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Topic: Nielsen

You Can Buy Nielsen Ratings on YouTube Starting Next Month OCR product ready to roll with pre-roll ads on Google's ubiquitous video service

Google is now confident enough in Nielsen's Online Campaign Ratings product (which has been nipped and tucked by the data company over the last few years in ways that have…

April 1, 2014, 3:19 PM EDT

Is This the Long-Awaited Answer to Measuring Video Viewers Everywhere They’re Watching? Handicapping the cross-platform players

Call it the time-shifted, made-for-tablets Winter Olympics. When Americans took in the jumps, spills and crashes from Sochi in February, they made Olympic history of their own. Viewing on mobile…

March 23, 2014, 9:02 PM EDT

ABC Is Top Banana in 4A’s Homes ZenithOptimedia, Collective study lights the path to optimized media buys

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types. According to a new study…

March 18, 2014, 10:34 AM EDT

Videology Taps Nielsen to Boost Marketing Across TV and Digital Data to help target demos wherever they are

Videology, the video advertising company, has a new deal with Nielsen to use data to help TV advertisers target audiences that are watching more and more on digital channels—and that…

March 3, 2014, 12:35 PM EST

You Won't Believe How Big TV Still Is Staggering viewership numbers and dominant revenue figures

As the upfronts approach and the NewFronts try again to imitate them, expect to hear a lot about the twilight of traditional television with the rise of digital video. But…

March 2, 2014, 10:41 PM EST

Two of the Oscars' Biggest Sponsors Have Decided Not to Return This Year Rivals have already swooped in

After a lengthy stretch during which they served as exclusive category sponsors of the Academy Awards, Hyundai and Coca-Cola have decided to leave the red carpet behind. The automaker and soft…

February 2, 2014, 10:03 PM EST

Comcast Pushes VOD Reruns Into the C3 Window New ODCR system will sync up ad loads across on-demand programming

In yet another move by the cable industry to measure the kind of viewing that has driven success at Netflix and Hulu, Comcast and Nielsen have joined forces to measure…

December 2, 2013, 9:47 AM EST

Room at the Top: A Handful of New Series Break Through Latest C3 data plots broadcast’s Haves and Have-Nots

It’s getting mighty crowded at the bottom of the broadcast barrel, as nearly two-thirds of the new network series are delivering less than a 2.0 rating in the dollar demo. According…

November 21, 2013, 12:00 PM EST

VOD, Streaming Offer Incremental Ratings Gains Commercial views reinforce broadcasters’ extra-credit push

Just days after reiterating his advocacy for a more inclusive ratings currency, CBS Corp. CEO Les Moonves told investors that he wants to expand beyond the proposed C7 stream. Speaking Nov.…

November 18, 2013, 5:06 PM EST

Google and Nielsen Partner on Online Campaign Ratings [Updated] Buyers are starting to test buys negotiated on OCR

As part of the ongoing quest to get more TV dollars to Web video, buyers and sellers are suddenly in love with old school metrics like ratings and GRPs. Over…

November 7, 2013, 12:48 PM EST

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