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Topic: Nielsen

ComScore to Acquire Rentrak and Take on Nielsen

Move comes as networks demand multiplatform measurement tools

Look out, Nielsen: ComScore announced it will acquire rival Rentrak Corporation in a stock-for-stock merger, allowing the combined company to take on the industry behemoth in the contentious battle for…

Nielsen Says Total Audience Measurement Is Coming 'by the End of the Year'

Company creating a common metric for TV and digital

Like winter on Game of Thrones, total audience measurement is coming—and soon. That was Nielsen's mantra during the company's "Measuring the Total Audience" seminar Monday at Advertising Week. "By the end…

Here Are the CPG Brands Men and Women Trust Most

Survey ranks Scotch whisky, Scotch tape and everything in between

When it comes to trusting brands, consumers tend to stick with known quantities, such as Band-Aid. The adhesive bandage strips from Johnson & Johnson ranked high in a recent Harris Poll…

Here Are the Top 10 Spanish-Language Ads That Actually Resonate With Hispanic Consumers

Group has $1.4 trillion in spending power

If brands want to break into the Hispanic market, they might be smart to make ads that are bilingual, family-centric or focused on mobile banking. At least that's what Nielsen's…

Step Aside, Creators. Brands Are Taking Over YouTube

40 billion views for the top 100 companies

The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that's grown from 1,400 YouTubers and their rabid fans, to 20,000…

Global Brands Are Getting More Digital Ad Measurements

Nielsen extends ratings system to Asia

Interactive marketers working for global companies in parts of Asia can finally compare their work to colleagues in other regions in an apples-to-apples fashion. Well, that is, if they are…

UPDATED: Women's World Cup Final Draws Record-Breaking Audience to Fox

Americans' victory marks most-viewed soccer game in U.S. history

The United States' 5-2 win over Japan to capture its third Women's World Cup title drew 25.4 million viewers to Fox on Sunday night, according to Nielsen. UPDATE: That massive audience…

Infographic: Exclusive Look Inside Nielsen Ratings Shows Who's Watching and When

TV time-shifting and lift from C3 to C7

It's not a question that time shifting has become ubiquitous, but what's been less clear is its impact on C3 and C7—and how many people are really seeing commercials beyond…

Twitter Scrambles for an Ad Fix as Nielsen's Promoted Tweets Show Up in Porn Feeds

TV company pulled its campaign

Twitter has a porn problem, and it caused one brand to temporarily halt a campaign today. Nielsen, the television and digital data company, pulled the plug on its Promoted Tweets…

Infographic: How CBS Dominates Among Consumers

New data shows network reaches more viewers in most product categories

Consumer dominance trumps demographic dominance. That's the message CBS is trumpeting ahead of its May 13 upfront, announcing new data that shows it delivers more consumers across almost every product…

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