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Topic: Nielsen

Why Leave It to Beaver Has Stations Seeing Green

A new wave of channels is stealing a page from cable

In recent years, at the far end of the channel lineup, a slew of upstart broadcast diginets, or subchannels, quietly started popping up thanks to changes in FCC regulations that…

NBCUniversal Is Using Big Data to Launch Its Audience Targeting Platform

Will supplement, not replace, Nielsen metric

That was, in corporate terms, fast. After 18 months of development, NBCUniversal is leveraging third- and first-party data to create what the company is calling its Audience Targeting Platform (ATP). In…

Oracle Buys Datalogix to Bolster Marketing Cloud

Purchase likely exceeded $500 million

Oracle, which purchased digital data player Bluekai for around $400 million in February, is putting a bow on its acquisitions strategy for the year by picking up offline data powerhouse…

TV Viewing Continues to Shift Online

Online video streaming jumps 60% from previous quarter

Amid declining television ratings, Nielsen is reporting that more Americans are consuming TV shows online than through traditional channels. According to The Wall Street Journal account, viewership of live television dropped…

Nielsen Will Measure Viewership for Streaming Services Like Netflix and Amazon

Now we'll know how many people watch 'Orange Is the New Black'

Nielsen Media, the dominant provider of U.S. television ratings for decades, announced plans this week to begin measuring viewership numbers for content on streaming services. The new data will including…

Spotify May Be Responsible for Nearly 7% of All Global Music Sales

And other things we gleaned from the Taylor Swift dust-up

Irked by pop star Taylor Swift's much-hyped departure from Spotify, the music platform's CEO Daniel Ek took to a blog today to claim that his tech player has doled out…

How a New York Office Building Next to a Kmart Became a Magnet for Celebrities

HuffPost, Facebook and Billboard made 770 Broadway an A-list destination

About a century ago, New York's 770 Broadway—the building where Adweek, as well as sister titles Billboard and The Hollywood Reporter, can be found—housed the bustling Wanamaker's department store, which…

Ghouls Rule in This Week's Nielsen TV Twitter Ratings

Walking Dead and Freak Show lead the pack

In the runup to Halloween, it seems natural that Twitterphiles would be commenting on America’s two most frightening TV series. And true to form, the Sunday night time slot once again…

Walking Dead, Killer Clown Top TV Twitter Ratings

Scandal runs a distant third in Nielsen top 10

Twitter users turned their attention away from Scandal and Washington D.C machinations to zombies and freak shows in this week’s Twitter TV top ten list provided by Nielsen. AMC’s The…

The Walking Dead Ate the Face Off Everything on Broadcast This Season So Far

An 8.7 in the demo, and it's still hungry

The Walking Dead is back, and with it, viewers in the dollar demo. Broadcast watchers have stayed away in droves this season. But with the dead resurrected yet again, everyone…

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