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Topic: Nielsen

Oracle Buys Datalogix to Bolster Marketing Cloud Purchase likely exceeded $500 million

Oracle, which purchased digital data player Bluekai for around $400 million in February, is putting a bow on its acquisitions strategy for the year by picking up offline data powerhouse…

December 22, 2014, 11:55 AM EST

TV Viewing Continues to Shift Online Online video streaming jumps 60% from previous quarter

Amid declining television ratings, Nielsen is reporting that more Americans are consuming TV shows online than through traditional channels. According to The Wall Street Journal account, viewership of live television dropped…

December 5, 2014, 11:14 AM EST

Nielsen Will Measure Viewership for Streaming Services Like Netflix and Amazon Now we'll know how many people watch 'Orange Is the New Black'

Nielsen Media, the dominant provider of U.S. television ratings for decades, announced plans this week to begin measuring viewership numbers for content on streaming services. The new data will including…

November 19, 2014, 1:56 PM EST

Spotify May Be Responsible for Nearly 7% of All Global Music Sales And other things we gleaned from the Taylor Swift dust-up

Irked by pop star Taylor Swift's much-hyped departure from Spotify, the music platform's CEO Daniel Ek took to a blog today to claim that his tech player has doled out…

November 11, 2014, 12:36 PM EST

How a New York Office Building Next to a Kmart Became a Magnet for Celebrities HuffPost, Facebook and Billboard made 770 Broadway an A-list destination

About a century ago, New York's 770 Broadway—the building where Adweek, as well as sister titles Billboard and The Hollywood Reporter, can be found—housed the bustling Wanamaker's department store, which…

November 10, 2014, 12:02 AM EST

Ghouls Rule in This Week's Nielsen TV Twitter Ratings Walking Dead and Freak Show lead the pack

In the runup to Halloween, it seems natural that Twitterphiles would be commenting on America’s two most frightening TV series. And true to form, the Sunday night time slot once again…

October 30, 2014, 2:08 PM EDT

Walking Dead, Killer Clown Top TV Twitter Ratings Scandal runs a distant third in Nielsen top 10

Twitter users turned their attention away from Scandal and Washington D.C machinations to zombies and freak shows in this week’s Twitter TV top ten list provided by Nielsen. AMC’s The…

October 14, 2014, 6:41 PM EDT

The Walking Dead Ate the Face Off Everything on Broadcast This Season So Far An 8.7 in the demo, and it's still hungry

The Walking Dead is back, and with it, viewers in the dollar demo. Broadcast watchers have stayed away in droves this season. But with the dead resurrected yet again, everyone…

October 13, 2014, 5:35 PM EDT

Nielsen Mistake Means Ratings Are Even Lower Than We Thought Gaffe at season’s start couldn’t have come at a worse time

Given that it premiered Sunday night, it seems like the right time to ask: Is The Walking Dead the only thing young people watch? This past season, the AMC show ranked…

October 12, 2014, 9:08 PM EDT

Rentrak Bolsters Competitive Position via Kantar Deal WPP sells Kantar's U.S. TV measurement business

In a move that will provide growing competition to larger rivals like Nielsen, Rentrak, the U.S.-based film and television measurement company, is acquiring WPP’s Kantar Media's U.S. TV measurement business…

October 9, 2014, 9:23 AM EDT

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