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Topic: Nickelodeon

True Social Networks As upfronts approach, the kids' networks were out of the gate early with events designed to underscore good times and GRPs

The open bar-fueled upfront party is making a comeback among kids networks. To take home a bigger helping of the television ad dollar, networks are forgoing boring but thorough early-morning presentations…

March 25, 2012, 10:36 PM EDT

Disney Junior Chases Next Generation of TV Viewers New net takes aim at rival Nickelodeon

As the kids networks face stiff competition for those young eyeballs, Disney Channel last week spun off its popular preschool programming block into a full-fledged network. Disney Junior, with a target…

March 25, 2012, 10:32 PM EDT

Playing in the Stream As video becomes more platform-agnostic, it's transforming the children's TV market—and what it means to be a kid

Children’s TV may have a problem on its hands: to a large slice of its target demo, a television is just a dumb iPad. Consider these stats: Cable viewership among…

March 25, 2012, 10:26 PM EDT

Nickelodeon Green Lights a Novela, a Stop-Motion Spongebob Special and Whole Lotta Rabbits Kid network upfront features multiple musical performances

Breaking at the Nickelodeon upfront: James Franco will have a multi-episode part on Hollywood Heights, a new novela from Univision stakeholder and long-time first-look partner Televisa. Nick pulled out all the…

March 14, 2012, 10:31 PM EDT

The Viacom Corporation Gets a Blog Multinational entertainment combine can now tell us about that girl at work it has a crush on

Viacom, the owner of Comedy Central, MTV, BET, VH1, Nickelodeon and movie studio Paramount, now has a blog. Initial posts at are fairly promising by corporate blog standards, with a…

March 12, 2012, 7:53 PM EDT

Viacom Ad Sales Drop 3 Percent Nickelodeon slump, soft scatter market take their toll

The soft scatter market has taken a bite out of Viacom’s wallet, as the entertainment conglomerate reported a 3 percent drop in advertising dollars in the last quarter of 2011. In…

February 2, 2012, 6:11 PM EST

Oh, Barnacles! Analyst Chops Viacom’s Ad Forecast on Nick Ratings Drop 'SpongeBob' net in Hard Eight struggle

Nickelodeon’s ratings woes took a turn for the worse on Friday, as Credit Suisse analyst Spencer Wang lowered his forecast for Viacom’s quarterly ad revenue growth, citing the recent slippage…

December 9, 2011, 3:55 PM EST

Disney's 'Lemonade Mouth' Most-Watched Original Movie of 2011 Hits 5.7 million viewers, tops kid demos

The debut of Disney Channel made-for Lemonade Mouth ranks as the most-watched original movie of 2011 to-date with 5.7 million viewers in the Friday 8-9:55 p.m. block.  Lemonade Mouth also finished…

April 19, 2011, 11:48 AM EDT