Nielsen Twitter TV Rating | Adweek Nielsen Twitter TV Rating | Adweek
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Topic: Nielsen Twitter TV Rating

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Noisy Chiefs Fans Top Nielsen's TV Twitter Ratings Patriots are No. 2 on the field and the list

The Kansas City Chiefs’ sacking of the New England Patriots on Monday night football last week came up trumps for ESPN on the Nielsen Twitter ratings. The Chiefs dominated the…

October 8, 2014, 6:51 PM EDT

Twitter, Kantar Expand Global Data Partnership Developing new research tools for marketing

Twitter and marketing data agency Kantar have expanded their relationship. The two companies have forged a five-year deal to develop new research tools under a program called Data of Now, according…

March 31, 2014, 2:07 PM EDT

Commercial Breaks Aren’t Twitter Breaks Nielsen SocialGuide report says only 30 percent of TV tweets are sent in ad time

While Twitter is rapidly changing the way we watch live television, a new study suggests that the social media giant isn’t necessarily having a corrosive effect on commercial deliveries. According to…

September 18, 2013, 4:05 PM EDT

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