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Topic: Nickelodeon

BRB! I'm Watching Awesomeness There's a new channel catching tweens attention and it's not on TV

Nickelodeon, Cartoon Network and Disney Channel: Watch your back. While it’s been challenging enough for the cable channels to get tweens to watch, now another player is going after them where…

June 25, 2012, 12:30 PM EDT

Sick Nick a Drag on Viacom Ad Sales Kids net ratings declines remain a concern

Nickelodeon’s ongoing ratings woes were the talk of Viacom’s fiscal second-quarter earnings call, as executives faced a litany of pointed questions about the network’s under-deliveries. Speaking to analysts in a Q&A…

May 3, 2012, 5:43 PM EDT

Looks Like Cartoon and Nickelodeon Are Sharing Nick Cannon Cannon will have 'Ragz' on Nick and an untitled sketch comedy show on Cartoon

So it's shaping up to be a big 2012 for Nick Cannon, who's producing flagship TV movie Ragz for his old port of call, Nickelodeon (which ran The Nick Cannon…

March 30, 2012, 6:13 PM EDT

Digital-Only Kids' Brands Lag Established TV Rivals Advertisers still spooked by risk of being near inappropriate content

The kids’ marketplace offers one of the odder contradictions in media. No other demographic has adopted new digital platforms faster. And perhaps no other ad market has been slower to…

March 27, 2012, 6:18 AM EDT

True Social Networks As upfronts approach, the kids' networks were out of the gate early with events designed to underscore good times and GRPs

The open bar-fueled upfront party is making a comeback among kids networks. To take home a bigger helping of the television ad dollar, networks are forgoing boring but thorough early-morning presentations…

March 25, 2012, 10:36 PM EDT

Disney Junior Chases Next Generation of TV Viewers New net takes aim at rival Nickelodeon

As the kids networks face stiff competition for those young eyeballs, Disney Channel last week spun off its popular preschool programming block into a full-fledged network. Disney Junior, with a target…

March 25, 2012, 10:32 PM EDT

Playing in the Stream As video becomes more platform-agnostic, it's transforming the children's TV market—and what it means to be a kid

Children’s TV may have a problem on its hands: to a large slice of its target demo, a television is just a dumb iPad. Consider these stats: Cable viewership among…

March 25, 2012, 10:26 PM EDT

Nickelodeon Green Lights a Novela, a Stop-Motion Spongebob Special and Whole Lotta Rabbits Kid network upfront features multiple musical performances

Breaking at the Nickelodeon upfront: James Franco will have a multi-episode part on Hollywood Heights, a new novela from Univision stakeholder and long-time first-look partner Televisa. Nick pulled out all the…

March 14, 2012, 10:31 PM EDT

The Viacom Corporation Gets a Blog Multinational entertainment combine can now tell us about that girl at work it has a crush on

Viacom, the owner of Comedy Central, MTV, BET, VH1, Nickelodeon and movie studio Paramount, now has a blog. Initial posts at blog.viacom.com are fairly promising by corporate blog standards, with a…

March 12, 2012, 7:53 PM EDT

Viacom Ad Sales Drop 3 Percent Nickelodeon slump, soft scatter market take their toll

The soft scatter market has taken a bite out of Viacom’s wallet, as the entertainment conglomerate reported a 3 percent drop in advertising dollars in the last quarter of 2011. In…

February 2, 2012, 6:11 PM EST

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