Viewing on mobile…

March 23, 2014, 9:02 PM EDT

ABC Is Top Banana in 4A’s Homes ZenithOptimedia, Collective study lights the path to optimized media buys

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types. According to a new study…

March 18, 2014, 10:34 AM EDT

You Won't Believe How Big TV Still Is Staggering viewership numbers and dominant revenue figures

As the upfronts approach and the NewFronts try again to imitate them, expect to hear a lot about the twilight of traditional television with the rise of digital video. But…

March 2, 2014, 10:41 PM EST

Two of the Oscars' Biggest Sponsors Have Decided Not to Return This Year Rivals have already swooped in

After a lengthy stretch during which they served as exclusive category sponsors of the Academy Awards, Hyundai and Coca-Cola have decided to leave the red carpet behind. The automaker and soft…

February 2, 2014, 10:03 PM EST

Comcast Pushes VOD Reruns Into the C3 Window New ODCR system will sync up ad loads across on-demand programming

In yet another move by the cable industry to measure the kind of viewing that has driven success at Netflix and Hulu, Comcast and Nielsen have joined forces to measure…

December 2, 2013, 9:47 AM EST

Room at the Top: A Handful of New Series Break Through Latest C3 data plots broadcast’s Haves and Have-Nots

It’s getting mighty crowded at the bottom of the broadcast barrel, as nearly two-thirds of the new network series are delivering less than a 2.0 rating in the dollar demo. According…

November 21, 2013, 12:00 PM EST

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