Topic: Nielsen
While football fans stock up on chicken wings and big-screen TVs in preparation for Super Bowl XLVII, marketers have their eye on the commercials that will play out on advertising's…
Broadcast’s Tuesday night comedy roadblock has claimed its first casualty, as ABC has canceled its stalled sophomore effort Don’t Trust the B---- in Apt. 23. Following a seven-episode springtime run behind…
Making predictions in digital media can be a dangerous game. Conjecture such as "2006 is going to be the year of mobile" come to mind. How many of us this…
Nielsen Holdings has signed an agreement to acquire radio ratings and marketing research firm Arbitron as it seeks to expand its measurement abilities, the company announced today. The deal, which is…
Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33…
Lost in the midst of Nielsen's layered "Social Media Report 2012" report earlier this week was the nugget that Foursquare had 10.4 million Android/iPhone users in July, representing about 42…
Ad tech firm BlueKai derived its name from a book, Blue Ocean Strategy, about identifying untapped markets. Originally that market was operating the Nasdaq for companies to buy and sell…
Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers. Speaking…
Nielsen and NM Incite (Nielsen's joint venture with McKinsey & Co.) have acquired SocialGuide, a company that tracks the viewing habits of Twitter users. The question is, will the deal…
News Corp. reported today that its fiscal year first-quarter earnings tripled from a year ago, reflecting a one-time gain from the sale of its NDS holdings and a strong showing…
