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Topic: Nielsen

How Millennials Consume TV Depends on Which Stage of Life They're In

Nielsen report examines the demo's viewing habits

There's a reason that millennials are so hard for advertisers to pin down: Their media consumption is in constant flux, given that adults in that 18-34 demo are in "rapid…

With Its Total Audience Measurement Rollout Delayed, Nielsen Will Share More Connected TV Data

Clients can track devices like Roku and Apple TV

Networks will have to wait a few months longer for full access to Nielsen's new Total Audience Measurement data, but in the interim, the company is preparing to share more…

Nielsen's New COO Explains Why Total Audience Measurement Is Taking So Long

Soon, 'everybody sees everything'

Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total…

Fans Who Follow Bands on Instagram Spend More Money on Music and Live Shows

Nielsen study says they listen longer, too

Now that the music portion of South by Southwest is underway, the Instagrammers of the music world have plenty to post this weekend from Austin, Texas. According to a new Instagram-commissioned…

With Vinyl's Resurgence, Here's How Brands Are Capitalizing on Music's Most Analog Medium

In a streaming era, records represent a 'premium experience'

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or,…

Snapchat Inks Nielsen Deal and Signals That It's Taking Ad Performance Data Seriously

Marketers get more stats from the app

Brands spending money on Snapchat campaigns have demanded more performance data for the past several months, and now they appear to be getting at least some of what they asked…

Here’s How Neuroscience Can Help Improve Mobile Marketing

This is your brain on smartphones

Since the beginning of time, the mind has been a mystery. Since the beginning of advertising, humans have tried to solve it. But it's only been in the last decade that…

Nielsen Will Add Facebook to Its Social Ratings to Measure Conversation Around TV

Instagram next for expanded service

For nearly three years, Nielsen has been measuring the social conversation around TV shows—but only on Twitter. Now, as it faces increased scrutiny over its ability to accurately measure how many…

With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?

Observers argue the pace of change is greatly exaggerated

Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the…

In the Age of Cord Cutting, Nielsen Plots Its Overhaul of TV’s Outdated Ad Metrics

Wants updated ratings criteria by next upfront

It's been nine years since networks and advertisers agreed on the eligibility criteria for C3 and C7 TV ratings, but given the seismic shifts in the industry since then, it…

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