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Topic: Nielsen

The Walking Dead Ate the Face Off Everything on Broadcast This Season So Far An 8.7 in the demo, and it's still hungry

The Walking Dead is back, and with it, viewers in the dollar demo. Broadcast watchers have stayed away in droves this season. But with the dead resurrected yet again, everyone…

October 13, 2014, 5:35 PM EDT

Nielsen Mistake Means Ratings Are Even Lower Than We Thought Gaffe at season’s start couldn’t have come at a worse time

Given that it premiered Sunday night, it seems like the right time to ask: Is The Walking Dead the only thing young people watch? This past season, the AMC show ranked…

October 12, 2014, 9:08 PM EDT

Rentrak Bolsters Competitive Position via Kantar Deal WPP sells Kantar's U.S. TV measurement business

In a move that will provide growing competition to larger rivals like Nielsen, Rentrak, the U.S.-based film and television measurement company, is acquiring WPP’s Kantar Media's U.S. TV measurement business…

October 9, 2014, 9:23 AM EDT

Noisy Chiefs Fans Top Nielsen's TV Twitter Ratings Patriots are No. 2 on the field and the list

The Kansas City Chiefs’ sacking of the New England Patriots on Monday night football last week came up trumps for ESPN on the Nielsen Twitter ratings. The Chiefs dominated the…

October 8, 2014, 6:51 PM EDT

Can Mobile Rule the Ad World? After early struggles, the small screen may ultimately emerge as the winner

For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared…

September 29, 2014, 8:00 AM EDT

Super Bowl Rematch Tops Nielsen TV Twitter Sports Broadcasts Top 10 sports shows for Sept. 15-21

The Hawks came out on top in a nail-biting overtime win, which did wonders for CBS, giving the network four out of 10 of its football contests in the top…

September 24, 2014, 10:31 AM EDT

TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet Twitter pays off for tube marketers

If TV marketers are having a hard time getting their stars to live-tweet, maybe this stat will help: Cast members’ accounts get a 228 percent increase in follow after live-tweeting…

September 18, 2014, 2:54 PM EDT

Stand Up to Cancer Tops Nielsen’s TV Tweet Chart Celebrity fundraiser attracts 3.1 million followers

A telethon that raised $109 million dollars to help fight cancer has topped Nielsen’s Twitter TV ratings for the first week of September. The Stand Up to Cancer (@SU2C) event featured…

September 12, 2014, 9:56 PM EDT

Twitter Top 10: Packers-Seahawks Brawl Owns Social Media But Cowboys and 'Niners fans talked more smack

The Seattle Seahawks paddled the Green Bay Packers Thursday evening as the nation watched in horror on NBC, and that ruled the Twittersphere the week of Sept. 1. Though, fans…

September 9, 2014, 7:12 AM EDT

This Is How Your Financial Data Is Being Used to Serve You Ads Whether you like it or not

Wait, who sees my credit card bill, again? We've done a lot of work here at Adweek on ROI data, and a few readers have asked that we explain what on earth…

July 10, 2014, 3:54 PM EDT

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