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Topic: Nielsen

This Study From Nielsen and Google Says YouTube and Linear TV Help Each Other

Research shows relationship between reach and engagement

YouTube and TV—two competing mediums fighting for the same eyeballs and advertising dollars—might actually be able to find common ground. A Nielsen case study commissioned by Google found that TV reach…

Nielsen Has Increased Its U.S. TV Homes Estimate for the First Time in 2 Years

2 million more households will have TV access

Audiences may no longer watch television the same way they did even a few years ago, but more U.S. households now have access to TV content than ever before, according…

U.S. Adults Consume an Entire Hour More of Media Per Day Than They Did Just Last Year

For daily total of 10 hours, 39 minutes

If you feel like you're spending more time than ever before watching and streaming content, you're right. U.S. adults spent 10 hours, 39 minutes a day consuming media in the first…

How Advertising on Different Types of Media Affects Sales of Consumer Packaged Goods

Nielsen Catalina Solutions study shows return on ad spend

The increase in sales that consumer packaged goods brands can expect as a result of ad campaigns varies widely by the media platform used to distribute those ads, according to…

Infographic: What Music Festivalgoers Are Buying, Posting and Sharing

Tastes differ from Coachella to Bonnaroo

Summertime is here and more people are getting outdoors, especially for large music festivals. But just because everyone is outside enjoying the weather and music doesn't mean they'll be equally…

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

The Season's Top TV Shows on Twitter Include Walking Dead, Super Bowl and Fuller House

Nielsen shares most-tweeted moments

The most-watched show of the 2015-16 season in the 18-49 demo—The Walking Dead—also topped the Twitter TV charts for the third straight year. Nielsen released its rundown of the season's most-tweeted…

ESPN Is Measuring How Many People Tune In at Bars, Gyms and Even Maternity Wards

Downplays subscriber losses during theatrical upfront

For the second consecutive day, Hamilton made it's way into the opening of an upfront. Broadway stars Daveed Diggs and Leslie Odom Jr. bookended ESPN's upfront this morning from The Minskoff…

How More Precise Data Science Will Be Advertising's Ultimate Savior

Targeted, nuanced marketing sparks ad spend

For the past 25 years, advertising's share of total marketing spending has trended slowly downward. Until recently, that is. Two recent analyses of the marketing of large American advertisers showed…

Why Nielsen's Ambitious Total Audience Measurement Won’t Be Used During the Upfronts

Clients need more time to process new metrics

Since first announcing its Total Audience Measurement in October, Nielsen has maintained that the new tool, which will include viewers across all linear and digital platforms in a single metric, would…

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