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Topic: Nielsen

Infographic: a Look at Kids' Media Consumption Where different age groups tend to spend their time online

It may not be surprising that kids in every age group are watching TV regularly, but that's far from the only way the lunchbox set are consuming media. With digital…

February 23, 2015, 12:00 AM EST

Why Leave It to Beaver Has Stations Seeing Green A new wave of channels is stealing a page from cable

In recent years, at the far end of the channel lineup, a slew of upstart broadcast diginets, or subchannels, quietly started popping up thanks to changes in FCC regulations that…

February 16, 2015, 10:29 PM EST

NBCUniversal Is Using Big Data to Launch Its Audience Targeting Platform Will supplement, not replace, Nielsen metric

That was, in corporate terms, fast. After 18 months of development, NBCUniversal is leveraging third- and first-party data to create what the company is calling its Audience Targeting Platform (ATP). In…

January 15, 2015, 1:41 PM EST

Oracle Buys Datalogix to Bolster Marketing Cloud Purchase likely exceeded $500 million

Oracle, which purchased digital data player Bluekai for around $400 million in February, is putting a bow on its acquisitions strategy for the year by picking up offline data powerhouse…

December 22, 2014, 11:55 AM EST

TV Viewing Continues to Shift Online Online video streaming jumps 60% from previous quarter

Amid declining television ratings, Nielsen is reporting that more Americans are consuming TV shows online than through traditional channels. According to The Wall Street Journal account, viewership of live television dropped…

December 5, 2014, 11:14 AM EST

Nielsen Will Measure Viewership for Streaming Services Like Netflix and Amazon Now we'll know how many people watch 'Orange Is the New Black'

Nielsen Media, the dominant provider of U.S. television ratings for decades, announced plans this week to begin measuring viewership numbers for content on streaming services. The new data will including…

November 19, 2014, 1:56 PM EST

Spotify May Be Responsible for Nearly 7% of All Global Music Sales And other things we gleaned from the Taylor Swift dust-up

Irked by pop star Taylor Swift's much-hyped departure from Spotify, the music platform's CEO Daniel Ek took to a blog today to claim that his tech player has doled out…

November 11, 2014, 12:36 PM EST

How a New York Office Building Next to a Kmart Became a Magnet for Celebrities HuffPost, Facebook and Billboard made 770 Broadway an A-list destination

About a century ago, New York's 770 Broadway—the building where Adweek, as well as sister titles Billboard and The Hollywood Reporter, can be found—housed the bustling Wanamaker's department store, which…

November 10, 2014, 12:02 AM EST

Ghouls Rule in This Week's Nielsen TV Twitter Ratings Walking Dead and Freak Show lead the pack

In the runup to Halloween, it seems natural that Twitterphiles would be commenting on America’s two most frightening TV series. And true to form, the Sunday night time slot once again…

October 30, 2014, 2:08 PM EDT

Walking Dead, Killer Clown Top TV Twitter Ratings Scandal runs a distant third in Nielsen top 10

Twitter users turned their attention away from Scandal and Washington D.C machinations to zombies and freak shows in this week’s Twitter TV top ten list provided by Nielsen. AMC’s The…

October 14, 2014, 6:41 PM EDT

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